Leap1, ready for take off

Our mission

To discover new life forms

To integrate with those life forms by understanding there needs

To see the web from a different perspective

To boldly go where others don’t!

So where are we going?

On the path to web enlightenment

How do we achieve this?

We open our eyes

What does the internet look like?

This

And this

But what is that s**t?you ask…

Behold On the 3nd day the internet was born and god saw that it was good!

The small white speck are nodes: (Latin – node means Knot) It is a point in a network were information lines

intersect or branch, when they are visible like this, millions or lines are crossing and these are all conversations.

The larger knots are called Super nodes, these are points were by all the information for that subject or area cross, this might be an authority site or

community like facebook or Flickr

In some areas you can see a gathering around the nodes and super nodes, these are relevant sites and information

streams (conversations etc)

These broccoli looking areas that are sprouting off from the universe are niche sites and information

links, like mumsnet or plurk

This is really interesting, it is a Huge node, which looks at the moment to be segmented from the

universe, this might well be an untapped area

But what doesit all mean?

Want to see what social spaces look like from space?

http://labs.digg.com/swarm/

Digg swarm

TELL CLAIRE YOU WANT TO PLAY

Wefeelfine“This showsthe posts of feelings by people in Brighton this year

http://www.wefeelfine.org/wefeelfine_pc.html

http://www.wefeelfine.org/api.html

TELL CLAIRE YOU WANT TO PLAY

Twitter vision

TELL CLAIRE YOU WANT TO PLAY

Twitter vision

Twitter vision

One for J.R

Last FMs (last forward)

Spin vision / youtube

TELL CLAIRE YOU WANT TO PLAY

Spin vision / youtube

Flickrvision

Flickrvision

http://packetgarden.com/

This software transforms your movements on the web and your social interactions into your own

user generated WORLD

Who or what creates all of this

content?

O e

Search engines?

NO

Lisa from Croydon?

NO

People?

YES!

What name does the

industry give to these people?

What % do these people

hold in communities?

Are these people on the pay role?

Every community has this hierarchy

1%

9%

90%

BUT who is the most important?

1%

1% - Creators or influencers

9% - Editors

90% - Couch potatoes

Where’s the1% here?

1%

Who are they?

Tweeters Reviewers

Users

Face bookers

Wiki writers

BloggersMashupers

Article writers

What drives them?

• Passion

• Money

• Sharing

• Attention

• Status / ego

• A sense of belonging

How do you befriend the 1%

• Ask their opinion

• Give them input

Who are they and why are they important in a 1% strategy?

Lets look at the 9%

Commenter's

taggers

Diggers

PromotersWriters

Commenter's

Sphinner's

NetworkersDistributers

Who are the 90%

Why are they important?

Followers

Numbers

Fans

Communities

1 in 5 communities fail

WHY?

They didn’t consider

The 1%

What is a 1% strategy?

• Work out your 1%

• Say hello to your 1%

• Listen to your 1%

• Give back to your 1%

Can anyone give me an example of a company that does this well?

Sony Bravia worked outThey had a 1%

They give them free TV’s

They bring them to the Advert filming days

They listen to them

Sony Bravia sold out of TV’s within days of the advert release

After a shakey start DellNow listens!

The 1%

• Are the new focus groups

• The new market research

• The real customer

So

CAN YOU SEE THEM NOW

Now for visual FUN Fun FUN

A clients site

A clients site

A clients site

http://www.aharef.info/2006/05/websites_as_graphs.htm

I've used some color to indicate the most used tags in the following way:

blue: for links (the A tag)

red: for tables (TABLE, TR and TD tags)

green: for the DIV tag

violet: for images (the IMG tag)

yellow: for forms (FORM, INPUT, TEXTAREA, SELECT and OPTION tags)

orange: for linebreaks and blockquotes (BR, P, and BLOCKQUOTE tags)

black: the HTML tag, the root node

gray: all other tags

The end