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LANGUAGE IS AN ART FOR GROWTH
#TFWORKSHOP
TheFamily
code: lamifasisi
WIFIWIFI
DISAGREE ON TWITTER!
#TFWORKSHOP
@LECOUPA
#TFWORKSHOP
LANGUAGE IS AN ART FOR GROWTH (HOW TO TAKE ADVANTAGE OF PSYCHOLOGY)
JULIEN LE COUPANECGROWTH HACKER AT THEFAMILY
@LECOUPA
#1 IT’S ABOUT SELLING YOURSELF
First impression matters
Your name is very important
#2 ADAPT THE VOCABULARY
Great copywriting comes
from empathetic people
#3 STORIES People respond far better to
stories than to any other marketing argument
#4 THE LABELS People who are labeled as
“superior” consumers tend to spend more and those in the “regular” class aren’t affected.
#5 ACTION PARALYSIS
When they did not set a minimum price, charities found that the average donation per
user was far higher.
#6 LANGUAGE ISN’T JUST ONLINE
What Travis Kalanick did with the first limo drivers.
#7 SCARCITY Growth Hacker TV intensively
uses that trick to increase conversion.
#8 USE EMOTIONAL HOOKS
Feeling lazy? Sign in with Facebook.
#9 STAND FOR SOMETHING
Be direct, straight to the point.
#10 LEGITIMITY When shopify added the press
logos on his homepage (featured in the press by…), it increases conversion rate by
51%
#11 BE AGGRESSIVE By adding their comparison chart on the site, webinarjam
saw their conversion rate increases by 30%.
#12 FACEBOOK ADS IS YOUR FRIEND
All you need is a little volume that is as much targeted as
possible
#13 BUT HOTJAR IS YOUR BEST
FRIEND Look at your heatmaps
and your screen recordings
#14 BE USER-CENTRIC
Pay attention to mobile use patterns.
LET’S TALK!
SEE YOU SOON! LOVE.
THEFAMILY.CO ___
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