•If you find your Maruti Swift tossing and turning in her bed tonight, be sure that a Volkswagen Polo has passed by your house today morning. Yes, there is a strong and tough Maruti competitor in the market.
• After Skoda Fabia and Hyundai i-series models, the Volkswagen Polo is definitely a car that will make a big difference in consumer buying patterns. Cool looks, defined features and above all – “the brand Volkswagen” with “the GERMAN ENGINEERING.”
•Volkswagen Polo is one of the best looking hatchbacks in the Indian car market today
•Polo has understated looks with a very contemporary new design with a slightly wide and balanced stance.
• Volkswagen Polo has spacious interiors and comes with good interior build quality.
•Volkswagen Polo has includes features such as tilt and telescopic adjustable power steering, power windows, CD and MP3 stereo music system with 4 speakers, front armrests and has plenty of storage areas within and a large boot space of 280 liters.
•The pricing combined with the German build quality makes it good value for the money that you are paying for this hatchback.
• Great looks
• Great build quality
• Excellent ride and handling
• Good fuel economy (diesel)
•Amazing power steering
•Polo also offers remote keyless central locking that includes remote window up/down on the highline, which is unique in the segment.
* Body coloured bumpers* Chrome strip in front grill* Galvanized body with 6 years anti-corrosion warranty* Green tinted heat absorbing glass* Halogen headlights* 14” steel wheels with full wheel covers
* Gear shift knob and interior door handles in chrome* Storage compartment in front doors* Sunglass storage inside glove box* Single folding rear seat backrest* 3 Grab handles above doors, folding, with coat hooks
* Front disc brakes* Height adjustable headrests front and 2 headrests rear* Electronic anti-theft immobilizer* Interior rear view mirror, manual day/night* High mounted third brake light
Comfort Features:* Central locking with boot opener in company logo* Digital clock, fuel gauge, warning lights for high coolant temperature and low oil pressure* Front intermittent wipers* Fuel lid with push style opening and central locking* Instrument cluster with tachometer, speedometer, odometer, trip odometer* Outside rear view mirror driver & passenger side, manually adjustable from inside, convex Power steering* Power windows front* Radio preparation includes roof antenna and partial pre wiring* Steering wheel tilt & telescopic adjustable* 14” steel spare wheel
•As a relatively recent entry into the Indian automotive market, VW needed to raise brand awareness.
•To address this challenge, Volkswagen’s marketing team focused one of its key brand pillars, innovation, to make a strong impact throughout the roll-out in India.
•Innovation was showcased not only in Volkswagen’s product introductions.
•Lacks performance (1.2 P)•Cramped interior•Not as feature loaded as rivals•Cost of ownership needs to improve.•Improve fuel efficiency and look into customer satisfaction
Highly engineered performance
Brand Image of VW
Great fuel efficiency of 20 km per liter ( Highway) for the diesel variants
Positive Word of Mouth.
Three Variants ( Trend / Comfort / Highline)
Rs. 6,12,449 Rs.4,96,4
40 Displacement 1198 cc 1197 cc 1197 cc 1198 cc 1198 cc
Power 75PS @ 5400rpm
87PS @ 6000rpm
84PS @ 6000rpm
90PS @ 6200rpm
75 PS @ 5400 rpm
Torque 110Nm @3750rpm
114Nm @ 4000rpm
Ground Clearance 168 mm 170 mm 165 mm 160 mm 158 mm
Volkswagen pursues its goal of becoming the number one automaker in the world by 2018
Famously known for its Beetle – one of the best selling cars of all time at over 21 million units.
In a bid to move beyond the Beetle : Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda and VW.
Entered Indian market in 2001 with launch of Skoda. Audi and Volkswagen brands launched in 2007.
Two group companies – Volkswagen India & VGSIPL.
The VW Group also owns 49.9% of Porsche and set to take 100% ownership in the near future.
Targeted mainly for the luxury segment in the Indian market.Plan to capture bigger market through the VW Polo and Vento.
Caters mainly to luxury segment. Higher price range – except Skoda Fabia.
Lack of brand awareness among Indian consumers.
Lack of aggressive marketing in earlier phases.
In the 4 door mid-luxury segment - Market leader Honda City.
Introduced in 2010 Beaten the Honda City as the number 1 selling car in that
segment The Vento’s success Honda lagging VW bringing the right product to the market, namely a
diesel engine. With petrol prices only going up VW was right to tap into the
Indian psyche of affordability.
Volkswagen India has smartly priced this car.
Manual petrol version 2 variants, either base or top which has a huge price gap of around one lakhs INR. Base model (Trendline) lacks many features and at this price there are many other options
available in the market which offer more features and are more refined and powerful in comparison to it.
Petrol version of Vento is capable to beat City in any department.
It’s the diesel version which sets the stage on fire. At this price what you get is : highly refined powerful fuel efficient car German engineering at its best. This car is completely value for money and it looks smart enough to turn heads
Volkswagen - Indian market in 2010. Polo, a premium hatchback Looks, comfort and performance. Built quality as well. It mainly competes with the Maruti Swift, Hyundai
i10, Fiat Punto etc. Polo has been a winner for Volkswagen and is
reportedly the most demanded Volkswagen model in the Indian market.
There are 6 variants. 3 premium segments Trendline, Comfortline and Highline.
4.3-6.5 lakhs -petrol models
5.5-7.4 lakhs -diesel models.
The German build and brand name has definitely given Polo an advantage in its segment together with the features it offers.
The base model of Polo starts under five lakh rupees
Quite competitively placed but it offers fewer features than its rivals.
Surely a head turner, its capable enough to grab attention in public. This is the only USP of this car.
Relatively high price of its 1.6 version and diesel versions – it’s not a value for money car.
It is not as powerful as other hatchbacks in its class.
At this price what you get is a car from German makers which is strongly built and looks sophisticated.
There is another issue; there is huge gap in prices of these three variants from each other. It gives advantage to other cars to fit into these gaps.
Looking at its quality, fresh look and superior German engineering, this car should be able to get a good number of buyers, especially youth.
Aditya K Gautam D Sneh Saya Deepesh Kandarp Tushar