Important PowerPoint 2007 changes
New Digital Strategies To Increase Audience Reach &
Loyalty
April 24, 2013
The Leading Content Production Platform 2012 Skyword Inc,
Confidential. All rights reserved.
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production Platform
1
Todays PresentersMark JurkowitzAssociate Director, PEW Research
CenterJulia WallaceMarket Vice President, Cox Media Group Ohio
Your ModeratorMichele AzanDirector Media Industry, Skyword
2
#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production Platform
2
Agenda3
Key trends in the media industryDisruptive forces shifting
consumer behaviorChallenges to increasing audience
acquisitionRedefining business models & partnershipsInnovating
new revenue streams#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production Platform3Current state of key trends with
evolving digital landscape
Look at the disruptive forces causing shifts in Consumer Info
Discovery (and the impact on media consumption)
Challenges Reaching & Engaging Audiences
Cox Media Group Redefining business models and partnerships in
the media industry
Cox Media Group Innovating to drive new sources of revenue
Q & A
Who is Skyword
Accelerate your digital transformation with Skyword
We make it easy to create original, digital content to reach and
engage new audiences #SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production PlatformSkyword makes it easy for companies to
create the depth and breadth of original content at scale thats
optimized for search and the social web.4
5Mark Jurkowitz
Associate Director
The Survival of the Newspaper Industry:Facts and insights from
Pew Research Center
#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production Platform
5
Key Trends Within Evolving Media LandscapeCause for AlarmIn
2012, dailies lost 16 print ad dollars for every digital ad dollar
gainedDigital ad revenue grew by only about 3% in 2012New Orleans
& the three-day-a-week phenomenon
6#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production Platform
The Disruptive Forces In Media 7#SkyContent
Cause for HopeAbout 450 dailies now going the digital pay
routeNew revenue streams, including the digital agencyWarren
Buffet: The oracle of Omahas big bet on the industry
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production Platform
Challenges Facing Print MediaImpact of the Digital Disruption23%
of adults read a print daily yesterdayNumber of people getting news
on social networking sites jumped up from 9% to 19% in 2 years 55%
of NY Times readers use mostly online version
8#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production Platform
Newspapers Diving into DigitalSanta Rosa Press Democrat:
Projecting 60% growth of digital agencyThe Columbia Daily Herald:
Going from 1% to 15% digital revenueDeseret News: Growing digital
revenue at 44% a year
9#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production Platform
How To Launch The Digital TransformationWin the internal culture
warsDevelop philosophy of risk takingMaintain editorial quality
10#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production Platform11
Julia Wallace
Market Vice President
New Business ModelsNew PartnershipsNew Revenue
Streams#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production Platform
11
The Power of Legacy BrandsReaching 93% of the market every
weekFour daily newspapersThe #1 CBS affiliate in the countryThe #1
radio station and only radio news stationsTop local news
websites
12#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production Platform
Innovating For New Revenue SourcesDigital is now our 4th
platformFocused on the customerChanging the culture and
expectationsPartnering with and learning from others Out-sourcing
and consolidating non-sales and content functions
13#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production Platform
How Media Companies Monetize Into DigitalFor advertisers, we
sell audiencesFor advertisers, we sell solutionsFor other
companies, we sell our servicesFor readers, we are beginning to
sell digital subscriptions
14#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production Platform
Key Takeaways15
Streamline operations
Create new cultureCreate New Revenue StreamsIncrease
Loyalty#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production PlatformFor More InformationContact our guest
[email protected] [email protected] a
Skyword demonstrationEmail us at [email protected] up to
date on news from Skyword!Blog at
http://www.skyword.com/blog/Facebook at
http://www.facebook.com/skywordTwitter @skywordLinkedIn Groups Look
for Skyword
16#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading
Content Production Platform
