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MONETIZING THE COMPANION-SCREEN REVOLUTION
2ND SCREEN-TV IS A HOT TOPIC….
WHAT ABOUT THE COMPANION SCREEN FOR RADIO-
LISTENERS?
TV DUAL-SCREENING IS MASSIVE IN REACH…
Ipsos 2012 - USA
AND IN FREQUENCY…
WHAT DO PEOPLE DO WHEN TV-DUAL-
SCREENING?
MAJOR ATTENTION TO TV DUAL-SCREENING…
WHAT ABOUT RADIO DUAL-MEDIA?
…LIMITED DATA
RADIO COMPANION-SCREEN?
WHICH REPRESENTS 50-65% OF LISTENING
FOR EXAMPLE…. • Teens + tweens listening to music + talk station
• Relaxed weekend listening
• Passionate sports match listening
OBVIOUSLY LIKELY WHEN AT HOME…
France UK
WHICH REPRESENTS A GROWING AUDIENCE
FOR LIVE + PODCASTS
CAN ALSO BE COUPLED WITH « SAME-SCREEN »
ONLINE RADIO
WHAT DOES VISIWARE BRING FOR THE
COMPANION SCREEN?
Dual-media content-
management for radio.
TO ENGAGE RADIO-LISTENERS
The world’s most
deployed, robust and
feature-rich
companion-screen
storytelling solution.
TO CAPTURE TV-VIEWERS
Sync2AD is a new sync
mobile ad-format & an
advertising game-
changer.
TO MONETIZE THEM
VISIWARE PROVIDES SOLUTIONS FOR THE
COMPANION-SCREEN
LEADER FOR TV-SOLUTIONS
Initiated in 2011,
our solution has already powered:
1,400 SHOWS
25 LEADING NETWORKS
20 COUNTRIES
30 M. APPS
In a market that is just starting…
THE AUDIENCE-BOOSTER
PARTICIPATION /
GAMIFICATION
COMMUNITY/
SOCIAL
EXCHANGES
CONTENT/
INFORMATION
INTERACTIVE
TARGETED ADS
12
- FOR ALL GENRES
13
TALK SHOWS: STYLE POP GAME SHOW: ENDEMOL - MONEY DROP
CHILDREN - CANAL+ SPORTS: FRANCE TV – TOUR DE FRANCE
WHAT’S IN IT FOR THE USER?
15
MAIN FEATURES FOR THE USER
ENRICHMENT
- Video - Photos - « Backstage » reports - Did you know - Expert & fun facts - Exclusive images
GAMIFICATION
- Quizzes - Predictions - Leaderboards - Competition for prizes - ….
PARTICIPATION
- Tweets / debates - Votes - Polls - Tap to clap - Results mentioned on-air - ….
SOCIAL
- FB and Twitter connect - Share content and scores - Highlighted tweets - Chatrooms - Curation - …
ENGAGING COMPANION STORYTELLING
WHICH VALUES THE LIVE BROADCAST
IN-STUDIO VIDEOS
GRAPHICAL TIME-LINE
PHOTOS, STATS, GRAPHS
ENRICHMENT FOCUS:
DUAL-MEDIA = VISUAL CONTENT
RADIO LISTERNERS ARE HIGHLY SOCIAL
WHICH CAN BE USED FOR EXCHANGES WITH THE PROGRAM, WITH
FRIENDS, AND WITH OTHER FANS
SOCIAL FOCUS
EASY FOR RADIO STATIONS?
STATIONS TYPICALLY HAVE RICH
COMPLEMENTARY CONTENT ON THE WEB
SOME HAVE ADDED LIVE SOCIAL FEEDS AND
EXCHANGES
THE SERVICE NEEDS TO COMBINE AUTOMATIC
SOURCES AND CREATED CONTENT
Radio website data
External sources
Social feeds
Timeline-
creation
Produced content
THE USER EXPERIENCE IS KEY
NEWS EXAMPLE
SPORTS EXAMPLE: FACTS, ADS, TWEETS
SMARTPHONE EXAMPLE
SYNC-AD MONETIZATION
COCA-COLA’S ISSUE
Neil Bedwell
Global Head of Digital
Coca-Cola
“Connecting to
consumers through
second and third screens
takes more than just
adding a Twitter feed.
“That’s old thinking – the
story is way bigger on
the other [second]
screen.”
AD SPOT RICH MEDIA AD: ANIMATION,
GAME, COUPON…
- THE AD BOOSTER
SYNC WITH RADIO-SPOTS
• Unique patent pending technology
• No need to insert a watermark
• Easy deployment - no server infrastructure
• Targeting & scenarios
NEW RICH AD FORMAT
• Rich animations or video in overlay
• Performance impact through call-to-action
• Image impact through quality brand content
• Adapts to any mobile platform
2 KEY BENEFITS
SYNCHRONOUS
2ND SCREEN
LAURANT WEILL EXEC. CHAIRMAN
+336 80 40 40 00
THANK YOU
COLAS OVERKOTT CEO
+336 83 62 90 77
HARRIS LARNEY US CDO
(773) 251-7473
“When setting up Live Play Along for Who Wants To Be A
Millionaire, we met the best suppliers in the Industry.
But Visiware stood out as the world leader in this field, their
track record and knowledge made them the ideal partner.
They have been a pleasure to work with, had a solution for
everything, and their testing procedures are the most rigorous
I’ve ever come across.”
Stuart Shawcross, Head of Entertainment
Victory Television / Sony Pictures Entertainment
III Rencontres RADIO 2.0 Paris
Radio Augmentée & Publicité15 oct 2013 @ Ina Paris
250 professionnels / 50 intervenants
www.rr20.frwww.rr20.fr
Organisateurs :
250 professionnels / 50 intervenants
10 keynotes / 3 tables rondes / 12 workshops
Grands Prix Radio 2.0 / La Radio des Rencontres
Partenaires Platinum :
Organisateurs :
Nicolas Moulard
Xavier Filliol
