Your Sales Process: When to Use Case StudiesFour Ways To Drive Impact with Proof Points

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Gain AttentionA powerful testimonial that contains measurable results can be the one thing that makes a prospect take notice.

If you’re having trouble attracting individual prospects, use a testimonial to get their attention.

When To Use Customer Testimonials

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Demonstrate ValueBuyers are skeptical; they want to know that you can do what you promise. An effective testimonial provides tangible evidence in the eyes of your buyer.

Telling them you can cut their processing costs by 25% is one thing. Hearing that same metric from three of your customers can motivate action to move the deal forward.

When To Use Customer Testimonials

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Show DifferentiationYour competitors are always part of any sales process. If your prospect is considering a major purchase, it’s highly likely that they’re evaluating other solutions.

A testimonial that demonstrates your differentiation is an effective way to show how your solution is more effective than the competition’s.

When To Use Customer Testimonials

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Mitigate RiskLater in the sales process, your buyer is looking to mitigate risk in the purchase. They want to feel comfortable about doing business with you.

Hearing clients who are similar to your buyer talk about their success can help lessen any hesitation they may have about becoming your partner.

When To Use Customer Testimonials

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Lead a Sales Team that

Breaks Records In our eBook you’ll learn:

• How to Drive Sales Messaging Success• How to Increase Your Average Deal Size• How Three Companies Created Lasting

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