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Using Ensighten to Personalize

the Customer ExperiencePresented by Mandeep Sidhu, Professional Services Manager @ Ensighten

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Agenda

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• Introduction• Summary on the personalization space• Discuss how Ensighten can help• Maxymiser demo• Adobe Target demo• Advanced use cases• Q&A

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Meet the teacher

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Mandeep SidhuProfessional Services Manager, Ensighten

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Personalization defined

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Personalization = dynamically tailoring a site to fit each visitor’s unique needs

2015 Researchscape International survey results:• 91% of marketers currently use or intend to use personalization within the next year• 49% of marketers plan to increase their budgets for personalization• 51% of organizations have personnel dedicated to working on personalization

programs

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Bottlenecks

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• Long IT release cycles• Less than ideal page performance• Scalability issues• Internal politics (analytics vs optimization)• Difficulty integrating marketing vendor solutions• Skills/knowledge barrier

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Optimize your Optimization

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Ensighten Manage TMS advantages:• Ease of implementation & ongoing management• Tag performance enhancement• Robust error suppression and reporting• Profile, segmentation, & targeting data enrichment• Advanced Implementation Plugins• QA debugging tools• Dynamically deliver vendor tags as needed• No wasted vendor calls or cost

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Maxymiser Demo

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Adobe Target Demo

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Advanced Use Cases

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1. Using Manage alone to deliver alternate or winning experience

2. Real-time site personalization via user segment data

3. Onsite personalization based on offsite behavior

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Q&A

MANDEEP SIDHUProfessional Services Manager

Ensighten