http://www.flickr.com/photos/47223993@N03/6398311699/

independent endangered

film production

situationshould change

http://www.flickr.com/photos/77799978@N00/7345446328/sizes/o/in/photostream/

http://www.flickr.com/photos/36521966221@N01/73248430/

day-and-daterelease

boost word of mouth

Whisper designed by Rémy Médard from The Noun Project

content consumption has changed

http://www.flickr.com/photos/72098626@N00/3599753183/

http://www.flickr.com/photos/jsome1/3463265789/sizes/l/in/photostream/

film distribution should react to changes

experience in film production at a TV network

http://www.flickr.com/photos/verseguru/3916597/sizes/o/in/photostream/

http://www.flickr.com/photos/72236935@N00/8228640/

tv advertisement not suitable for

independent films

http://www.flickr.com/photos/15194510@N03/2500097744/

consumer demand

theatrical and VoD audiences are exclusionary

Arrows designed by Alex Fuller from The Noun Project

“In 2012, frequent movie goers represented 57% of

all movie tickets”

http://www.flickr.com/photos/marfis75/6089815305/sizes/l/in/photostream/

VoD early release will create a web-based word of mouth

http://www.flickr.com/photos/83346641@N00/5845280258/

web popularity will result in more theatre goers

http://www.flickr.com/photos/jreed/338203903/sizes/l/in/photostream/

Date Night designed by Jared Fanning from The Noun Project

audience decide when and how to watch films

http://www.flickr.com/photos/11419506@N08/4889766477/

democratic audience

http://www.flickr.com/photos/46959536@N04/4827013488/

plan and execute a day-and-date release

VoD won’t cannibalise theatrical

http://www.flickr.com/photos/73344134@N00/2228488243/

early VoD release will boost word of mouth

http://www.flickr.com/photos/notmpres/401782545/sizes/o/in/photostream/

we need to adapt to the new era

http://www.flickr.com/photos/34745138@N00/3845407728/

http://www.flickr.com/photos/rosengrant/4255321476/sizes/l/in/photostream/