How the f*** do I Start?

Hilde Van Dyck User experience architect & founder @monkeyshot

It’s a mobile jungle…

A user-centered approach for a better business case

DIVERGENCE

CONVERGENCE

DIVERGENCE

CONVERGENCE

Step 1: Discover & inspire

Discover

Product box

Touch

Accelerometer

Speech/Sound Camera

Social

Geolocation Inspire

Inspire

Step 2: De!ne your audience

Persona’s

Step 3: Map the journey’s

Pre- experience

Experience Post- experience

The customer journey

Step 4: Try & re!ne

Prototyping

Prototype

Companyweb Clickable design

Agile development

Don’t forget: Keep your strategy alive

Look ahead and not behind you

Thanks & good luck! hilde@monkeyshot.be

Bart