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T H E W O R L D T I D E W E BJ o h n R o b i n s o n P r o u d l y P r e s e n t s
2015 COMPANY OVERV I EW & S EM I ANNUAL REPORT
J O H N R O B I N S O N W O R L D T I D E W E B LT D( 5 1 3 ) 2 3 6 - 4 4 3 0
1. COMPANY INTRODUCTION Who We Are & What We Do Best
WHAT IS OUR COMPANY? !The World Tide Web is a graphic and web design agency that provides quality design services to improve the marketing capabilities of businesses through the development of inventive design elements and forms of online marketing / media. !
WHAT DO WE OFFER OUR CLIENTS? !Through consultation and idea generation we gain an understanding of the client’s business as a whole: how they envision their company’s visual identity, and what appeals to their consumers to inevitably produce a cohesive corporate brand that is not only captivating to the eyes, but in turn evokes the values and services that the business provides. !
2COMPANY INTRODUCTION
Founded In: NOVEMBER 2015
Company CEO: JOHN W. ROBINSON
Located in: CINCINNATI, OH
“Proudly helping companies locally and around the globe with refreshingly graphic designs.”
2. OFFICIAL DESIGN SERVICES A Detailed Description of Our Available Company Services
3OFFICIAL DESIGN SERVICES
A. PRELIMINARY BRANDING Logos, Color Schemes, Typography & Iconography
B. STATIONERY ELEMENT DESIGN Business Cards, Brochures, & Corporate Documents
D. WEBSITE DESIGN & MANAGEMENT Multiple Page Websites, Online Stores & SEO Optimization
C. ADVERTISEMENTS & DIGITAL MEDIA Online Ads, Posters, Banners & Infographics
A. PRELIMINARY BRANDING Logos, Color Schemes, Typography & Iconography
WHAT IS PRELIMINARY BRANDING? !These are the basic elements that are the foundation of a brand. They are the pieces of
design that consumers see first and foremost, as well as, the most notable form of
marketing a for a company. Preliminary branding elements are the most effective way for a
company to be recognized, pre-assessed, and recalled by the rest of the world. We take the
time to determine what symbol they want for their company, and then create multiple
variations of that symbol keeping the client’s vision in mind.
!!!!
4PRELIMINARY BRANDING
Cosmic Wave Tattoos ABACO, BAHAMAS
Conky Joe’s Bar ABACO, BAHAMAS
AC&T Company CINCINNATI, OH
Tongue Ties: CINCINNATI,OH
Sasha’s Family Photography ABACO, BAHAMAS
PREVIOUS CLIENT LOGO DESIGNS:
B. STATIONERY ELEMENT DESIGN Business Cards, Letterheads, Brochures, Invoices, Ect.
STATIONERY DESIGN OVERVIEW: !Stationery is the most important personal form of marketing for a company. Creating a design that represents the company’s brand in an aesthetically pleasing manner is critical to the successful sale of a product or service . We offer our clients several stationery options to choose from, and then create cohesive layouts that capture the essence of the company’s identity. After designing the stationery, we recommend the clients to locally owned and reliable print shops so that they may receive their designs in a tangible form.!
!!!!
5STATIONERY ELEMENT DESIGN
CLIENT STATIONERY DESIGNS:
C. ADVERTISEMENTS & DIGITAL MEDIA Online Advertisements, Posters, Banners & Iconography
ABOUT OUR ADVERTISING & DIGITAL MEDIA !Our company offers various forms of media and advertisement services to our clients. Using Photoshop, Illustrator, and InDesign, we are able to design eye-catching ads that promote clients’ businesses in an easy to read and professional manner that can affectively market their products and services. *If the client requests any tangible advertisements, we will refer them to a local and reliable print shop to ensure they receive high quality and cost efficient ads.!!!!
6ADVERTISEMENTS & DIGITAL MEDIA
World Tide Web TWITTER SHOUT OUT
Alcool Koozies PRINTED POSTER
PREVIOUS MEDIA AND ADVERTISEMENT DESIGNS
World Tide Web MOBILE PROMO
7WEBSITE DESIGN & MANAGEMENT
Mobile Optimization NOW AVAILABLE
SEO Optimization COMES STANDARD
Client Consultations FIRST THREE FREE
D. WEBSITE DESIGN & MANAGEMENT Multiple Page Websites, Online Stores, SEO & MOBILE OPTIMIZATION
HOW WE BUILD & MANAGE WEBSITES !From one page websites to fully functioning online stores, our company offers our clients easy to use and interactive sites that can help them manage and market their business to the rest of the world. Using website building programs we ensure that our clients are able to manage their website on their own if they wish. However, if a client would like us to continue to manage their site, we offer on-going maintenance packages to ensure their website stays up-to-date and modified accordingly.!!!ADDITIONAL CAPABILITIES
PHONE VIEW
3. CURRENT COMPANY SCHEMATICS An Overview of Our Appearance, Reputation and Current Progress
8CURRENT COMPANY SCHEMATICS
A. THE CORPORATION’S APPEARANCE Explaining The Current Brand’s Status
B. OFFICIAL STATIONERY ELEMENTS Discussing The Agency’s Tangible Identity
D. CURRENT WEBSITE ANALYTICS Recent Statistics of worldtideweb.com
C. OPERATION OF WORLDTIDEWEB.COM The In’s and Out’s of The Company Website
A. THE CORPORATE APPEARANCE Internal Components of World Tide Web’s Current Brand
THE BASIS OF THE COMPANY’S BRAND: !Implementing a “Care-Free & Nautical Nature” with sheer professionalism, our company’s brand is a reflection of our core values. We want our clients to gain awareness of our brand so that they can remember our services and personalities. Bringing aquatic appeal to our clients helps them correlate that sense of relaxation one receives from an island atmosphere into their daily lives. Since we primarily network in The Cincinnati Area, this transcendence of tranquility may seem farfetched, but we believe it has the most impact as well.!
!!!!
9THE CORPORATE APPEARANCE
Upcoming Logo Design
Biko Bold (Sub Headers)
Official Company Fonts
COCOGOOSE (Headers)
JOCKEY ONE (Sub Headers 2)
Verdana (Copy Type)
Company Color Schemes
Current Logo Design
COHESIVE DESIGNING: !Implementing cohesion into our company’s brand is vital to the success of our marketing campaigns and recognition as a whole. From business cards to the agency’s website, we emphasize the “fun-loving and energetic qualities that make up our identity, so that our consumers can maintain a continuous sense of brand awareness.!
!!!!More Information in: 2015 BRAND BOOK
Orders & Invoices
B. THE COMPANY STATIONERY Our Currently Used Forms of Tangible Marketing
WHAT IS STATIONERY DESIGN? !Stationery is the most important personal form of marketing for a company. Creating a design that represents the company’s brand in an aesthetically pleasing manner is critical to the successful sale of a product or service . We offer our clients several stationery options to choose from, and then create cohesive layouts that capture the essence of the company’s identity. After designing the stationery, we recommend the clients to locally owned and reliable print shops so that they may receive their designs in a tangible form.!
!!!!
10COMPANY STATIONERY
Mailing EnvelopesBusiness Cards
Client Letterheads
C. OPERATING WORLDTIDEWEB.COM The In’s and Out’s of The Company Website
THE WEBSITE IN A NUTSHELL !Worldtideweb.com was designed to provide consumers an up-close look into what our agency is made of, and what we have to offer. Incorporating an easy and interactive format, our website details our services and allows viewers to gain a better understanding of our design process. After gaining a better understanding of our company and the services we specialize in, they then have the ability to customize and purchase official work orders straight from our website.!!
11OPERATING THE COMPANY WEBSITE
CURRENT WEB PAGES:
2. Company Services
3. Pricing & Packages
5. Recent Design Work
1. About The Agency
4. Contact Information
6. Company Updates
PHONE VIEW
C2. CURRENT WEBSITE ANALYTICS Statistical Analysis of User Sessions (By Recurrence & Month)
TOTAL WEBSITE SESSIONS
12CURRENT WEBSITE ANALYTICS
(January - June) 2015
2,492 SESSIONS
2,217 USERS
3,419 PAGE VIEWS 11%
89%11% RETURNING
89% NEW VISITORS
0
22.5
45
67.5
90
JAN FEB MAR APR MAY JUN
MONTHLY SESSION RATE (X10)
February 2015 235 SESSIONS
March 2015 228 SESSIONS
April 2015 225 SESSIONS
May 2015 852 SESSIONS
June 2015 824 SESSIONS
January 2015 0 SESSIONS
Substantial Session Increase (May - June) AFTER UTILIZATION OF SOCIAL MEDIA & ONLINE ADVERTISEMENTS
Modified for Confidentiality Purposes
J O H N R O B I N S O N W O R L D T I D E W E B LT D( 5 1 3 ) 2 3 6 - 4 4 3 0
Proudly Designed By
JOHN W. ROBINSON D E S I G N E R & C R E AT O R