Video marketing strategy ~Meetup Marketing Automation Toronto

  • Published on
    14-Apr-2017

  • View
    489

  • Download
    0

Embed Size (px)

Transcript

Video Marketing Strategy

MarketingAutomation Toronto

Video Marketing Strategy

OBV Team

Lucy DeLaatChief Creative OfficerSofia StefouChief Development OfficerDave AlcanaSocial Media Intern@OnBrandVideo#OBVChat

Agenda

Why you should consider video

What type of video can you create

What to think about during production

74% of visitors who watch a demo are likely to remember the product vs12% if the demo was of written content

~Neil Patel, Quick Sprout FounderHigher Product Recall

4

40% of consumers who watch video are likely to place an order

Higher Conversion Rates37% Will recommend product to others

~Eyeview research study

5

Emails with the word video in the subject line are opened 7% more often ~Experian

Open rate 5.6% higher96.4% higher click through rate6

Types of Videos To Consider

Case Study Videos

Product Demos

Explainer/Company Profiles

Customer Testimonials

Vlogs

Thought Leadership Videos

DIY Videos

WebinarsLive Streaming of EventsSocial Media Videos/Vlogs Thank You Videos Thought Leadership Videos

When To Hire A Professional

Product DemosCompany ProfilesHow-To Tutorials Case Study VideosExplainer/Company ProfileCustomer Testimonials

Animation is great for tech companies that need to explain a product/service process

Should be customized as it is an integral part of the company branding experience

Use proper voice over

Take the time and money to develop a well thought out script

Will typically be more expensive than live action

Animation

17

Live Action is great for companies that rely on emotional appeal

Should be customized as it is an integral part of the company branding experience. Stock footage should be at a minimum.

Use proper voice over/actors/directors

Take the time and money to develop a well thought out script

Is typically less expensive than animation, but will often require a local production crew for shooting on location

Live Action

18

Get someone who doesnt know anything about your business to go through your tutorial and company profile videos

Get someone in your target audience to review your vlog videos, product demo videos

Consider creating more room in your production schedule for A/B Testing

Test Your Videos

19

Thank You!sstefou@onbrandvideo.com

Strategy Production Distribution