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This workshop combines practical steps in setting up your first blog with discussions on how to be successful in the blogosphere.
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1www.KonsultPartners.com/presentations
My First BlogWorkshop 6/11/2011
Håkan Söderbomhttp://konsultpartners.comhttp://backwardwebs.com
2www.KonsultPartners.com/presentations
Include a picture and the link to a video
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After this workshop, you will…ͼ Be a blogger!ͼ Have a strategy outlineͼ Know how blogging fits into online presence,
reputation management, trust marketing, personal brand…
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Håkan Söderbom
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Our strategyVisible Valued
6www.KonsultPartners.com/presentations
Click the linkChange your user nameAdd a passwordUpload a profile picture
7www.KonsultPartners.com/presentations
What is a blog?
http://www.commoncraft.com/blogs
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http://www.rodbrooks.com/
Executive Blog
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Strategy
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http://channel9.msdn.com
Video Blog
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Think about the topicAdd an imageAdd a video linkAdd some text
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http://bestscenicroutes.com/
Hobby Blog (with ads)
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Types of Media
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http://www.newmediaphotographer.com
Available at Zune Marketplance and iTunes
Audio Blog (Podcast)
15www.KonsultPartners.com/presentations
Types of Media
Source: http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day/
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Stock Image Resources
http://www.sxc.hu/
http://office.microsoft.com/en-us/images/
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http://seattle-daily-photo.blogspot.com
Photo Blog
18www.KonsultPartners.com/presentations
Market Your Blog
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a. Autopost to Twitter, Facebook etc.b. Change setting
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Statistics
Source: http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day/
21www.KonsultPartners.com/presentations
Statistics
Source: http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day/
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Statistics
Source: http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day/
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http://gmblogs.com/
Corporate Blog(s)
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Blogging Toolsͼ Blog Publishing
o Wordpress• Hosted or self-hosted
o Blogger• Blogspot.com (Google)
o Typepado Tumblro Posterouso Livejournalo Facebook
ͼ Writingo Windows Live Writero Scribefire
ͼ Photoo Windows Live Photo
Gallery (Microsoft)o Picasa (Google)o Flickr (Yahoo)o Smugmug
25www.KonsultPartners.com/presentations
Add to subject line((delay: in 3 hours)) ((delay: in 1337 minutes)) ((publish: on 3/12/2011)) ((publish: on March 12, 2011))
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The World of Themes
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Manage -> SettingsLook and Feel -> Edit Theme
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The Conversationͼ The new marketing buzzwords
o Inbound marketingo Trust marketingoWord of mouth marketing
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• Facts (info graphics)• Fun• Visual• Easy to share
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Thank You!http://konsultpartners.com
http://backwardwebsites.comhttp://hakansoderbom.com
32www.KonsultPartners.com/presentations
Resourcesͼ http://2010.bloggi.es inspiration - weblog
awardsͼ http://
technorati.com/blogging/article/how-technology-traffic-and-revenue-day Blogging statistics
ͼ http://blogschool.in blogging school