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How to take a cold call and heat it up to be something useful.
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Warm CallingWarm Calling
Much Cooler Than Cold CallingMuch Cooler Than Cold Calling
What is Warm Calling?What is Warm Calling?
Warm calling is calling with a predetermined purpose other than just to make a sale
Warm calling is calling with a predetermined purpose other than just to make a sale
There has to have been research and/or communication that has gone on before you hit the phone
What is the difference from Cold Calling?
What is the difference from Cold Calling?
The difference is that you go in blind with cold calling, basically gambling
Warm calling has substance behind it and fair reasoning
The difference is that you go in blind with cold calling, basically gambling
Warm calling has substance behind it and fair reasoning
How Do I Warm Call?How Do I Warm Call?
Research
You need to prepare yourself with information that makes you know your prospect before even talking to them
Research
You need to prepare yourself with information that makes you know your prospect before even talking to them
Strategies of Warm Calling
Strategies of Warm Calling
Keep it in the “in circle”
Start with contacting those who you already
have a foreground with
Keep it in the “in circle”
Start with contacting those who you already
have a foreground with
Examples of the “In Crowd”
Examples of the “In Crowd”
Prospects who have asked for RFPs, responded to your marketing ads, or inquired on their own
Prospects who have asked for RFPs, responded to your marketing ads, or inquired on their own
Reach Out to Them Over Social Media
Reach Out to Them Over Social Media
To turn your cold calling into warm calling reach out to them over social media outlets
To turn your cold calling into warm calling reach out to them over social media outlets
LinkedIn, Twitter, Google+, Facebook are all places you can start a conversation
Once you have a back and forth over one of these outlets it can give you an in for calling
LinkedIn, Twitter, Google+, Facebook are all places you can start a conversation
Once you have a back and forth over one of these outlets it can give you an in for calling
Market CorrectlyMarket Correctly
You need to know how to market in order to get clients you want
You need to know how to market in order to get clients you want
Develop personalized marketing campaigns as a foot in the door for warm calling
This is done by learning all there is to know about your prospects
Develop personalized marketing campaigns as a foot in the door for warm calling
This is done by learning all there is to know about your prospects
Now Call!Now Call!
Once you have done most of these strategies and have laid the foreground for a phone conversation you may now proceed to warm call!
Once you have done most of these strategies and have laid the foreground for a phone conversation you may now proceed to warm call!
Want to Know More?Want to Know More?
For more information check out our free guide Selling into the Fortune
1000
http://www.salesquest.com/resources/selling-into-the-fortune-1000/
For more information check out our free guide Selling into the Fortune
1000
http://www.salesquest.com/resources/selling-into-the-fortune-1000/