What is Growth Hacking?

First of all, what is a “startup”?

Why do we call it a “startup”?

Because it’s a company that is just starting out?

Because it develops “software”?

Because it has been invested in?

Startup = Growth

Why do we call it a “startup”?

Because it’s a company that is just starting out?

Because it develops “software”?

Because it has been invested in?

Startup = Growth

In order to define a company as a “startup”:

It needs to be addressing the problem(s) of a large client/customer base.

It needs to be solving that problem by using software and in a scalable manner.

Startup = Growth

Every company needs a website. Let’s say that our startup aims to solve this problem for them.

An Example in Review

You are developing unique solutions for your clients by setting up sales and

development teams.

Solution 1 Solution 2

Everyone who uses your product is able to create their own webpage and put it

online.

You are developing unique solutions for your clients by setting up sales and

development teams.

Solution 1 Solution 2

You are developing unique solutions for your clients by setting up sales and

development teams.

You are developing unique solutions for your clients by setting up sales and

development teams.

Solution 1 Solution 2

You are developing unique solutions for your clients by setting up sales and

development teams.

Satış ve geliştirme ekipleri kurarak müşterilere özel çözümler

geliştiriyorsunuz.

1. Çözüm 2. Çözüm

Geliştirdiğiniz ürünü kullanan herkes, kendi internet sitesini yaratıp, hayata

geçirebiliyor.

Large client base Large client base

A standard, unscalable solution A solution that is scalable with software

Internet startups target a (potentially) large market and approach it with technologically scalable

methods.

In order to approach a large market with technologically scalable methods, the problems that needs to be resolved as well as the ways with which

to resolve them differ greatly from standard practises.

Growth Hacking entails the development of innovative methods to discover the problems in the growth processes of internet startups

and creating solutions for them.

Find Out More!

Learn More By Reading“Introduction to Growth Hacking”

www.introductiontogrowthhacking.com