Embed Size (px)
Citation preview
Why content strategymatters
alchemycontent.com
There is a storm raging in media
htt
p:/
/ww
w.f
lickr.
com
/photo
s/licosp
/1681329353
on their headOld ways have been turned
It’s difficultto keep up
Even the branded website is out of date
htt
p:/
/big
photo
1.b
logsp
ot.
com
/
So how the hell do youapproach it all?
htt
p:/
/big
photo
1.b
logsp
ot.
com
/
Get to grips with social media
We are allpublishers now
Media is no longera passive experience
htt
p:/
/ww
w.f
lickr.
com
/photo
s/le
xre
x/5
9956502
Don’t think…
Audience
Viewers
Listeners
Readers
Think…
Community
Fans
Users
Network
htt
p:/
/flickr.
com
/photo
s/ham
edm
aso
um
i/1835907062
Talk with people not at them
People want to engage
People want to engage
with each other
People want to engage
with each other
with you
People want to engage
with each other
with you
with each otheraboutyou
Ignoring this is not an option for brands
http://flickr.com/photos/blakeimeson/2743011812
“It is not the strongest of the species that survive…
…but the ones most responsive to change”Charles Darwin
http://www.flickr.com/photos/lecates/462153264
=
So define yourstrategy
Get to grips with social media
Commit to working with it
Jim wants to promote his brand online
He doesn’t have time to get into
social media
The work experience girl manages his Facebook
He’s stuck some videos on YouTube
http://flickr.com/photos/thms/411770953/
He doesn’t see much response
This is another
damn fad…
htt
p:/
/big
photo
1.b
logsp
ot.
com
/
So spends his budget on costly traditional marketing
Jim did not commit to the medium!
Your digital profile =
Primary point of contact with consumers worldwide
Invest resources
Accordingly
83% watch video
78% read blogs
57% use social networks
48% listen to podcasts
39% use RSS feeds
Digital Media Stats:Source: Universal McCann April 2008
6/10 top internet
sites are social(In 2005 it was 0/10)
UK social network
Use to treble from
9.6m to 27m by 2012
Digital Media Stats:Source: Datamonitor 2008
Retain your brand’s professionalvalues…
…whereamateursdominate
http://flickr.com/photos/joeshlabotnik/305410323/
Get to grips with social media
Commit to working with it
Stand out from the crowd
Yourcontent
needs to be better than
hers
Add value
Encourageconversationand sharing
Update regularly
Be ready to act fast
This thing is always on
htt
p:/
/flickr.
com
/photo
s/dom
inic
spic
s/2283374387
Remain authentichonest and transparent
http://flickr.com/photos/ysgellery/3103708893
Be prepared formore disruption
by being involved now
Livecasting
http://flickr.com/photos/jamescridland/612782641
Livecasting
Have the best access
http://flickr.com/photos/jamescridland/612782641
Geopositioning
http://flickr.com/photos/schoschie/3199803970
Geopositioning
Ensure they will always find you
Mass collaboration
Mass collaboration
Harness the passion of your fans
Monitor everything. And react
htt
p:/
/flickr.
com
/photo
s/ysg
ellery
/3103708893
Get to grips with social media
Commit to working with it
Stand out from the crowd
Get to grips with social media
Beyond marketingbroadcastingown website
Feeds Widgets Mash-ups Mobile
Commit to working with it
Don’t leave this to amateurs
Stand out from the crowd
Professionally handled content, strategy
and execution
Visit us: alchemycontent.com
Call us: +44 20 8996 4832
Alchemy Content Ltd
Gable House
18-24 Turnham Green Terrace
London
W4 1QP
Follow us on Twitter! @alchemycontent
Thank you.
Email us:
