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)fer 80% of Automobile Dealer, Specialty Retailer and Niche Manufacturer customers visit the company website before stepping into the retail establishment. What better place to meet prospects than at the microsite...where they can be informed, identified, invited to make a purchase.
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How to make Local and Niche Market lead generation fire on all cylinders
Takes Local/Niche ads to the next level
Hyperlocal: Auto Dealer Example – Marketing Costs Reduced 10%, Sales Up 25%
They target their marketing based on where the hits are coming from (Dealer Location
in RED)
MeBox Implemented
Niche Market Furniture Manufacturer – Marketing Costs Reduced 30%, Sales Up 50%
They target their marketing based on where the hits are coming from
MeBox Implemented
The MeBox Leverage Advantage• The value add Engagement ingredient for Local/Niche
Ads• Delivers video content and supports the natural
conversation/engagement process:• Interest • Curiosity • Aspiration • Movement (action)
Content Engagement Levels• Snack
> 2 Minutes
• Embrace> 8
Minutes • Entanglement
> 8 Minutes +
The Publisher Value Proposition
• The new Publisher Interactive Ad package proves its value every day it runs
• Offers advertiser postal and e-mail address re-target capability• Delivering on every campaign …Leads , leads and transactions• It’s the Publisher’s Guarantee --- you’ll get more leads and sales
Synergy on Steroids
• Introducing the Me!Box local video package • Bundled in with traditional print classified and larger ads• Create a better value proposition for the Local/Niche advertiser• Proven performance that self generates repeat business• Energize Ad Sales team with a totally new results proven offering• Differentiate and dominate Local/Niche lead generation business• Incremental $’s - that make a material contribution to Quarterly results
– Ad collateral can be sold for use on customer microsite for even more revenue!
How it works• Package added to rate card
– Part of cost justification – reduce TV spend 30-50% Increase in-paper/online (mobile) promotion spend Reallocate marketing spend for outside services to paper (brochures, etc.)
• Video and Linking done turn key– Option to use existing video – initial target those that already use video– Option to use video on microsite
• Brand/Co-Brand player for Value Good Will creation for local paper
MORE THAN JUST A VIDEO PLAYER
www.meboxmedia.com 406-221-3005
