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This Series is the Wheel of Business and it is designed as a refresher of the Business component of the Maverick Mentoring Business Coaching program for Business Owners to highlight important aspects of their Business that they need to consider for Growing a strong Business. The objective of the series is to give you specific concepts to help you apply the key principles. Of which the key ones will be highlighted within each class. By the end of each class you will have an internal shift in how you perceive your business in that you are able to mentally chunk your 'busyness' into categories. And externally, they should be able to identify those categories easily.
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Professional Development Part 2 of 6
Marketing and Sales
Wheel Of Business
Opera8ons Management
Marke8ng & Sales
Emo8onal Intelligence
Leadership
Strategic Thinking & Planning
Marke8ng & Sales
• Recognizing Market desires
• Identifying Marketing
opportunities
• Creating a strategic plan of
activity
Client Profile • Knowing your Ideal
Average Client • Understanding their
Challenges • Able to Show your
Ability to Solve it
Products & Packaging
• Make the ‘intangible – tangible’ • How are your compe8tors packaging their product? • How does your Market want to receive it? EG Manuals, Workbooks, Workshops?
Call To Ac8on
• Understand the power of the Call to Ac8on • Elicits a Response • Gets them to a small yes
• Is your Marke8ng Material establishing a Call to Ac8on • What is a desirable Call to Ac8on for your Market?
Be aware that you need to stop keeping yourself a secret Focus on ‘GeUng out There’ regularly
Don’t Market to ‘Get’ – Go to market to ‘Give
GeUng out there -‐ How are you doing this?
Networking
• Networking to Build Client Rela8onships… • Don’t go to ‘pick-‐up’ clients • Connect with people who are in your market and offer them something cool • Keep them plugged in with what you are doing
Strategic Alliances
Networking to Establish Strategic Alliances…
Don’t just focus on ‘client’s’ look for people who have access to your clients EG If your in the business coaching space, connect with Accountants, Book-‐keepers, Financial Planners etc
Website
• Building a Website with Opt-In forms… o A website should just be a pretty thing to look at o If the come and then go, then it’s not serving a
purpose o Make sure you have an Opt-In form so they can
leave their details in exchange for something valuable
Social Media
Engaging your Marketing with Social Media… o Look for ways to engage your market on Social Media o Using Linkedin’, YouTube, Facebook, Twitter o Blend posts with: Tips, Quotes and Discussions
Referral Partner
Being a Good Referral Partner (both ways)
o Be A Good Referrer – always be on the look out to connect people
o Build your ‘circle of friends’ so that you have good quality people to refer to
o Have good referral incentives to people that refer to you e.g. Value Adding material to the referrer and the client
WORKSHOPS !
• Holding Workshops and Serving your Marketing o Host a workshop to people you have made
connections with o Give them high quality material o Don’t go to sell, go to educate and serve. Trust that
the message will spread and clients will come.
Ques8ons and Answers
Questions, Comments or Clarification?
Contact Maverick Mentoring For Business
Email: [email protected] Phone: 61 3 9005 8275
