Vujàdé & UM #BMGen Workshop @ DMEXCO 2014

© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com

Jasper Bouwsma Vujàdé Ltd. – Supporting Forward Thinking 2014.09.10

BUSINESS MODEL GENERATION DMEXCO | Cologne | Germany | 2014.09.10

Photo by: Vujàdé Ltd – Jasper Bouwsma

© Vujàdé Ltd. – Supporting Forward Thinking Photo by: Vujàdé Ltd – Jasper Bouwsma

© Vujàdé Ltd. – Supporting Forward Thinking 3

Vu-jà-dé

Vujàdé is the opposite of déjà vu and gives the impression that something has not yet taken place, or has never been there.

Looking for new solutions. Critically questioning existing structures and behavior.

Looking at something from a different or an unusual point of view. In other words, Vujàdé stands for innovation.


© Vujàdé Ltd. – Supporting Forward Thinking

1. CORPORATE CONSULTING

2. START-UP SUPPORT

3. INCUBATION

À PROPOS

Phot

o by

: Vu

jàdé

Ltd

– J

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r Bo

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Jasper Bouwsma Founder & CEO, Vujàdé Ltd.


Jasper Bouwsma is committed to supporting entrepreneurs, start-ups and established companies in bringing their innovation to market successfully.

In 2008 Jasper founded Vujàdé Ltd. an innovation consultancy supporting organizations of any size (from corporate to SME to start-up) and in any industry (from insurance to fashion and from building to life-sciences). Vujàdé is located in Biel/Bienne Switzerland and establishing a presence in London, UK. In 2014 Vujàdé Law was established together with Jasper’s business partner Eric Kuenzi. Vujàdé Law is dedicated to bringing legal services and strategic advice to Startups as well as mid-sized organizations.

Jasper has an extensive and international track record in supporting corporates as well as startup organizations in addressing their innovation and strategy challenges. Through the combination of start-up and corporate activities, Jasper has a unique insight in innovation, the success factors and typical reasons for failure.

Before Vujàdé he worked for the Swiss national telecommunications provider Swisscom where he initiated and led its incubation activities as Head of Incubation.

Besides his work at Vujàdé Ltd, Jasper pursues a portfolio of secondary activities. Jasper is a visiting lecturer at the University of St. Gallen (CH) and PopAkademie in Mannheim (D). In 2013 Jasper co-founded attrackting AG a Startup based in Biel (CH) developing tracking solutions; its first product “Kaddz” will launch in June 2014.


#BMGen 1

A New Generation: Generation #BMGen

Nespresso | What Else?

PANDORA’S BOXES 2

Prototype I

Friends & Foes

PITCH | CHALLENGE | DISCUSS 3

Prototype II

10‘

20‘

15‘

5‘

10‘

40‘

30‘

60‘

HOI + GRÜESSECH

Shift Happens 10‘

AGENDA DMEXCO | Cologne | Germany | 2014.09.10 | 12:00 - 14:00


#BMGen 1



PANDORA’S BOXES 2

Prototype I

Friends & Foes


Prototype II

10‘

20‘

15‘

5‘

10‘

40‘

30‘

60‘

HOI + GRÜESSECH

Shift Happens 10‘



#BMGen 1



PANDORA’S BOXES 2

Prototype I

Friends & Foes


Prototype II

10‘

20‘

15‘

5‘

10‘

40‘

30‘

60‘

HOI + GRÜESSECH

Shift Happens 10‘



Alexander Osterwalder A Swiss Business Book author.


Co-Created by 470 practitioners from 45 countries.

© Vujàdé Ltd. – Supporting Forward Thinking Slide | © Vujàdé Ltd. – Supporting Forward Thinking

© Vujàdé Ltd. – Supporting Forward Thinking Slide |


COST STRUCTURE REVENUE STREAMS

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

CUSTOMER RELATIONSHIP

VALUE PROPOSITIONS



KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS


VALUE PROPOSITIONS


REVENUE MODEL

BUSINESS MODEL ≠


A BUSINESS MODEL DESCRIBES THE

RATIONALE OF HOW AN ORGANIZATION

CREATES, DELIVERS, AND CAPTURES VALUE


#BMGen 1



PANDORA’S BOXES 2

Prototype I

Friends & Foes


Prototype II

10‘

20‘

15‘

5‘

10‘

40‘

30‘

60‘

HOI + GRÜESSECH

Shift Happens 10‘


© Vujàdé Ltd. – Supporting Forward Thinking 18

QUESTION HOW MUCH DOES 1KG COFFEE COST

?



CHF6.95


CHF95.-


RESULT 2012 USD4.0B+

(BY A SINGLE PRODUCT…)



RESULT 2012 USD4.0B+

(BY A SINGLE PRODUCT…)


Describe the Business Model of Nespresso.

Groups of 2 or 3 at your table •  Discuss with your partner •  Place the stickers on the

Business Model Canvas •  4’

EXERCISE 1


EXERCISE 1



KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS


VALUE PROPOSITIONS


EXERCISE 1




KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS


VALUE PROPOSITIONS



KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS


VALUE PROPOSITIONS

House- hold

N-Club

Stores

Produc-tion

Marketing

Machine Pro-

ducers

Produc-tion

Distri-bution

Marketing Machine Pods

Call Center N.com

Brand Produc-

tion facilities

Distri-

bution

channels

Retail

Patents IP

(1800+ patents) Business




KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS


VALUE PROPOSITIONS

House- hold

N-Club

Stores

Produc-tion

Marketing

Machine Pro-

ducers

Produc-tion

Distri-bution

Marketing Machine Pods

Call Center N.com

Brand Produc-

tion facilities

Distri-

bution

channels

Retail

Patents IP

(1800+ patents) Business


WHY NESPRESSO

WILL BE EVEN MORE SUCCESSFUL




WE ARE MOVING FROM PORTFOLIOS OF PRODUCTS

TO PORTFOLIOS OF

BUSINESS MODELS.


VIDEO SUMMARY


VISUALIZE YOUR BUSINESS MODEL VIDEO #BMGen – 02


#BMGen 1



PANDORA’S BOXES 2

Prototype I

Friends & Foes


Prototype II

10‘

20‘

15‘

5‘

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40‘

30‘

60‘

HOI + GRÜESSECH

Shift Happens 10‘



SHIFT HAPPENS




The New Scientist

Temperature (northern

half)

Population

CO2 concentration

Loss of rainforest

GDP

Water use

Species

extinctions

Paper

consumption

Motor vehicles

Fisheries

exploited

Ozone depletion

Foreign

Investment

Exponential Change Globally


KEY TRENDS

(FORESIGHT)

MACRO ECONOMIC

FORCES (MARCRO-ECONOMICS)

INDUSTRY FORCES (COMPETITIVE ANALYSIS)

MARKET FORCES

(MARKET ANALYSIS


CISCO | INTERNET OF EVERYTHING #IOE VIDEO


Curt Carlson, SRI International CEO

In exponential times, if you improve your performance incrementally

YOU FALL BEHIND EXPONENTIALLY



MUSIC INDUSTRY … has always been in continuous transformation



RETAIL … eCommerce is the rule not an exception


HEALTHCARE What if my phone knows more than my doctor…


HEALTHCARE … Because I am quantifying myself 24/7 …


HEALTHCARE What if my health is managed automatically?


LOGISTICS We don’t send letters anymore, but …


LOGISTICS What would you do with USD23.3 billion?


CAR INDUSTRY When a PayPal entrepreneur starts building cars…


CAR INDUSTRY What if search algorithms drive our car…


CAR INDUSTRY What if design morphs with functionality?


SHIFT HAPPENS



#BMGen 1



PANDORA’S BOXES 2

Prototype I

Friends & Foes


Prototype II

10‘

20‘

15‘

5‘

10‘

40‘

30‘

60‘

HOI + GRÜESSECH

Shift Happens 10‘



EXERCISE 2 6 GROUPS | 6 CASES

www.umww.dewww.vujade.com

Sie sind… in der Autoindustrie


Sie sind… in der Musikbranche


Sie sind… in der Logistikbranche


Sie sind… im Healthcare


Sie sind… Autohersteller


Sie sind… in der Fashionbranche


IMAGINE THAT…


EXERCISE 2 YOU ARE ONE OF THESE GENTLEMEN…


EXERCISE 2 HEADING ONE OF THESE COMPANIES…


TAKE RED THE

PILL

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking


IMAGINE THAT IT IS…


20 20


EXERCISE 2 CREATE BUSINESS MODEL PROTOTYPE FOR 2020


EAT OR BE

EATEN


THINK

BIG


NO GUTS NO GLORY


EXERCISE 2 CREATE BUSINESS MODEL PROTOTYPE FOR 2020


#BMGen 1



PANDORA’S BOXES 2

Prototype I

Friends & Foes


Prototype II

10‘

20‘

15‘

5‘

10‘

40‘

30‘

60‘

HOI + GRÜESSECH

Shift Happens 10‘



WRAP UP



NEW OLD

VJD

SHAKEN NOT STIRRED COMBINE THE BEST OF BOTH WORLDS


SHAKEN NOT STIRRED


© Vujàdé Ltd. – Supporting Forward Thinking Slide | © Vujàdé Ltd. – Supporting Forward Thinking ”

“

Phot

o by

: Vu

jàdé

Ltd

. –

Jasp

er B

ouw

sma

Because you can't do today's job with yesterday's methods

and be in business tomorrow.


Vujàdé Ltd. Supporting Forward Thinking Elfenaustrasse 3 CH-2502 Biel/Bienne Switzerland +41 (0)32 32 32 300 [email protected] www.vujade.com

Phot

o by

: Vu

jàdé

Ltd

– J

aspe

r Bo

uwsm

a

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