Vision 2030 Indaba Presentation by Guy Lundy

Cape Town City RegionVisioning ProcessMay 2009

Dinokeng Scenarios

The world towards 2030

Climatechangerealities

SustainabilitymainstreamUrbanisation

and primacy ofcity regions

Populationgrowth

Densification

Resourceshortages

Ubiquitousbroadband

Migration

Globalpowershifts

Cape Town City Region

SA Cities Network

Other long-term planning processes

RegionalDevelopment

Strategy

OECDTerritorial

Review

IntegratedDevelopment

Plans

Other parallel processes

Micro-Economic

DevelopmentStrategy

CapeTown

TourismBusiness

Plan

InternationalExpertViews

CentralCity

DevelopmentStrategy

ProvincialGrowth

andDevelopment

Strategy

Vision 2030: Purpose

This is business’s contribution towards the thinking on how we create sustainable

growth and prosperity for everyone in the Cape Town City Region, developing a more

equal and just society in ways that are environmentally sensitive.

Vision 2030 Process

BenZander

Ben Zander Session Output

Vision 2030 Process

Stakeholder in-depth

interviews

50 thought-leaders

•Business•Investors•Academic•Political•Civil society•unions

10 sectoral groups

•Infrastructure•Creative•Intellectual•Sustainability•Maritime•Agri-processing•Tourism•BPO•Head office

BenZander

Deskresearch

2 ACT members

groups

Concurrent strategy meetings

Key emerging themes

The best of times

The worst of timesDissension in diversity

Poverty & losing hope

Culture of drugs, gangs& violence

A tale of two cities

Natural environment

Wealth & style

Culture of music, art & food

Key themes

• Make safety first• Seriously address poverty• Develop social & human capital• Align higher education & training with

business needs & opportunities• Make transport work - publicly• Preserve & promote natural heritage &

vibrant culture

Key themes

• Embrace Cape Town’s unique location• Reunite the city & the sea• Strive for great quality of life & great

business opportunities• Acknowledge & celebrate progress• Become a city filled with natural

inspiration & new ideas• Develop a co-ordinated and compelling

brand for Cape Town

Vision 2030

Cape Town 2030 : the business vision

Africa’s Global City,

a city of inspiration & innovation

Africa’s global city : goals

Iconic & Emulated

Global African Gateway

Educated & Trained

Caring & Welcoming

Green & Beautiful

Safe & Efficient

Connected & Vibrant

Creative & Cultural


Africa’s Global City

A city of inspiration & innovation

Cape Town 2030: goals

Iconic & Emulated


Educated & Trained

Caring & Welcoming

Green & Beautiful

Safe & Efficient

Connected & Vibrant

Creative & Cultural

Dashboard colour key

Positive opportunity

Caution

A barrier, constraint or threat

Goals

Safe &efficient

Educated& trained

Connected& vibrant

Caring &welcoming

Creative &cultural

Green &beautiful

GlobalAfrican

gateway

Iconic &emulated

Safe & Efficient

We must feel safe in our homes, at work, in public places & on our roads. If we

want to attract international business, we must strive to achieve international

norms.

A globally successful city also needs a responsive, well-informed administration.

A safe & efficient city is the foundation of a winning city.

Safety

HomeSchoolsStreets

Publictransport

Citycentre

Publicplaces

Policeservices

Privatesecurity

Improvementdistricts

Courts

Efficient administration

Redtape

Politicaltensions

Riskaverse

Pockets ofdedication

Safe & Efficient - themes

Identify successful strategies and projects and amplify them.

Individuals and communities to take responsibility for their own safety.

Streamline the justice process.

Reduce red tape – increase transparency & accountability

Educated & Trained

We must ensure that all primary and secondary schools reach ‘developed world’

standards.

We need to align education & training to the employment needs of today & tomorrow.

This ranges from skilled artisans to engineers, from nurses to surgeons,

from technicians to scientists.

To enable this we need to assess present & future needs, then encourage educational

institutions to prioritise these.

Educated & Trained

Primary &secondary

Post-graduate

Skillsdevelopment

Tertiary

Educated & Trained - themes

Foundation years, primary and secondary

Tertiary & Post Graduate education

Skills development

Commercial alignment of learning and opportunities

Entrepreneurship development

Connected & Vibrant

Connectivity is physical & virtual, encompassing •transport

•urban nodes•reconnecting city and port

•direct international connections•low cost, high-speed broadband

Vibrancy comes from a connected city, as well as a choice of day & night activities & events.

Connected & Vibrant

TransportUrbansprawl

City / portdisconnect

Internetaccess

Major sports& events

Localactivities

12 monthactivities

Connected & Vibrant - themes

Ubiquitous Broadband

Excellent integrated transport links

Connected, active and inclusive communities

Welcoming & Caring

To become a truly hospitable city we need to care for each other and for our visitors. Everyone needs

to find the city region accessible, on all levels.

We need to build bridging networks across our society, turning our diversity into our strength.

Everyone who comes to our city should feel welcome. We will achieve this with a range of

solutions to suit all, plus uniformly high levels of service.

Welcoming & Caring

Embracingdiversity

Socialcode

Tourismambassadors

HelpfulCommunity

prideServicelevels

Socialcapital

Bondingnetworks

Bridgingnetworks+ =

Welcoming & Caring - themes

Excellent and accessible services

Development of community pride

Develop a shared sense of identity and pride in being a Capetonian

Creative & Cultural

Creative industries include advertising, architecture, art, design, fashion, film, TV & video, music, performing

arts & publishing. In London more than 500 000 are employed in this sector, creating 1 in 5 new jobs.

Creativity goes beyond these industries. With 5 restaurants in the world’s top 100, Cape Town City

Region is creative around food; innovations in health, science & business are all part of the creative mix.

Cape Malay food, Cape Dutch architecture, Cape museums, Robben Island, Cape Jazz and minstrels are

threads in a unique cultural heritage tapestry.

Creative & Cultural

Celebratediversecultures

Hubs ofinnovation

Design >>manufacture

Creativeentrepreneurs

Live arts

Food &wine

Creativeindustries

Galleries

Architecture

Creative & Cultural - themes

Creative Industries

Creative solutions for the world

Cultural product

Scalability

Green & Beautiful

The region has many renewable energy options – solar, wind, current, geothermal. Its distance from the coal fields & power stations, together with the need to reduce carbon

emissions, make us the natural choice to use & pioneer a palette of renewable options.

This could embrace becoming a global hub for research into affordable low-carbon energy solutions.

The region is renowned for its natural beauty. The challenge is to protect, even enhance this in the face of

population & business growth. The Cape Winelands are an example of how business & beauty beneficially co-exist.

Green & Beautiful

Greenopportunities

Environmentalprotection

Greenrealities

Combiningbusiness& beauty

Green & Beautiful - themes

Policy

Behaviour/Way of life

Environmental Protection

Renewable Energy

Branding

Responsible Beautiful Business

WEST EAST

NORTH

SOUTH


Cape Town is the only city in the world on “two oceans”; long known as The Tavern of the Seas it

is also the gateway to Africa.

We need to embrace our identity as a global African City

It can be seen as where East meets West, and North meets South – where the best minds of developed &

developing worlds exchange ideas, challenges & opportunities.

Where global businesses desire to have regional headquarters; where trade with Africa is facilitated.

WEST EAST

NORTH

SOUTH

Global African gateway

Globalmeeting

place

Internationalconnections

Regionalheadquarters

GlobalAfricanidentity

Global African Gateway - themes

Cape Town as THE African business hub

A place where Africans aspire to live, work, study and play

A truly cosmopolitan, global city region

Iconic & Emulated

Business opportunities that the City Region offers, need to be promoted in ways that are as unique as the region itself.

Early victories should be celebrated.

This begins with the residents of the region – a vision is a story the people tell themselves – and we must

tell ourselves, often & memorably.

As city planners & dreamers around the world now talk of cities like Barcelona, so by 2030 they should be seeking to

emulate the achievements of Cape Town.

We are here to write a new chapter in our history.

Iconic & Emulated

TableMountain

Products

Experiences

Localglobalbrands

Tourismaccolades

Localpride

CommonCape Town brand

Iconic & Emulated - themes

The Cape Town brand is globally recognised and loved

Leverage the brand with goods, services and events

Become the benchmark for developing cities

Optimal industry sectors

Optimal industry sectors to drive positioning

Creativeindustries

AssetManagement

TertiaryEducation

Healthcare

Greenindustry

Maritimesector

BusinessProcess

OutsourcingTourism

Projects & support underway or in planning


Goal ActivitiesSafe & Efficient

• Safe Cape initiative supporting Business Against Crime and Action for a Safe South Africa

• Consolidated CT events calendar

Educated & Trained

• Working with CHEC and NBI on increasing business/university collaboration

• Support the TSiBA Education Trust concept• Support the establishment of Afriversity

Connected & Vibrant

• Connect’d Cape Town• Lobby for more direct international flights• Support broadband availability in townships• Support CTP in linking mountain to sea

Caring & Welcoming

• Restless Minds initiative to support corporates struggling to develop, attract & retain black professionals


Goal ActivitiesCreative & Cultural

• Support a successful Loeries Awards• Support Creative Cape Town• “30 innovations in 30 days” during 2010

Green & Beautiful

• Raise awareness around green business/good business• Support the use of TRECs• Support Green Map for Cape Town


• Lobby for (more) direct flights to the rest of Africa• Support the City’s cruise liner strategy

Iconic & Emulated

• Develop a “complimentary” business brand for Cape Town• 2010 business opportunities series• Vision 2030 pavilion during 2010

Cascading the vision & goals

Purpose & Vision to Plans

Purposewhy we are doing this

Early victories : June 2010

Vision 2030: Purpose

This is business’s contribution towards the thinking on how we create sustainable

growth and prosperity for everyone in the Cape Town City Region, developing a more

equal and just society in ways that are environmentally sensitive.


Africa’s Global City

A city of inspiration & innovation

Cape Town 2030: goals

Iconic & Emulated


Educated & Trained

Caring & Welcoming

Green & Beautiful

Safe & Efficient

Connected & Vibrant

Creative & Cultural

The formula

Dream big

Show the sequence

Plan for early victories

Nelson Mandela

“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.”

“After climbing a great hill, one only finds that there are many more hills to climb.”

“It always seems impossible until it’s done.”