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A man, an iPhone and a dream.

Using Twitter to Change Brand Perception

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Page 1: Using Twitter to Change Brand Perception

A man, an iPhone and a dream.

Page 2: Using Twitter to Change Brand Perception

Perception is reality.

Been to Mardi GrasNever been to Mardi Gras

Been to NOLANever been to NOLA

Page 3: Using Twitter to Change Brand Perception

Perception is reality.

0

25

50

75

100

Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

Pre-Campaign

When you think of Mardi Gras, what comes to mind (click all that apply).

Page 4: Using Twitter to Change Brand Perception

Perception is reality.

Page 5: Using Twitter to Change Brand Perception

Perception is reality.

Page 6: Using Twitter to Change Brand Perception

Perception is reality.

Page 7: Using Twitter to Change Brand Perception

Perception is reality.

Page 8: Using Twitter to Change Brand Perception

Perception is reality.

0

25

50

75

100

Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

Pre-Campaign Post-Campaign

When you think of Mardi Gras, what comes to mind (click all that apply).

Page 9: Using Twitter to Change Brand Perception

Perception is reality in the absence of experience.

0

17.5

35.0

52.5

70.0

Ladders Food Family Tailgating Church Crazy Flashing

Pre-Campaign Post-Campaign

+82%

+23%

+58%

+122%

+0%

-17%

-37%

Page 10: Using Twitter to Change Brand Perception

The difference between art and advertising is discipline.

Coordinatesemail: [email protected]: 504-558-7778

blog: tommartin.typepad.com

twitter: @TomMartin

tumblr: tommartin.tumblr.com

slideshare: slideshare.net/brandmarken

mogulus: mogulus.com/positivedisruption

web: www.z-comm.com

ustream: ustream.tv/channel/positive-disruption

blog: adage.com/smallagency

linkedIn: LinkedIn.com/in/tommartinjr

text “TomMartin” to 50500

Page 11: Using Twitter to Change Brand Perception

Make A Difference. Do Great Work. Earn a Profit. Have Fun.