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Experience Marketing
Creating customers for life
Presented by // Darren Guarnaccia@dguarnaccia16 September 2015
Everyone is chasing the dream of experience
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…but people don’t want products, they want outcomes
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Click icon to add picture
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Click icon to add pictureA journey backed by data
An example of the xDB profile
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Click icon to add pictureDelivered omnichannel
Responsive web
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Click icon to add pictureDelivered omnichannel
Mobile app
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Click icon to add pictureDelivered omnichannel
Point of sale
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Click icon to add pictureDelivered omnichannel
Vending machine
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Click icon to add pictureE-Commerce
Results2014: EUR 140,ooo2015 : EUR 1.15 MIO
Commerce connect
75%140%Avg monthlygrowth: Avg. monthly growth rebuy:
Experiences deliver outcomes
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Engage companies to satisfy“I want. I need.”
COMPANIES DELIVER OUTCOMES THAT TRANSCEND PRODUCTS
Acquisition & support content
Interaction
Intelligence
Context
Company experience
Product experience
Digital productextensions
Consumption content
Contextual recommendati
on
Interaction
intelligence
Consumption
lifecycle
Satisfied customers offer:
• Loyalty• Greater share
or wallet• Advocacy• Lower service
cost
Thankyou!