Money is the ultimate validation
How do you charge for things that don’t exist yet?
Case Study:ElasticSales
Limited early access program
1.Idea2.Cold Calls3.Customers 4.Company
Case Study:Close.io
1.Product2.Launch3.Price Increase 4.Profitability
If you’re not embarrassed by the first dollar you charged,
you charged too late.
Price Higher
60/20/20 20 too high, 20 too low,
60 on the money.
Ultimate ValidationCustomers who pay for
broken / incomplete product
Ultimate MotivationCustomers who churn because of
incomplete product
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