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A man, an iPhone and a dream.
Perception is reality.
Been to Mardi GrasNever been to Mardi Gras
Been to NOLANever been to NOLA
Perception is reality.
0
25
50
75
100
Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing
Pre-Campaign
When you think of Mardi Gras, what comes to mind (click all that apply).
Perception is reality.
Perception is reality.
Perception is reality.
Perception is reality.
Perception is reality.
0
25
50
75
100
Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing
Pre-Campaign Post-Campaign
When you think of Mardi Gras, what comes to mind (click all that apply).
Perception is reality in the absence of experience.
0
17.5
35.0
52.5
70.0
Ladders Food Family Tailgating Church Crazy Flashing
Pre-Campaign Post-Campaign
+82%
+23%
+58%
+122%
+0%
-17%
-37%
The difference between art and advertising is discipline.
Coordinatesemail: [email protected]: 504-558-7778
blog: tommartin.typepad.com
twitter: @TomMartin
tumblr: tommartin.tumblr.com
slideshare: slideshare.net/brandmarken
mogulus: mogulus.com/positivedisruption
web: www.z-comm.com
ustream: ustream.tv/channel/positive-disruption
blog: adage.com/smallagency
linkedIn: LinkedIn.com/in/tommartinjr
text “TomMartin” to 50500
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