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GET TO ONLINE B2C & B2B RETAIL
BUSINESS WITH THE EXPERTS
Want to start online b2c & b2b business and do not
know how to start. You do not have to wait any longer
We are a one stop shop to take your online journey to
the likes of snapdeal or flipkart
Slide 2
The Market Potential – Existing & Future
Retail in India to reach 21.1 Trillion USD by 2025
The Indian eCommerce industry is expected to grow at a rate of 33%
and cross INR one lakh crore (US$16.3 billion) by the end of 2015
"Flipkart has already seen over 80 lakh orders Oct 14 and is targeting
to do about double next month." In June last year, Flipkart's peak
sale was 1.3 lakh orders in one day.
Some Recent News Q4 2014/ Q1 2015
Snapdeal Grew 600 Percent in 2014 and received daily orders of about
three lakh.
Orders in October have more than doubled from September, and
the company saw 250% growth month-on-month
Infibeam (not so popular portal) is coming up with 3000 crore IPO
Slide 3
Investment in India in 2014
Slide 4
ADVANCE (24-36 months)
MARKETPLACE OMNI CHANNEL
ENHANCE ( 12-24 months)
OWN SITE MOBILE APP
START-UP ( 12 months )
SUB-SITE SUPPLIER
YOUR ONLINE JOURNEY WITH US
YOUR ONLINE B2C & B2B JOURNEY
12 months program
* For people new to online business
* Wants to start small and then grow
* We provide FULL SUPPORT on operations, website, suppliers, products, categories, digital marketing.
* 2000 SKU SUPPORT
12 months program
* For people who wants their own separate online business.
* Already have online business and know about it.
* We provide FULL SUPPORT on operations, website, suppliers, products, categories, digital marketing.
* 5000 SKU SUPPORT
12 months program
* For people well versed with online business
* Wants to start like snapdeal or flipkart.
* We provide FULL SUPPORT on operations, website, suppliers, products, categories, digital marketing.
* UNLIMITED SKU SUPPORT
START-UP ENHANCE ADVANCE
PHASE 1 – START UP – 12 MONTHS
•Select the categories from our list
•All the products from that category will be available for you to sell
•You can add new products of your own Products
•For B2C Retail, you will be created as supplier on the Festivekart.com
•For B2B Wholesale, you will get your own internet site as www.wholesalemart.asia/YOURNAME
•On this site, you can create your own banner, logo, company name Website
•Our team will help you do the DIGITAL MARKETING for you.
•We will train you to do the digital marketing using Facebook, Twitter, Pinterest, Email, SMS
• We will not run the paid digital campaigns for you. If you need support then let us know.
Marketing
• Our team will enter products, new categories for you r business.
• Our team will work to get new suppliers
• Our team will enrich content on the products Merchandising
• Out team will be able to guide you for world wide delivery
• Whatever help we can provide, we will provide that.
•Will support digital marketing to international audience.
International Delivery
Sample : 1. http://www.wholesalemart.asia/pooja
2.http://www.festivekart.com
PHASE 2 – ENHANCE – 12 months
• Select the categories from our list
• All the products from that category will be available for you.
• You can add new CATEGORIES of your own
• You can add new PRODUCTS of your own
• Run precision marketing campaigns
Products
• Have your own B2C & B2B website www.YOURNAME.com
• We will also create the mobile app for you. Website
• Our team will help you do the DIGITAL MARKETING
• We will train you to do the digital marketing using Facebook, Twitter, Pinterest, Email, SMS Marketing
• Our team will enter products, new categories for you to see
• Get new suppliers
• Enrich content on the products Merchandising
• Out team will be able to guide you for world wide delivery
• Whatever help we can provide, we will provide that.
• Will support digital marketing to international audience.
International Delivery
PHASE 3 – ADVANCE – 12 months
• Select the categories from our list
• All the products from that category will be available for you.
• You can add new CATEGORIES of your own
• You can add new PRODUCTS of your own
• Run precision marketing campaigns
Products
• We will create MARKETPLACE website www.YOURNAME.com for you.
• We will also create mobile app for you and your suppliers.
Website
• Our team will help you do the DIGITAL MARKETING
• We will train you to do the digital marketing using Facebook, Twitter, Pinterest, Email, SMS Marketing
• Our team will enter products, new categories for you to see
• Get new suppliers
• Enrich content on the products Merchandising
• Out team will be able to guide you for world wide delivery
• Whatever help we can provide, we will provide that.
• Will support digital marketing to international audience.
International Delivery
ADVANCE- multi vendor marketplace
Marketplace Seller Features
Commission Management
Seller Dashboard Management
Marketplace Income
Seller Order Details / History & Invoice
Management
Seller SEO Management
Seller Shipping Management
Omni channel interface
PRICING (FIRST YEAR)
Website Setup : 10000
Logo & Banner Design : 5000
Web Site Hosting Support : 12000
Digital Marketing Training : 5000
Digital Marketing Support : 24000
Content Writing & Merchandising Support : 24000
OPTIONALS
** World Wide Delivery Support Setup : 10000
** World Wide Delivery Support : 24000
**Custom Pages : 24000
FREE
Website training
Merchandising training
Website Setup : 2.5 lakhs
Mobile App Setup : 2.5 lakhs
Web Site Hosting Support : 24000
Digital Marketing Training : 24000
Digital Marketing Review & Support : 1.2 lakhs
Content Writing & Merchandising Support : 1.2 lakhs
OPTIONALS
** World Wide Delivery Support Setup : 25000
** World Wide Delivery Support : 48000
** CRM site : 1.2 lakhs
FREE
Website training
Merchandising training
Website Setup : 7.5 lakhs
Mobile App Setup : 7.5 lakhs
Web Site Hosting Support : 1.2 lakhs
Digital Marketing Training : 50000
Digital Marketing Review & Support : 1.2 lakhs
Content Writing & Merchandising Support : 1.2 lakhs
OPTIONALS
** World Wide Delivery Support Setup : 100000
** World Wide Delivery Support : 240000
** CRM site : 3.6 lakhs
FREE
Website training
Merchandising training
START-UP ENHANCE ADVANCE
70000 INR 7.88 lakhs INR 19.1 lakhs INR
Delivery & Payment Plan – START-UP
Payment
Milestone
Task DUE
BEFORE
Due
Booking Website Setup Initiate 10000
Creating Logo & Banner Design
Website Hosting 7 Days of
Booking
17000
Operations Digital Marketing Training
Digital Marketing Support
30 Days of
Booking
28000
Operations Digital Marketing Support
Content Writing & Merchandising
Support
60 Days of
Booking
15000
Delivery
Milestone
Task DUE AFTER
Functional
Website
Website Setup
Website Hosting
10th Day of Booking
Logo & Banner Logo & Banner Design 15th Day of Booking
Training Website & Digital Marketing Training 30th Day of Booking
Operations Digital Marketing Support
Content Writing & Merchandising Support
75th Day of Booking
Delivery & Payment Plan – ENHANCE
Payment
Milestone
Task DUE
BEFORE
Due
Booking Booking Initiate 50000
Creating Website Initiation
Mobile App Initiation
7 Days of
Booking
50000
Delivery
Website
Website – Demo 30 Days of
Booking
1.5 lakhs
Delivery Mobile
App
App Demo 45 Days of
Booking
1.5 lakhs
Delivery
Milestone
Task DUE AFTER
Functional
Website
Website Design & Setup 2 Months of Booking
Mobile App Design & Setup 3 Months of Booking
Training Website & Digital Marketing Training 60th Day of Booking
Operations Digital Marketing Support 75th Day of Booking
Delivery & Payment Plan – ENHANCE
Payment
Milestone
Task DUE
BEFORE
Due
Delivery
Website
Fully Functional 60 Days of
Booking
50000
Operations Digital Marketing Training
Digital Marketing Support
Website Hosting Support
75 Days of
Booking
1 lakhs
Delivery Mobile
App
Fully Functional 90 Days of
Booking
50000
Operations Digital Marketing Support
Content Writing &
Merchandising
90 Days of
Booking
1.68 lakhs
Delivery & Payment Plan – ADVANCE
Payment
Milestone
Task DUE
BEFORE
Due
Booking Booking Initiate 1 lakhs
Creating Website Initiation
Mobile App Initiation
7 Days of
Booking
2 lakhs
Delivery
Website
Website – Demo 45 Days of
Booking
3.5 lakhs
Delivery Mobile
App
App Demo 60 Days of
Booking
3.5 lakhs
Delivery
Milestone
Task DUE AFTER
Functional
Website
Website Design & Setup 3 Months of Booking
Mobile App Design & Setup 4 Months of Booking
Training Website & Digital Marketing Training 90th Day of Booking
Operations Digital Marketing Support 120th Day of Booking
Delivery & Payment Plan – ADVANCE
Payment
Milestone
Task DUE
BEFORE
Due
Delivery
Website
Fully Functional 90 Days of
Booking
2.5 lakhs
Operations Digital Marketing Training
Digital Marketing Support
Website Hosting Support
100 Days of
Booking
3 lakhs
Delivery Mobile
App
Fully Functional 120 Days of
Booking
2.5 lakhs
Operations Digital Marketing Support
Content Writing &
Merchandising
120 Days of
Booking
1.1 lakhs
SALES COMMISSION – START-UP
Payment
Milestone
DUE
BEFORE
Due COMMISION
10-25%
COMMISION
DATE AFTER
PAYMENT
Booking Initiate 10000 25% - 2500 15 DAYS
Creating 7 Days of
Booking
10000 20% - 2000 15 DAYS
Operations 30 Days of
Booking
30000 10% - 3000 30 DAYS
Operations 60 Days of
Booking
20000 10% - 2000 60 DAYS
Additional Bonus Amount:
For every 10 clients THROUGH YOU, 15000/- Bonus given after
3 months.
SALES COMMISION – ENHANCE
Payment
Milestone
DUE
BEFORE
Due COMMISION – 10 TO
15%
COMMISION DUE
AFTER PAYMENT
Booking Initiate 50000 15% - 7500 15 DAYS
Creating 7 Days of
Booking
50000 15% - 7500 15 DAYS
Delivery Website
- DEMO
30 Days of
Booking
1.5 lakhs 10%- 15000 30 DAYS
Delivery Mobile
App - DEMO
45 Days of
Booking
1.5 lakhs 10%- 15000 30 DAYS
Delivery Website 60 Days of
Booking
50000 10%- 5000 30 DAYS
Operations 75 Days of
Booking
1 lakhs 10%- 10000 45 DAYS
Delivery Mobile
App
90 Days of
Booking
50000 10%- 5000 60 DAYS
Operations 90 Days of
Booking
1.68 lakhs 10%- 16800 60 DAYS
Additional Bonus Amount: For every 6 clients THROUGH YOU,
100000/- Bonus given after 3 months.
SALES COMMISSION – ADVANCE Payment
Milestone
DUE
BEFORE
Due COMMISSION 5-10% COMMISION DUE
AFTER PAYMENT
Booking Initiate 1 lakhs 10% - 10000 15 DAYS
Creating 7 Days of
Booking
2 lakhs 10% - 20000 15 DAYS
Delivery
Website- DEMO
45 Days of
Booking
3.5 lakhs 5% - 17500 30 DAYS
Delivery Mobile
App – DEMO
60 Days of
Booking
3.5 lakhs 5% - 17500 30 DAYS
Delivery Website 90 Days of
Booking
2.5 lakhs 5%-12500 30 DAYS
Operations 100 Days of
Booking
3 lakhs 5%-15000 60 DAYS
Delivery Mobile
App
120 Days of
Booking
2.5 lakhs 5%-12500 60 DAYS
Operations 120 Days of
Booking
1.1 lakhs 5% - 5500 90 DAYS
Additional Bonus Amount: For every 3 clients THROUGH YOU,
100000/- Bonus given after 3 months.
Slide 19
Market Analysis
Festivals in India have a deep rooted connection with country’s
economy.
As per the companies dealing during festival season, they target to
generate more than 35% of revenue during festive season. And, they
successfully achieve it because buyers have a grand level response
towards festive shopping.
If a foreign firm is planning to enter Indian marketplace, it prefers to
choose the festival time. The reason behind this is that Indian
economy is on boom during festivals like Diwali. Hence, it is the best
time to capture customers’ attention.
Approximately 10,000 weddings are held in India each year from late
September through January.Salman Khan’s ‘Bajrangi Bhaijaan’
pendant in high demand, it has turned out to be a bestseller online.
Slide 20
Global Market Scenario – NRI Population
India today has one of the world’s largest
and most successful “diasporas”, about 23
million worldwide.
Indians even though stay in other countries
are attached to their roots and religious
events.
While it is only 2% of India’s population,
the total wealth of this community has been
estimated at c. US$1 trillion (of which half
is financial assets). The income of this
community has been estimated
approximately US$400 billion or over 20%
of India’s GDP.
Australia 448430 Oman 718642 Canada 1000000 Kuwait 579390 Malaysia 2050000 Mauritius 882220 Saudi Arabia 1789000 South Africa 1218000 UAE 1750000 UK 1500000 USA 3245239
TOTAL 22909875
Slide 21
Marketing Plan
Money is important for us to scale, at the same time we understand
importance of your money and your investment reasons & values
Our Objectives will be 8 pronged strategy :
1. (LSDV) Lean & Smart Team and at the same time culturally Deep &
Vast
2. Spend on acquiring customers & suppliers at lesser costs.
3. Quick & Agile , same time research & measure oriented & improve.
4. Bring value to our customers both B2C & B2B & others
5. Add newer revenue streams
6. Increase order numbers per revenue stream
7. Increase the Average Order Value
8. Minimize product acquisition, management, warehousing & logistics
costs
Slide 22
Marketing Through Top International Effective &
Cost Efficient Marketing Channels
Content Marketing
Responsive Design
Viral Marketing
News-jacking
Agile Marketing
Omni-Channel
Growth hacking - CATS
Precision Marketing
Customer Segmentation
Content Targeting
SEO Techniques
SMO Techniques
SEM Marketing
Mobile App
Gamification
Slide 23
Revenue Streams
We will have multiple (16) revenue/order channels to generate the
revenue
FESTIVEKART
2
DIRECT URL NRI SHOWROO
M
FRANCHISEE
MARKETPLACE
6 SOCIAL MEDIA
AFFLIATE MARKETIN
G
B2B COMMERC
E
MOBILE
10
MOBILE APP
DIRECT MARKETIN
G
CUSTOMER SERVICE
REMARKETING
14 ONLINE
MARKETING
MERCHANT
ADVERTISING
EMAIL & SMS
MARKETING
DIRECT URL INDIA
Marketing Channels – 360 Deg View
Marketing Landscape
User/Age
Group
Online Presence Festivekart Positioning
15-24 yrs 37%
• Fashion Accessories
• Electronics
• Festival Gifts
• Books
• Bollywood/TV Fashion
• Wedding/Birthday
25-49 yrs 42%
• Corporate Gifts
• B2B Sales
• Festival Items
• Fashion Accessories
• Bollywood/TV Fashion
• Books
• Electronics
• Wedding/Birthday/ Anniversary
49+ yrs 21%
• Religious Books
• Puja/Puja Items
• Electronics
• Gifts
• Birthday/Anniversary
• Festivals
Target User Segment
Slide 27
Key to success
• Key to success for us are :
• Ecommerce online retail for festivals
Opportunity to go retail & open Franchisee
On ALEXA we have gained 1.2+ million position within 3 months; which is almost
impossible for other portals. Growth has been vertical then horizontal.
We do multi channel marketing campaigns.
We have CITYMAG.IN media portal with 18K+ FB users; and have paid authors
with 45K+ FB users
MULTIPLE CHANNEL WHERE WE DO MARKETING ARE :
BANNERS : Create & Publish digital banners for online advertising.
ARTICLES : Publishing Article, & SALE Campaigns on various Portals.
SEARCH ENGINES : Submitting Banners, Article & Campaigns to Google,
Yahoo , Bing Search engines so that in search your campaign comes on the top .
MOBILE : Publishing on the mobile channels
PAMPHLETS : Pamphlets distribution for campaigns in High Net Worth / Elite
business & residential area.
TRACKING : Tracking Campaigns using Google Analytics & sharing reports
with you
Marketing campaigns like Contests, Survey & paid promotions on Facebook &
Twitter.
Why Citymag.in?
Weekly Reach of more than
200K users
Weekly more than 2000 users talk
about it
People participating on daily basis,
more
Than 16500 likes on FB & growing
150+ per
day. Paid promotions are seen &
participated
by 80+K people
1.3 million impressions; 2+ lakhs
social impressions
Slide 30
APPENDIX
ADVANCE- multi vendor marketplace
Separate seller profile .
Seller can add banner , shop logo custom HTML text .
Seller can add featured / selected product scroller in separate seller profile .
Separate seller's product collection .
Feedback and review system with interactive star rating .
Partner can add his shipping prices for products.
SEO keywords support for marketplace modules.
Instant multi language support for products while adding and editing them.
Automatic approval of products and partners setting in admin side.
Seller will have own dashboard to manage orders.
Whenever customer apply to become seller admin will get email.
If seller’s product is bought by anyone then seller will get email only about their product purchase not whole order
Whenever seller’s product get approve, seller will get email.
All the email will be template based not only text.
Seller can add downloadable product.
Admin can enable / disable product columns and tabs for seller.
Seller can add custom field by Marketplace Multi vendor module and these custom fields will show on Product detail page.
Admin can track the seller’s income, total order, total buyers, and latest order using dashboard field under edit partner page.
With transaction status, buyer will know whether the seller has been paid by the admin or not.
Admin can create template based mails for Marketplace.
Admin and seller can manage transactions.
Admin based conditions for seller accessibility.
Marketplace Extension Features
ADVANCE- multi vendor marketplace
Store owner can set commission on global level as well as vendor / seller level.
Store owner can also choose the commission based on categories :-
Global Commission management for all Sellers.
Category based commission management.
Fixed and Percentage based commission.
Commission Management
Marketplace Dashboard allows the seller to track their Total Orders, Sales, Buyers, world map with total sales matrix.
Seller can also track latest orders. Seller Dashboard comes with following bunch of features.
•Seller Total Orders
•Seller Total Sales
•Total Buyers
•Latest order
Seller Dashboard Management
ADVANCE- multi vendor marketplace
Using Marketplace module shop owner can find total sale by each seller, commission, admin amount, remaining amount to
pay.
Store admin can also pay to the seller.
•Admin can pay to the seller.
•Store owner can find seller name, seller commission, seller's total amount.
•Admin can find remaining amount.
Marketplace Income
Seller can find the order details and order invoice very easily using this marketplace module.
Seller can also add their comments regarding particular order and send to the customer or admin.
•Seller can see order details.
•Seller can print invoice.
•Seller can send their comments to the customer/admin.
Seller Order Details / History & Invoice Management
ADVANCE- multi vendor marketplace
Marketplace module offer meta data like meta tag, meta tag description and meta tags keywords for sellers . Seller / vendor
can add the SEO information under their seller panel. It is also increase the human understand ability.
Seller SEO Management
Seller can import shipping data using this module just add csv file with updated Price and can also add flat rate shipping for
your buyers.
•Allows you to import the data from a file in CSV format.
•Marketplace module provides download demo file.
•Seller can also add flat rate for Shipping for your buyers.
Seller Shipping Management
