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8. 7 , , , Know and UnderstandAbraham Maslow Richard Barrett 2012 8 www.skyisthelimit.org/vizija2020.html

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22. ? 1. , , . = 48% 2009? . : www.skyisthelimit.org/CVAmkd.html 23

23. 1. = 25%, 4 . 48%. 48% , . 48% . 2010 11 000 000 000 ( ). 52% . Barrett Values 0% , 21.15 ., 10.15 $ 10 150 000 000 . 24

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30. ,- 2009- 20 , , . - MLGA USAID , 10 2012 , , . 32 2012 www.skyisthelimit.org/vizija2020.html

31. ? 2008 44 Unilever 31% 5 . 33

32. 2009 Unilever 195 19% 2 34

33. 2007 2009 71% 91% , - Kees Kruythoff (CEO) * 35

34. 2007 2009 31% 21% 36

35. 2002-07 2008-09 3.2% 7% 37

36. E 2005Personal Values Current Culture Values Desired Culture Values1. accountability (567) 1. cost-consciousness (313) 1. accountability (494)2. honesty (448) 2. profit (283) 2. client satisfaction (363)3. commitment (403) 3. accountability (263) 3. client-driven (347)4. integrity (376) 4. community involvement (254) 4. employee satisfaction (330)5. responsibility (290) 5. client-driven (229) 5. employee recognition (288)6. family (284) 6. process-driven (219) 6. financial stability (218)7. respect (269) 7. bureaucracy (215) (L) 7. teamwork (204)8. trust (264) 8. results orientation (215) 8. integrity (202)9. reliability (227) 9. client satisfaction (204) 9. balance (home/work) (194)10. efficiency (225) 10. silo mentality (204) (L) 10. trust (187)PL = 10-0 PL = 8-2 PL = 10-0IRS (P) = 5-5-0 IROS (P) = 0-1-6-1 IROS (P) = 1-4-5-0IRS (L) = 0-0-0 IROS (L) = 0-0-2-0 IROS (L) = 0-0-0-0 1 Match 3 Matches 3 Matches LEGEND Underline = PV & CC match P = Positive I = Individual Red = PV, CC & DC match L = Potentially Limiting R = Relationship Red = CC & DC match (hollow dots) O = Organizational Blue = PV & DC match S = Societal 38

37. 2005 2006 2007 2008 20091. cost-consciousness (L3) 1. cost-consciousness (L3) 1. client-driven (L6) 1. accountability (L4) 1. accountability (L4)2. profit (L1) 2. accountability (L4) 2. accountability (L4) 2. client-driven (L6) 2. client-driven (L6)3. accountability (L4) 3. client-driven (L6) 3. client satisfaction (L2) 3. client satisfaction (L2) 3. client satisfaction (L2)4. community involvement (L6) 4. client satisfaction (L2) 4. cost-consciousness (L3) 4. community involvement (L6) 4. cost-consciousness (L3)5. client-driven (L6) 5. results orientation (L3) 5. community involvement (L6) 5. achievement (L3) 5. community involvement (L6)6. process-driven (L3) 6. performance driven (L3) 6. performance driven (L3) 6. cost-consciousness (L3) 6. achievement (L3)7. bureaucracy (L) (L3) 7. profit (L1) 7. profit (L1) 7. teamwork (L4) 7. teamwork (L4)8. results orientation (L3) 8. bureaucracy (L) (L3) 8. achievement (L3) 8. performance driven (L3) 8. employee recognition (L2)9. client satisfaction (L2) 9. teamwork (L4) 9. being the best (L3) 9. being the best (L3) 9. being the best (L3)10. silo mentality (L) (L3) 10. community involvement (L6) 10. results orientation (L3) 10. delivery (L3) 10. performance driven (L3)3 Matches 4 Matches 4 Matches 5 Matches 6 Matches 39

38. .25% 25%20% 19%15% 17% 14% 13%10% 5% 0% 2005 2006 2007 2008 2009 40Source: Barrett Survey

39. ? ANZ $3.500$3.000 $2.500$2.000$1.500$1.000 $500 $0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 (A$ ) 41

40. ? ANZ 100% 82% 85% 78% 78% 75% 72% 62% 58% 49% 50% 25% 0% 1999 2000 2001 2002 2003 2004 2005 2006 42

41. 2020 2020 (PV) (CC) (DC) 7 6 5 4 3 2 1 1. 2 1. 1 1. 1 PV - CC 6 2. 6 2. 7 2. 2CC - DC 6 PV - DC 5 3. 5 3. 4 4. 1 3. 6 Health 4. 5 5. 4 4. 1 Index (PL) 5. 3 5. 7 6. 3PV: 10-0 6. 2 7. 5 6. 3CC: 10-0DC: 10-0 7. 4 8. 2 7. 5 8. 7 9. 7 8. 2 9. 5 9. 4 10. 7 10. 6 10. 6 43 Black Underline = PV & CC Orange = CC & DC Orange = PV, CC & DC Blue = PV & DC

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47. ABN Amro Ericsson Nortel NetworksAdobe Ernst and Young Ohio National GuardAllState Exxon PetrobrasAmerican Red Cross Ford Motor Company PriceWaterhouseCoopersAmerican University IKEA Rabo BankAstraZeneca ING Bank Royal Automobile ClubANZ Bank Internal Revenue Service SEB BankBanque Populaire Johnson and Johnson SmithsonianBP Oil Kelloggs Food St Lukes Health SystemBridgestone Firestone Kraft ThriventCampbells Food KLM Total PetroleumCatholic Health Services Konica Minolta Unilever FoodsCanadian Broadcasting KPMG University of PennsylvaniaCapital One Lever Faberge US CustomsCeridian Lloyds TSB VolvoComputer Associates LOreal WegmansCorning Methodist Hospital Wharton Business SchoolCourt TV Microsoft WrigleyDeutsche Bank Motorola World BankDuke University Nestle Xerox 49