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1 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Patrick Byers
PodCamp SeattleJune 21, 2008
Using Social Media to Create Social Good
2 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Good afternoon.
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Agenda
Social media is good for those in need
Social good is good for business
Examples
Q + A
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Social media is good for those in need.
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Social media is good for those in need
Efficiently collect $
Greater transparency
Less bureaucracy
Band together
Those in need can communicate one-to-many
The changing roll of media
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“People are the media in social media.”
Joe MarcheseSocialVibe
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Social good is good for business.
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Marketing isbroken.
Too littletrust.
Too muchinformation.
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How to break the cycle?
Responsible Marketing
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Marketing isbroken.
Too littletrust.
Too muchinformation.
Casting responsibility
Strategic responsibility
Execution responsibility
ROI responsibility
Message responsibility
Environmental responsibility
Social responsibility
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We live on planet earth
We want to do the right thing
We trust people like us
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That’s why social responsibility is so important now.
And social networking is a potent tool to gain trust.
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Guy Kawasaki@guykawasaki
Chris Brogan@chrisbrogan
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Freerice.com – 9 months
About 500,000
37,397,673,050 grains of rice
Fed 700,000 people, including 27,000 Myanmar refugees
Eradicating famine video
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Causes
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Causes – One year stats
12 million users
80,ooo causes
About 20,000 funded
$2.5 M given
Daily users
Facebook 60k
MySpace 25k
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Total number donations 35,348 13,363
“Charity badges” created 1,810 672
Avg. donation amount $24.50 $25.07
Highest # donations in one day
5,408 2,837
Highest # donation in one week
19,545 8,891
Nonprofits/projects that received donations
481 125
http://www.parade.com/givingchallenge
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23 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
change everything
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more
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Image: Katherine Frey, Washington Post
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35 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Thanks to Twitter friends that contributed to this presentation
guykawasaki
warrenss
freerangemom
free2becassie
jeannebreault
rrmediaservices
mriggen
ethnicomm
chrisbrogan
hollyhagen
drthomasho
sschablow
krisguy
jimhirshfield
jeffbundy
emilyinchile
infinitypro
jecarpenter
whatleydude
mohamed
keithdon
nmhull
gards
tabs
Friend them! Links available here:del.icio.us/patrickbyers/twittergood
chinkerfly
graydancer
thattallguy
ozma
stacymonk
mwalsh
itsjustbrent
drewmclellan
36 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
More information, much more
Links to everything in this presentation, and more is here: http://del.icio.us/patrickbyers/socialgood
Links to people on Twitter that contributed to or were mentioned in this presentation: http://del.icio.us/patrickbyers/twittergood
Friend me on del.icio.us when you are there!
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Connect with Patrick Byers
Outsource Marketingwww.outsourcemarketing.com
The Responsible Marketing Blogwww.responsiblemarketing.com
Connect with me on Twitter, LinkedIn, Facebook, Plaxowww.responsiblemarketing.com/connect
Join Responsible Marketing Groups on LinkedIn, Facebook, Flickr, YouTube, etc.www.responsiblemarketing.com/groups
