Customer Loyalty

Programs

Reasons Why Customer Loyalty Programs Matter7

The 80-20 RuleThe 80-20 rule simply states that 80 percent of business comes from 20 percent of customers.

1

2More than 71% of those making $100,000 OR MORE a year are enrolled in a loyalty program.

People choose to do business with those who appreciate them, listen to them and value their business.

3

It is 6-7 TIMES more expensive to acquire a new customer than it is to keep a current one.

4

75% companies with loyalty programs generate a return on investment.

5

83% of members agree that programs make them more likely to continue doing business with certain companies.6

Increasing customer retention rates by 5% increases profits by up to 95%.

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Tips For Launching A Loyalty Program

SIMPLE

start

start with yourEXISTINGEMAIL LIST

make it simple to

JOIN

LIKE THIS

NOT LIKE THIS

EARNING

make

rules simple

EARN 1 POINT

SPEND $100

100 POINTS IS WORTH $1

SPENDING

make

rules simple

Don’t Overwhelm Customers’With Options

Coupons

POINTS

Tiers

Fees

Punch Cards

END GOAL

have your

in mind

IMPROVE CUSTOMER ACQUISITION?

DECREASE CUSTOMER CHURN?

INCREASE ORDER SIZE?

make it aboutyour customer

not about money

Nextlevel Sales Promotions Pvt. Ltd.

WZ-114, 2nd floor,Meenakshi Garden,

New Delhi-110018 (INDIA)Website : www.nextlevel.co.in