INTERACTIVE

INTER-ACTIVE=

ACTING AND RESPONDING TO EACH OTHER

INTERACTIVITY

BETWEEN

BRANDS AND HUMANS

IT’S REALLY IMPORTANT

TRADITIONAL COMMUNICATION IS NOT INTERACTIVE

A BRAND

DOES NOT EXIST UNLESS THERE IS A REACTION

LIKE A TREE THAT FALLS IN THE FOREST AND THERE’S NO ONE AROUND

CREATING NOISE OR VISIBILITY DOES NOT GIVE A BRAND MEANING

NOISE IS NOT BRANDING

IN OTHER WORDS...AWARENESS WITHOUT IMPACT IS MEANINGLESS

AND MORE PRECISELY

MARKETING WITHOUT MEANING IS USELESS

WHY ARE INTERACTIONS SO IMPORTANT?

NOT BEING INTERACTIVE WILL KILL YOUR BRAND

LETS DEFINE IMPACT

EMOTIONS

EMOTIONS THAT SPARK DEBATE

EMOTIONS THAT SPARK BEHAVIOUR

HUMANS CONNECTING WITH EACH OTHER

HUMANS CONNECTING WITH IDEAS

HUMANS ARE INTERACTIVE

HUMANS ARE EMOTIONAL

HUMANS ARE SOCIAL BECAUSE THEY ARE EMOTIONAL

HUMANS ARE NOT RATIONAL

INTERACTIVE IS WAY BIGGER THAN THE WEB

INTERACTIVE IS CRITICAL

IF NO EMOTION

IF NO BEHAVIOUR

COMMUNICATION FAILED

ADVERTISING FAILED

MARKETING FAILED

FAIL

NO EMOTION = NO IMPACT= NO ONE CARES

WITHOUT INTERACTION, YOUR BRAND DOESNT EXIST

OUCH

INTERACTIVE = ONLINE ADVERTISING?

NO

STANDARD BANNER ADVERTISING

THAT NO ONE LOOKS AT

AND NO ONE CLICKS

IS NOT INTERACTIVE

PRODUCTS ARE INTERACTIVE

SEARCH IS INTERACTIVE

BTW: OFFLINE CAN BE INTERACTIVE

TV CAN BE INTERACTIVE

NEWSLETTERS ARE A GREAT FORM OF DIRECT MARKETING

BUT VERY VERY VERY RARELY INTERACTIVE

LETTING YOUR BRAND CONNECT WITH HUMANS IS INTERACTIVE

WEBSITES CAN BE INTERACTIVE

BUT NOT NECESSARILY

ONLINE ADVERTISING

BY THE SAME RULES

AS TRADITIONAL ADVERTISING

IS DEFINITELY NOT INTERACTIVE

LETS NOT KID OURSELVES:

TARGETING EYEBALLS...

REACH, FREQUENCY AND VISIBILITY...

COMMUNICATION

WITHOUT IMPACT

IS BULLSHIT

WHERE DO YOU STAND?

VALUE CREATES EMOTION

EMOTION CREATES VALUE

INTERACTIONS CREATE MEANING

MEANING CREATES INTERACTION

AWARENESS IS NOT AN EMOTION

I DONT LIKE BEING INTERRUPTED

DO YOU?

INTERRUPTION SHOWS LACK OF RESPECT

YOU BETTER HAVE SOMETHING REALLY IMPORTANT TO SAY IF YOU’RE GOING TO INTERRUPT

INTERRUPTION MARKETING IS NOT A “NECESSARY EVIL”

WHILE WE’RE ON THE SUBJECT

INTERACTIVE ADVERTISING

IS REDUNDANT

WITHOUT THE INTERACTION, ADVERTISING IS NONSENSE

PRODUCTTHE MOST IMPORTANT “P” OF MARKETING

DONT JUST MAKE A WEBSITE AND SOME LAME BANNERS

EXTEND YOUR PRODUCT BENEFITS AND EXPERIENCE ONLINE

SHOW DON’T TELL

IF YOU CAN’T?

YOU HAVE BIG PROBLEMS

SOCIAL MEDIA IS ANOTHER OBVIOUS ONE

ALL MEDIA IS SOCIAL

FACE IT

MAYBE ADVERTISING ISNT THE RIGHT WORD ANYMORE

MAYBE ADVERTISING IS NOT RELEVANT ANYMORE

IF NO ONE CARES, YOU DONT NEED TO EXIST ANYMORE

AND YOU WONT BE ABLE TO BUY YOURSELF OUT OF THIS

NO PURPOSE

BRANDS WHO FAIL TO CONNECT ARE DEAD OR DYING

A WEBSITE THAT FAILS TO CREATE AN IMPACT IS DEAD

A CAMPAIGN THAT FAILS TO CREATE AN IMPACT IS DEAD

A PRODUCT THAT FAILS TO CREATE AN IMPACT IS DEAD

YOU MUST HAVE AN IMPACT

OR YOU WILL DIE

NOT BEING CARED FOR KILLS BRANDS

NOT CARING KILLS BRANDS

CARING IS AN EMOTION

AWARENESS IS NOT AN EMOTION

IF YOU WANT TO SAVE YOUR BRAND

STOP TALKING TO YOURSELF

STOP MAKING NOISE

REACH OUT AND BE HONEST ABOUT WHO YOU ARE

THE MORE EMOTION YOU CREATE THE BETTER

THE MORE BEHAVIOUR THE BETTER

BEHAVIOUR IS INTERACTION

FACILITATING INTERACTION IS YOUR RESPONSIBILITY

INTERACTION

MAKING HUMANS AND BRAND CONNECT

GO