Embed Size (px)
DESCRIPTION
It's one thing to decide that you'll rigorously test product ideas, and it's entirely another matter to actually kill something that isn't clearly a dud. AppFolio faced this dilemma when deciding whether to launch a new product last year. Product Manager Ursula Shekefundeh takes us through the surprising--and hard--decisions her team made at the persevere/pivot/kill crossroads.
Citation preview
Ursula ShekufendehAppFolio, Inc.
@ursheku
Photo by Mark Ryan
if we create a standalone tenant screening solution for property
managers, we can generate additional revenue for AppFolio.
HYPOTHESIS
Yes20%
No80%
Qualified to Screen
if we build a tenant screening service that landlords can subscribe to, then
we can sell a service to the 80% of RentApp users, and quickly reach
profitability.
PIVOT
NEED
TRUST
42%
OPPORTUNITY COST
• Free up • Company• Practice• Comm. • APM
Google search
“When a strategy works, we tend to remember what was accomplished, not the possibilities that were painfully set aside.”
Richard P. Rumelt
20x
Insurance ServicesContact Center Services
WebsitesCredit Card Processing
Tenant Screening
Ursula ShekufendehAppFolio, Inc.
@ursheku
