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After doing customer development, you've learned that your target market absolutely loves your new product idea. But will they buy it? Steli Efti, founder at Close.io, explains how to get an answer without turning off your interviewees.
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Money is the ultimate validation
How do you charge for things that don’t exist yet?
Case Study:ElasticSales
Limited early access program
1.Idea2.Cold Calls3.Customers 4.Company
Case Study:Close.io
1.Product2.Launch3.Price Increase 4.Profitability
If you’re not embarrassed by the first dollar you charged,
you charged too late.
Price Higher
60/20/20 20 too high, 20 too low,
60 on the money.
Ultimate ValidationCustomers who pay for
broken / incomplete product
Ultimate MotivationCustomers who churn because of
incomplete product
