Why Your Blog Isn’t a Masterpiece

In business blogging, reaching and maintaining a certain level of quality is

essential.

You shouldn’t use your blog to sell to readers or self-promote; you should use it

inform and provide readers (potential customers) value.

How does one create a perfectly crafted, lead-generating machine of a blog post?

Fill content with appropriate keywords?

Load it with as much information as possible?

Conduct several rounds of edits?

Your blog isn’t a masterpiece because it doesn’t need to beWhen blogging for your business, you have one choice: keep chasing the “perfect” blog post or keep the gears turning.

For businesses with active blogs, those blogs exist for one sole purpose:

SEO

The SEO value you get from consistent, keyword-tailored blogging is much more beneficial to your business than draining resources and time into creating one blog

masterpiece.

Sure, you could stumble on content greatness...

...but that shouldn’t be your “make or break” goal. Remember, time is a resource

In the end, your readers don’t really care if your blog wins the Nobel Prize for Literature

They only care if it provided the value and information they were searching for when they typed in their search query

“This isn’t NASA, folks. Content marketing is not a space shuttle. Perfect is not a requirement, nor is it even attainable… Assuming you have the right intentions, no word produced by your hand for the world to see will ever be a waste of your time.”

Marcus Sheridan

The Sales Lion

Understand your ideal buyers

Address their pain points

Get that content out there

This is particularly true with topical information or industry trends.If you spend a week creating a blog on these topics, the post will end

up irrelevant. Your readers already got the same info elsewhere.

Once a blog is published, you can always update content as trends or ideas change

What’s most important is to get that content out there, indexed and shared

across social media channels.

Your readers want solutions to their problems, not works of art.

We live in the On-Demand Economy, and businesses that aren’t able to adapt are going to falter while those that are thrive. When a user

wants certain information, they want it then and there.

You’ll never generate the blog leads you’re after if each article takes your writer(s) a week to develop

Address the tough questions, create that content and put it out there for the world to

see (and find).

Business blogging isn’t about exemplary craftsmanship or creating the “perfect”

article; it’s about helping people.

The more frequently and effectively you can do that, the more business you’ll

ultimately generate through your blog.

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