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This is the Second Edition (Nov 2012) of We Are Social's exploration of Social, Digital and Mobile in Bangladesh. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
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we are social
BANGLADESH SOCIAL, DIGITAL AND MOBILE IN
NOVEMBER 2012
FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
@WEARESOCIALSG
+65 9146 5356
WEARESOCIAL.SG
3
161,084,000
29,415,693
3,282,600
101,574,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
BANGLADESH OCT2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
28%
18%
63%
72%
2%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: BUSINESS MONITOR INTERNATIONAL (Q4 2012) 3
161,084,000 CURRENT POPULATION OF BANGLADESH:
SOURCE: THE US CENSUS BUREAU (OCT 2012) 4
BANGLADESH HAS THE EIGHTH LARGEST POPULATION IN THE WORLD
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 5
(! )!
2,500,000 PEOPLE IN 2013
BANGLADESHS POPULATIONWILL GROW BY MORE THAN
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 6
12.5 SECONDS THATS ONE CHILD BORN EVERY
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 7
60%OF BANGLADESHS POPULATION
IS UNDER THE AGE OF 30
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 8
24
MEDIAN AGE OFBANGLADESHS POPULATION:
SOURCE: THE US CENSUS BUREAU (NOV 2012) 9
34%OF BANGLADESHS POPULATION
IS BELOW THE AGE OF 15
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 10
72%OF BANGLADESHS POPULATION
LIVES IN RURAL AREAS
SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012); AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 11
US$2
THE AVERAGE DAILY INCOME IN BANGLADESH IS BARELY
SOURCE: WORLD BANK (ACCESSED NOV 2012) 12
56%
ADULT LITERACY RATE IN BANGLADESH:
SOURCE: UNESCO, AS CITED IN INFOASAID (MAY 2012) 13
20%OF BANGLADESHS POPULATION HAS
NO ACCESS TO ANY MEDIA WHATSOEVER
SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID (MAY 2012) 14
32,000,000 PEOPLE IN BANGLADESH HAVE NO ACCESS TO MEDIA MORE
THAN THE POPULATION OF MALAYSIA
SOURCES: BASED ON NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID (MAY 2012), AND DATA FROM THE US CENSUS BUREAU (NOV 2012) 15
(! )!
29,415,693NUMBER OF INTERNET USERS IN BANGLADESH
SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 16
18%
INTERNET PENETRATIONIN BANGLADESH:
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESSED SEP 2012), AND THE US CENSUS BUREAU (NOV 2012) 17
IN CONTRAST: MEDIAACCESS IN BANGLADESH
SOURCES: BASED ON DATA FROM NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011; THE US CENSUS BUREAU (NOV 2012); AND THE BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 18
NO MEDIA ACCESS AT ALL
INTERNETUSERS
20% 18%
94%OF BANGLADESHS
INTERNET SUBSCRIPTIONS
MOBILE ACCOUNTS FOR
SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 19
5,000,000 PEOPLE USE THE INTERNETEACH DAY IN BANGLADESH
SOURCE: FINANCIAL TECH SPOTLIGHT (MAR 2012) 20
TIMES OF PEAK INTERNETUSAGE IN BANGLADESH:
SOURCE: G&R AD NETWORK, AS CITED IN THE DAILY STAR (JUL 2012) 21
MORNINGS MONDAYS
MON!
AVERAGE INTERNET CONNECTIONSPEED IN BANGLADESH:
1.2 MBPS
SOURCE: NETINDEX (ACCESSED NOV 2012) 22
10 TIMESSLOWER THAN THE GLOBAL AVERAGE
ON AVERAGE, BANGLADESHS INTERNET CONNECTIONS ARE
SOURCE: NET INDEX (SEP 2012) 23
900 CYBERCAFS IN BANGLADESH
ESTIMATES SUGGEST THERE ARE AROUND
SOURCE: THE FINANCIAL EXPRESS (FEB 2012) 24
IN PERSPECTIVE: THE COST OFINTERNET ACCESS IN BANGLADESH
SOURCE: BASED ON DATA FROM THE CIA, AS CITED IN TEENTECHUSE (2012) 25
1 HOUR IN A CYBERCAF
AVERAGE DAILY INCOME
$1.40 $2.00
4 WEBSITES EACH DAY
BANGLADESHI NETIZENSVISIT AN AVERAGE OF
SOURCE: G&R AD NETWORK, AS CITED IN THE DAILY STAR (JUL 2012) 26
10,000 PEOPLE REGULARLY VISIT ONLINE RETAIL STORES IN BANGLADESH
SOURCE: FINANCIAL TECH SPOTLIGHT (MAR 2012) 27
0.006%OF BANGLADESHS POPULATION REGULARLY
VISITS ONLINE RETAIL STORES
SOURCE: BASED ON DATA FROM FINANCIAL TECH SPOTLIGHT (MAR 2012) 28
MOST POPULAR SOCIAL MEDIA IN BANGLADESH:
SOURCE: REZWANUL BLOGSPOT (2012) 29
FACEBOOK BLOGS
3,282,600 SOCIAL MEDIA USERS IN BANGLADESH:
SOURCE: FACEBOOK AD PLANNER (NOV 2012) 30
2%
SOCIAL MEDIA PENETRATIONIN BANGLADESH IS JUST
SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012), AND THE US CENSUS BUREAU (NOV 2012) 31
34%
FACEBOOK GROWTH INBANGLADESH OVER THE PAST SIX MONTHS:
SOURCE: SOCIALBAKERS (NOV 2012) 32
NEW FACEBOOK USERS INBANGLADESH IN THE PAST SIX MONTHS:
871,420
SOURCE: SOCIALBAKERS (NOV 2012) 33
FACEBOOK ADDS 1 NEW USER INBANGLADESH EVERY 20 SECONDS
SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 34
(! )!
SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012) 35
FACEBOOK IN BANGLADESH OCT2012
MALE:78%
FEMALE:22%
18-24:49%
13-17:13%
25-34:29%
35-44:6%
45-54:2%
55-64: 1%
65+: 1%
200,000 BLOGGERS IN BANGLADESH
THERE ARE AN ESTIMATED
SOURCE: ANIR CHOWDHURY, POLICY ADVISOR OF THE UNDP-SUPPORTED ACCESS TO INFORMATION PROGRAM (2011) 36
70,000
MEMBERS OF BANGLADESHS ' + (SOMEWHEREIN) BLOGGING PLATFORM:
SOURCE: INFORMATIONBANGLADESH.COM (FEB 2012) 37
17% OF BANGLADESHS MOBILE INTERNET USERS ACCESS
SOCIAL NETWORKING SITES ON THEIR PHONES
SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012)
38
101,574,000 MOBILE PHONE SUBSCRIPTIONS IN BANGLADESH:
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) 39
63%MOBILE PENETRATION IN BANGLADESH:
SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012), AND THE US CENSUS BUREAU (NOV 2012) 40
50,000 NEW MOBILE SUBSCRIPTIONS EVERY DAY
IN THE FIRST SIX MONTHS OF 2012
BANGLADESH ADDED MORE THAN
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) 41
THATS ONE NEW MOBILE SUBSCRIPTION EVERY 2 SECONDS
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) 42
(! )!
US$ 13.50
MOBILE HANDSETS ARE AVAILABLE IN BANGLADESH FOR AS LITTLE AS
SOURCE: THE DAILY STAR (MAY 2012) 43
33%OF BANGLADESHS MOBILE USERSHAVE MORE THAN ONE HANDSET
SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 44
NUMBER OF SIM CARDS USED BY BANGLADESHS MOBILE SUBSCRIBERS
SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 45
1 SIM CARD 3+ SIM CARDS
81% 4%2 SIM CARDS
15%
5%OF BANGLADESHI MOBILE USERS SHARE A PHONE
SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 46
27,786,046 MOBILE INTERNET USERS IN BANGLADESH:
SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 47
17%
MOBILE INTERNETPENETRATION IN BANGLADESH:
SOURCES: BASED ON DATA FROM THE BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012), AND THE US CENSUS BUREAU (NOV 2012) 48
HOWEVER, AWARENESS OF MOBILE INTERNET REMAINS RELATIVELY LOW IN BANGLADESH
SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 49
AMONGST URBAN SUBSCRIBERS
AMONGST RURAL SUBSCRIBERS
58% 39%
3G NETWORKIN OCTOBER 2012
BANGLADESH LAUNCHED ITS FIRST
SOURCE: CELLULAR-NEWS.COM (OCT 2012) 50
0.2%OF BANGLADESHS POPULATION
3G NETWORKS ARE CURRENTLY AVAILABLE TO LESS THAN
SOURCE: BASED ON DATA CITED IN THE FINANCIAL EXPRESS (JUL 2012) 51
1 IN 3 BANGLADESHI MOBILE SUBSCRIBERS
SENT JUST 1 SMS PER MONTH IN 2011
52 SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012)
THATS 400 TIMES FEWER THANTHE FILIPINO AVERAGE, MAINLY
BECAUSE BENGALI CHARACTERS ARE NOT SUPPORTED ON MOST HANDSETS
SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012) 53
(! )!
DEVICES RADIO LISTENERS USE TO ACCESS RADIO PROGRAMMING IN BANGLADESH
SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012) 54
MOBILE PHONE RADIO SET
73% 34%
87380193619373927309398723029287761615392623
833923972653543426282398838267251626303
4001917827628292735241272544272920329272928
3623872398787234587623459876234509878788
76238762348723476234908345092340982387623762
367453486276353487634589456098459873458
745098394857298264359873645623458724387560
3498098239408572038974589762349587623405
8972345085698734569872345876384765234762345
9874589735496839586908734509873245762347
8678635473465987340598234786765547643893892
090923409823498234984908034998324090294
3850956703495872387230934958732452134897324
5974560982837623492347623497238476234987
23487237828723797249736974269823497623409845
089734587623586230972459087623497623478
61249861240972349861234986123498763497862349
8623947623948613497862394862394786200976
09239762364523476588874783476438748763487639
8729812398243783924798741848627635348763
458945609845987345874509839485729826435987
3645623458724387560349809823940857203897
4589762349587623405897234508569873456987234
5876384765234762345987458973549683958690
8734509873245762347867863547346598734059823
478676554764389389209092340982349823498
490803499832409029438509567034958723872309
34958732452134897324597456098283762897458
9762349587623405897234508569873456987234587
6384765234762345987458973549683958690873
4509873245762347867863547346598734059823478
676554764389389209092340982349823498490
803499832409029438509567034958723872309349
58732452134897324597456098283762349234768
73245213489732459745609828376289745897623495
876234058972345085698734569872345876384
7652347623459874589735496839586908734509873
2457623478678635473465987340598234786765
547643893892090923409823498234984908034998
3240902943850956703495872387230934958732
8678635473465987340598234786765547643893892
090923409823498234984908034998324090294
73 73
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