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Warm Calling Much Cooler Than Cold Calling

Warm Calling

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How to take a cold call and heat it up to be something useful.

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Page 1: Warm Calling

Warm CallingWarm Calling

Much Cooler Than Cold CallingMuch Cooler Than Cold Calling

Page 2: Warm Calling

What is Warm Calling?What is Warm Calling?

Page 3: Warm Calling

Warm calling is calling with a predetermined purpose other than just to make a sale

Warm calling is calling with a predetermined purpose other than just to make a sale

There has to have been research and/or communication that has gone on before you hit the phone

Page 4: Warm Calling

What is the difference from Cold Calling?

What is the difference from Cold Calling?

Page 5: Warm Calling

The difference is that you go in blind with cold calling, basically gambling

Warm calling has substance behind it and fair reasoning

The difference is that you go in blind with cold calling, basically gambling

Warm calling has substance behind it and fair reasoning

Page 6: Warm Calling

How Do I Warm Call?How Do I Warm Call?

Page 7: Warm Calling

Research

You need to prepare yourself with information that makes you know your prospect before even talking to them

Research

You need to prepare yourself with information that makes you know your prospect before even talking to them

Page 8: Warm Calling

Strategies of Warm Calling

Strategies of Warm Calling

Page 9: Warm Calling

Keep it in the “in circle”

Start with contacting those who you already

have a foreground with

Keep it in the “in circle”

Start with contacting those who you already

have a foreground with

Page 10: Warm Calling

Examples of the “In Crowd”

Examples of the “In Crowd”

Prospects who have asked for RFPs, responded to your marketing ads, or inquired on their own

Prospects who have asked for RFPs, responded to your marketing ads, or inquired on their own

Page 11: Warm Calling

Reach Out to Them Over Social Media

Reach Out to Them Over Social Media

To turn your cold calling into warm calling reach out to them over social media outlets

To turn your cold calling into warm calling reach out to them over social media outlets

Page 12: Warm Calling

LinkedIn, Twitter, Google+, Facebook are all places you can start a conversation

Once you have a back and forth over one of these outlets it can give you an in for calling

LinkedIn, Twitter, Google+, Facebook are all places you can start a conversation

Once you have a back and forth over one of these outlets it can give you an in for calling

Page 13: Warm Calling

Market CorrectlyMarket Correctly

You need to know how to market in order to get clients you want

You need to know how to market in order to get clients you want

Page 14: Warm Calling

Develop personalized marketing campaigns as a foot in the door for warm calling

This is done by learning all there is to know about your prospects

Develop personalized marketing campaigns as a foot in the door for warm calling

This is done by learning all there is to know about your prospects

Page 15: Warm Calling

Now Call!Now Call!

Once you have done most of these strategies and have laid the foreground for a phone conversation you may now proceed to warm call!

Once you have done most of these strategies and have laid the foreground for a phone conversation you may now proceed to warm call!