Embed Size (px)
Citation preview
WELCOME TO FRIENDS ARENA AND WORLD OF LAGARDÈRE
A new partnership with heart.
Arena Management Sweden AB, a company within Lagardère Unlimited
Friends Arena I SE-169 79 Solna, Sweden
Phone: + 46 (0)8 502 535 00 I Mail: [email protected] I www.friendsarena.se
BE A PART OF LAGARDÈRE UNLIMITED AND FRIENDS FAMILY AND JOIN US IN THIS PURSUIT OF EXCELLENCE.
STADIUM & ARENA
ACADEMIES
MEDIA
MARKETING
TALENTSOVER
200ATHLETES
OVER
70EUROPEAN FOOTBALL
CLUBS
OVER
50VENUES
(CONSULTING & OPERATIONS)
2ACADEMIES
EVENTS
OVER
1200EVENT DAYS
OVER
50LEAGUES &
FEDERATIONS
OVER
10 000HOURS
OF CONTENT DISTRIBUTION
FRIENDS ARENA HAS BEEN PART OF SEVERAL HISTORICAL MOMENTS
Zlatan’s unforgettable overhead kick which was witnessed by more than 49,000 spectators in the arena
Swedish House Mafia‘s only 3 concerts in Sweden were watched by more than 100,000 fans live in the arena
UEFA Women’s Euro final in 2013 with record crowds of 41,301 fans in the arena
A crowd of 167,000 rocked the 3 live Bruce Springsteen’s concerts in the arena
... just to name a few
LAGARDÈRE UNLIMITED PROUDLY WELCOMES FRIENDS ARENA TO ITS FAMILY
STADIUM & ARENA
ACADEMIES
MEDIA
MARKETING
TALENTSOVER
200ATHLETES
OVER
70EUROPEAN FOOTBALL
CLUBS
OVER
50VENUES
(CONSULTING & OPERATIONS)
2ACADEMIES
EVENTS
OVER
1200EVENT DAYS
OVER
50LEAGUES &
FEDERATIONS
OVER
10 000HOURS
OF CONTENT DISTRIBUTION
FRIENDS ARENA HAS BEEN PART OF SEVERAL HISTORICAL MOMENTS
Zlatan’s unforgettable overhead kick which was witnessed by more than 49,000 spectators in the arena
Swedish House Mafia‘s only 3 concerts in Sweden were watched by more than 100,000 fans live in the arena
UEFA Women’s Euro final in 2013 with record crowds of 41,301 fans in the arena
A crowd of 167,000 rocked the 3 live Bruce Springsteen’s concerts in the arena
... just to name a few
LAGARDÈRE UNLIMITED PROUDLY WELCOMES FRIENDS ARENA TO ITS FAMILY
THE NEWAND IMPROVED FRIENDS ARENAEXPERIENCE Flexible ticketing concept allowing customers to choose the events
they want to see and the number of tickets per event they want avail
World class arena hospitality by Operakällaren under the supervision of chef Catanecci
Better and easier access to the arena with several new entrances for our VIP customers
Refurbishment of the entire VIP areas with very upscale interior design
Cooking stations for and within the VIP areas
THE NEWAND IMPROVED FRIENDS ARENAEXPERIENCE Flexible ticketing concept allowing customers to choose the events
they want to see and the number of tickets per event they want avail
World class arena hospitality by Operakällaren under the supervision of chef Catanecci
Better and easier access to the arena with several new entrances for our VIP customers
Refurbishment of the entire VIP areas with very upscale interior design
Cooking stations for and within the VIP areas
NEW HOSPITALITY CONCEPT
At Friends arena, we now have Sweden’s favorite chef on board to ensure premium quality and excellent service
Stefano Catenacci is the Chef des Cuisines at Operakällaren and also responsible for all catering services to the Banquets and dinners at the Royal Castle
Operakällaren will prepare culinary delights fusing national and international flavors with quality matching best stadia and arena’s across wwthe world
NEW HOSPITALITY CONCEPT
At Friends arena, we now have Sweden’s favorite chef on board to ensure premium quality and excellent service
Stefano Catenacci is the Chef des Cuisines at Operakällaren and also responsible for all catering services to the Banquets and dinners at the Royal Castle
Operakällaren will prepare culinary delights fusing national and international flavors with quality matching best stadia and arena’s across wwthe world
NEW VIP TICKETING CONCEPT
Simple and very dynamic ticket booking system based on the business rules and processes customized for every VIP customer
Manage company tickets from Outlook inbox or our stand-alone web interface
Simple and secure ticket download system with option for ticket forwarding, ticket re-allotment and several other features
SOCIAL ARENA EXPERIENCE
The arena with its world class Cisco stadium vision solution gives opportunities to businesses to connect with over 30,000 visitors accessing the arena´s open WIFI network
There are more than 700 LCD screens in the arena with possiblities to customize the message in every single TV with the click of a button
NEW VIP TICKETING CONCEPT
Simple and very dynamic ticket booking system based on the business rules and processes customized for every VIP customer
Manage company tickets from Outlook inbox or our stand-alone web interface
Simple and secure ticket download system with option for ticket forwarding, ticket re-allotment and several other features
SOCIAL ARENA EXPERIENCE
The arena with its world class Cisco stadium vision solution gives opportunities to businesses to connect with over 30,000 visitors accessing the arena´s open WIFI network
There are more than 700 LCD screens in the arena with possiblities to customize the message in every single TV with the click of a button
VIP ACCESS: LAYING THE RED CARPET FOR THE CUSTOMERS
Parking garage with allocated VIP slots and direct accessibility from street level to Skybox level
3 VIP entrances for priority entry to the lounges for our VIP customers
Private entrance for suite holders, premium guests and VIPs with elevators and escalators
ARENASTADEN– THE GROWING CITY DISTRICT ONLY 7 MINUTES FROM CITY
Part of Sweden‘s most business friendly city Solna with over 8,500 businesses
Home of Mall of Scandinavia, which is opening in October 2015
30 minutes from Arlanda Airport and 15 minutes from Bromma Airport
Headquarters or major offices such as Vattenfall, SEB, Telia, Siemens, BMW, Nike and Adidas
Around 10,000 parking spaces in and around Arenastaden
VIP ACCESS: LAYING THE RED CARPET FOR THE CUSTOMERS
Parking garage with allocated VIP slots and direct accessibility from street level to Skybox level
3 VIP entrances for priority entry to the lounges for our VIP customers
Private entrance for suite holders, premium guests and VIPs with elevators and escalators
ARENASTADEN– THE GROWING CITY DISTRICT ONLY 7 MINUTES FROM CITY
Part of Sweden‘s most business friendly city Solna with over 8,500 businesses
Home of Mall of Scandinavia, which is opening in October 2015
30 minutes from Arlanda Airport and 15 minutes from Bromma Airport
Headquarters or major offices such as Vattenfall, SEB, Telia, Siemens, BMW, Nike and Adidas
Around 10,000 parking spaces in and around Arenastaden
THE PLACE TO BEFOR BUSINESS AND ENTERTAINMENTFOOTBALL
The Swedish National Arena: Home of the Swedish national team AIK Fotboll
CONCERTS AC/DC One Direction KISS
MOTOR SHOWS Tegera Stockholm FIM Speedway Grand Prix Monster Jam
FAMILY EVENTS Sweden International Horse Show
... and many others
HOME OF THE SWEDISH NATIONAL TEAM
Partnership with Swedish Football association to host the men’s Swedish national team games at the arena
Nationally and internationally televised games
Top international teams have already played at the Friends Arena such as England, Argentina and Portugal
2015 UEFA EURO Qualfiers confirmed the matches between Sweden and Iran, Montenegro, Austria and MoldovaFRIENDS
ARENA– SOMETHING
FOR EVERYONE
THE PLACE TO BEFOR BUSINESS AND ENTERTAINMENTFOOTBALL
The Swedish National Arena: Home of the Swedish national team AIK Fotboll
CONCERTS AC/DC One Direction KISS
MOTOR SHOWS Tegera Stockholm FIM Speedway Grand Prix Monster Jam
FAMILY EVENTS Sweden International Horse Show
... and many others
HOME OF THE SWEDISH NATIONAL TEAM
Partnership with Swedish Football association to host the men’s Swedish national team games at the arena
Nationally and internationally televised games
Top international teams have already played at the Friends Arena such as England, Argentina and Portugal
2015 UEFA EURO Qualfiers confirmed the matches between Sweden and Iran, Montenegro, Austria and MoldovaFRIENDS
ARENA– SOMETHING
FOR EVERYONE
THE HOME OF AIKHISTORY & SUCCESSES
Club was founded in 1891
11 times Swedish league champions
8 times winners of the Swedish cup
Winner of the Swedish Super cup
21 seasons in the biggest European cup competitions
Holds the record for being the Swedish club with most seasons (87) in the top flight
A PLATFORM FOR UPCOMING AND BIGGEST NAMES IN ENTERTAINMENT
Notable performances include: Pearl Jam, One direction, AC/DC, Roxette, Elton John, Swedish House Mafia and several others
THE HOME OF AIKHISTORY & SUCCESSES
Club was founded in 1891
11 times Swedish league champions
8 times winners of the Swedish cup
Winner of the Swedish Super cup
21 seasons in the biggest European cup competitions
Holds the record for being the Swedish club with most seasons (87) in the top flight
A PLATFORM FOR UPCOMING AND BIGGEST NAMES IN ENTERTAINMENT
Notable performances include: Pearl Jam, One direction, AC/DC, Roxette, Elton John, Swedish House Mafia and several others
LAGARDÈRE GLOBAL NETWORK– AN OPPORTUNITY TO ACCESS EVENTS ACROSS THE WORLDACCESS TO OTHER EVENTS ACROSS SCANDINAVIA
Nordea masters
Stockholm Open
Vattenfall Triathalon
FRIENDS ARENA– WE BEAR OUR NAME WITH PRIDE
Naming rights of the arena belong to Friends – Swedish anti bullying organisation, which provides training and support for staff at schools, pre-schools and sports associations around Sweden to stop bullying
Arena is committed to raise awareness about this issue and to spread the vision of Friend’s organisation of creating a socially sustainable society in which children grow up in safety and equality
ACCESS TO OTHER EVENTS ACROSS EUROPE
Bundesliga / Serie A matches
UEFA Champions League
FIFA Qualifiers
French Open
LAGARDÈRE GLOBAL NETWORK– AN OPPORTUNITY TO ACCESS EVENTS ACROSS THE WORLDACCESS TO OTHER EVENTS ACROSS SCANDINAVIA
Nordea masters
Stockholm Open
Vattenfall Triathalon
FRIENDS ARENA– WE BEAR OUR NAME WITH PRIDE
Naming rights of the arena belong to Friends – Swedish anti bullying organisation, which provides training and support for staff at schools, pre-schools and sports associations around Sweden to stop bullying
Arena is committed to raise awareness about this issue and to spread the vision of Friend’s organisation of creating a socially sustainable society in which children grow up in safety and equality
ACCESS TO OTHER EVENTS ACROSS EUROPE
Bundesliga / Serie A matches
UEFA Champions League
FIFA Qualifiers
French Open
INTRODUCTION TO FRIENDS ARENA‘S BUSINESS CLUB
Friends Arena Business Club, our premium business club strives to provide our esteemed members with highest level of entertainment, service and access to the most exclusive events
The business club members enjoy both the best seats and the best sights of the arena at events as well as additional amenities to further enhance their and their guests experience
OUR NETWORKING PLATFORM WILL ENSURE HIGH BUSINESS VALUES FOR OUR VIP CUSTOMERSBUSINESS NETWORKING
The business club is an ideal place to close new deals, meet new business partners, expand existing relationships and reward employees
EXCLUSIVE ACCESS Designated parking, exclusive entrances, access to various restaurants, bars and areas for VIP only
PRIORITY Priority ticketing, exclusive invitations to networking events, personal service and use of the arena facilities on non-event days as well as use of exclusive offers from our VIP partners such as Sturebadet and Arlanda VIP services
EXPOSURE Opportunity for business partners to showcase their brands using unique advertising possibilities within and around the arena
INTRODUCTION TO FRIENDS ARENA‘S BUSINESS CLUB
Friends Arena Business Club, our premium business club strives to provide our esteemed members with highest level of entertainment, service and access to the most exclusive events
The business club members enjoy both the best seats and the best sights of the arena at events as well as additional amenities to further enhance their and their guests experience
OUR NETWORKING PLATFORM WILL ENSURE HIGH BUSINESS VALUES FOR OUR VIP CUSTOMERSBUSINESS NETWORKING
The business club is an ideal place to close new deals, meet new business partners, expand existing relationships and reward employees
EXCLUSIVE ACCESS Designated parking, exclusive entrances, access to various restaurants, bars and areas for VIP only
PRIORITY Priority ticketing, exclusive invitations to networking events, personal service and use of the arena facilities on non-event days as well as use of exclusive offers from our VIP partners such as Sturebadet and Arlanda VIP services
EXPOSURE Opportunity for business partners to showcase their brands using unique advertising possibilities within and around the arena
SKYBOX: YOUR OWN CORPORATE SUITE IN THE MOST EXCLUSIVE AREA
THE SKYBOXES OF THE FRIENDS ARENA OFFERS THE MOST PRIVATE AND UPSCALE HOSPITALITY IN THE ARENA. OUR SKYBOX PARTNERS ENJOY EVERY EXCLUSIVE AMENITY AVAILABLE
Opportunity to design and furnish the box according to company needs
Opportunity to pre-order food and drink even during non event days using exclusive food ordering platform for our skybox customers
Welcome drink and table snacks in Sky Lounge areas
Private entrance via the Hotel lobby or directly from the VIP-garage
Most comfortable seats on the balcony
Access to every other VIP area in the arena
SKYBOX: PACKAGE AND BENEFITSTHE PACKAGE
Skybox with 10, 12, or 16 seats
Own the box for 365 days a year – personal access card to the Friends Arena for flexible box use whenever you want
Tailor made package with the option to choose from 6 different food & 3 different beverage offsers
1 VIP-parking space per 4 seats
YOUR EXPOSURE Welcome branding at relevant entry area
Business card boards at relevant entry area
Display your company logo on permanent skybox panel above the balcony, presented in one look & feel with all partners
LED real time minutes on the upper tier panel as a joint representation of all partners on event days
DIGITAL Logo/partner presentation on all LCD screens inside the Skybox level
Your advertising spot on LCD screens inside the Sky-box area on event days
Possibility to use stadium vision for your communication goals – 5 minutes in total in all areas of the arena at event days
SKYBOX: YOUR OWN CORPORATE SUITE IN THE MOST EXCLUSIVE AREA
THE SKYBOXES OF THE FRIENDS ARENA OFFERS THE MOST PRIVATE AND UPSCALE HOSPITALITY IN THE ARENA. OUR SKYBOX PARTNERS ENJOY EVERY EXCLUSIVE AMENITY AVAILABLE
Opportunity to design and furnish the box according to company needs
Opportunity to pre-order food and drink even during non event days using exclusive food ordering platform for our skybox customers
Welcome drink and table snacks in Sky Lounge areas
Private entrance via the Hotel lobby or directly from the VIP-garage
Most comfortable seats on the balcony
Access to every other VIP area in the arena
SKYBOX: PACKAGE AND BENEFITSTHE PACKAGE
Skybox with 10, 12, or 16 seats
Own the box for 365 days a year – personal access card to the Friends Arena for flexible box use whenever you want
Tailor made package with the option to choose from 6 different food & 3 different beverage offsers
1 VIP-parking space per 4 seats
YOUR EXPOSURE Welcome branding at relevant entry area
Business card boards at relevant entry area
Display your company logo on permanent skybox panel above the balcony, presented in one look & feel with all partners
LED real time minutes on the upper tier panel as a joint representation of all partners on event days
DIGITAL Logo/partner presentation on all LCD screens inside the Skybox level
Your advertising spot on LCD screens inside the Sky-box area on event days
Possibility to use stadium vision for your communication goals – 5 minutes in total in all areas of the arena at event days
PITCH VIEW FROM THE SKYBOX
PITCH VIEW FROM THE SKYBOX
WEST LOUNGE: NETWORKING AND EXCLUSIVITY ON A HIGH LEVEL
WEST LOUNGE SEATS ARE MOST EXCLUSIVE BUSINESS SEATS IN THE ARE-NA FEATURING UPSCALE DÉCOR AND AN INTIMATE ATMOSPHERE LOCATED IN WEST STAND AND OFFERS THE BEST VIEWS OF THE ARENA EVENTS. WEST LOUNGE SEAT OWNERS HAVE ACCESS TO
Open Kitchen service provided by Operakällaren with high class restaurant experience and in relaxed atmosphere
Excellent pitch view through the big glass front and access to the terrace
Possibility to purchase additional high quality beverages from the beverage menu (eg. Champagne, Long drinks)
Entry allowed 2 hours prior to the event and until 1 hour after the event
Flexible use of your package: If you don’t use your package on a public event you can convert them into a business event (B2B)
WEST LOUNGE: PACKAGE AND BENEFITSTHE PACKAGE
Minimum of 24 VIP tickets per year along with certain number of guaranteed tickets per event
Possibility to use all tickets to one event depending on the availability
All inclusive catering and drinks before and during the event
YOUR EXPOSURE Welcome brandings at relevant entry area
Business card board - well visible wall inside the entry area of the lounge
Sponsor boards / roll-ups with your logo presence at entry zone on 4th floor
Real time minutes within joint partner presentation on upper tier panel on day of event
DIGITAL Welcome branding on the LCD screens with all part-ners in the welcome area on the 4th floor
Logo/partner presentation on all LCD screens inside the West Lounge level
Your advertising spot inside West Lounge area at event days
WEST LOUNGE: NETWORKING AND EXCLUSIVITY ON A HIGH LEVEL
WEST LOUNGE SEATS ARE MOST EXCLUSIVE BUSINESS SEATS IN THE ARE-NA FEATURING UPSCALE DÉCOR AND AN INTIMATE ATMOSPHERE LOCATED IN WEST STAND AND OFFERS THE BEST VIEWS OF THE ARENA EVENTS. WEST LOUNGE SEAT OWNERS HAVE ACCESS TO
Open Kitchen service provided by Operakällaren with high class restaurant experience and in relaxed atmosphere
Excellent pitch view through the big glass front and access to the terrace
Possibility to purchase additional high quality beverages from the beverage menu (eg. Champagne, Long drinks)
Entry allowed 2 hours prior to the event and until 1 hour after the event
Flexible use of your package: If you don’t use your package on a public event you can convert them into a business event (B2B)
WEST LOUNGE: PACKAGE AND BENEFITSTHE PACKAGE
Minimum of 24 VIP tickets per year along with certain number of guaranteed tickets per event
Possibility to use all tickets to one event depending on the availability
All inclusive catering and drinks before and during the event
YOUR EXPOSURE Welcome brandings at relevant entry area
Business card board - well visible wall inside the entry area of the lounge
Sponsor boards / roll-ups with your logo presence at entry zone on 4th floor
Real time minutes within joint partner presentation on upper tier panel on day of event
DIGITAL Welcome branding on the LCD screens with all part-ners in the welcome area on the 4th floor
Logo/partner presentation on all LCD screens inside the West Lounge level
Your advertising spot inside West Lounge area at event days
PITCH VIEW FROM THE WEST LOUNGE
PITCH VIEW FROM THE WEST LOUNGE
EAST LOUNGE: PACKAGE AND BENEFITSTHE PACKAGE
Minimum of 24 VIP tickets per year with along with certain number of guaranteed tickets per event
Possibility to use all tickets to one event depending on the availability
All inclusive catering and drinks before and during the event provided by Operakällaren
YOUR EXPOSURE Welcome brandings at relevant entry area
Business card board at well visible wall inside the lounge area
Sponsor boards/roll-ups with your logo presence at entry zone on 4th floor
EAST LOUNGE: CLASSIC BUSINESS NETWORKING AREA
EAST LOUNGE SEATS FEATURE DESIGNED FURNITURE AND A VERY RELAXED ATMOSPHERE LOCATED IN EAST STAND. MEMBERS RECEIVE ALL INCLUSIVE GOURMET CUISINE AND GREAT COLLECTION OF WINES AND OTHER DRINKS. EAST LOUNGE SEAT OWNERS HAVE ACCESS TO
Quality buffet provided by Operakällaren with casual dining experience and very inter-active atmosphere
Possibility to purchase additional premium quality beverages from the beverage menu (e.g. Champagne, Longdrinks, Digestive)
Flexible use of your package: If you don’t use your package on a public event you can convert them in to a business event (B2B)
DIGITAL Logo/partner presentation on all LED screens inside east Lounge level
Your advertising spot at day of event inside east Lounge area
EAST LOUNGE: PACKAGE AND BENEFITSTHE PACKAGE
Minimum of 24 VIP tickets per year with along with certain number of guaranteed tickets per event
Possibility to use all tickets to one event depending on the availability
All inclusive catering and drinks before and during the event provided by Operakällaren
YOUR EXPOSURE Welcome brandings at relevant entry area
Business card board at well visible wall inside the lounge area
Sponsor boards/roll-ups with your logo presence at entry zone on 4th floor
EAST LOUNGE: CLASSIC BUSINESS NETWORKING AREA
EAST LOUNGE SEATS FEATURE DESIGNED FURNITURE AND A VERY RELAXED ATMOSPHERE LOCATED IN EAST STAND. MEMBERS RECEIVE ALL INCLUSIVE GOURMET CUISINE AND GREAT COLLECTION OF WINES AND OTHER DRINKS. EAST LOUNGE SEAT OWNERS HAVE ACCESS TO
Quality buffet provided by Operakällaren with casual dining experience and very inter-active atmosphere
Possibility to purchase additional premium quality beverages from the beverage menu (e.g. Champagne, Longdrinks, Digestive)
Flexible use of your package: If you don’t use your package on a public event you can convert them in to a business event (B2B)
DIGITAL Logo/partner presentation on all LED screens inside east Lounge level
Your advertising spot at day of event inside east Lounge area
PITCH VIEW FROM THE EAST LOUNGE
PITCH VIEW FROM THE EAST LOUNGE
WELCOME TO FRIENDS ARENA AND WORLD OF LAGARDÈRE
A new partnership with heart.
Arena Management Sweden AB, a company within Lagardère Unlimited
Friends Arena I SE-169 79 Solna, Sweden
Phone: + 46 (0)8 502 535 00 I Mail: [email protected] I www.friendsarena.se
BE A PART OF LAGARDÈRE UNLIMITED AND FRIENDS FAMILY AND JOIN US IN THIS PURSUIT OF EXCELLENCE.
![[Conférence AT Internet] Gouvernance et Virage Analytics - L’expérience de Lagardère Active](https://img.pdfslide.net/doc/110x75/546b9522af795996668b5a44/conference-at-internet-gouvernance-et-virage-analytics-lexperience-de-lagardere-active.jpg)
