Transcript
Page 1: What can happen when hyperlocal and niche goes interactive

How to make Local and Niche Market lead generation fire on all cylinders

Takes Local/Niche ads to the next level

Page 2: What can happen when hyperlocal and niche goes interactive

Hyperlocal: Auto Dealer Example – Marketing Costs Reduced 10%, Sales Up 25%

They target their marketing based on where the hits are coming from (Dealer Location

in RED)

MeBox Implemented

Page 3: What can happen when hyperlocal and niche goes interactive

Niche Market Furniture Manufacturer – Marketing Costs Reduced 30%, Sales Up 50%

They target their marketing based on where the hits are coming from

MeBox Implemented

Page 4: What can happen when hyperlocal and niche goes interactive

The MeBox Leverage Advantage• The value add Engagement ingredient for Local/Niche

Ads• Delivers video content and supports the natural

conversation/engagement process:• Interest • Curiosity • Aspiration • Movement (action)

Content Engagement Levels• Snack

> 2 Minutes

• Embrace> 8

Minutes • Entanglement

> 8 Minutes +

Page 5: What can happen when hyperlocal and niche goes interactive

The Publisher Value Proposition

• The new Publisher Interactive Ad package proves its value every day it runs

• Offers advertiser postal and e-mail address re-target capability• Delivering on every campaign …Leads , leads and transactions• It’s the Publisher’s Guarantee --- you’ll get more leads and sales

Page 6: What can happen when hyperlocal and niche goes interactive

Synergy on Steroids

• Introducing the Me!Box local video package • Bundled in with traditional print classified and larger ads• Create a better value proposition for the Local/Niche advertiser• Proven performance that self generates repeat business• Energize Ad Sales team with a totally new results proven offering• Differentiate and dominate Local/Niche lead generation business• Incremental $’s - that make a material contribution to Quarterly results

– Ad collateral can be sold for use on customer microsite for even more revenue!

Page 7: What can happen when hyperlocal and niche goes interactive

How it works• Package added to rate card

– Part of cost justification – reduce TV spend 30-50% Increase in-paper/online (mobile) promotion spend Reallocate marketing spend for outside services to paper (brochures, etc.)

• Video and Linking done turn key– Option to use existing video – initial target those that already use video– Option to use video on microsite

• Brand/Co-Brand player for Value Good Will creation for local paper

Page 8: What can happen when hyperlocal and niche goes interactive

MORE THAN JUST A VIDEO PLAYER

www.meboxmedia.com 406-221-3005