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S o c ia l M e d ia Writing Chip Griffin March 19, 2009

Writing For Social Media

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S o c ia l M e d iaWr it in gChip Griffin

March 19, 2009

Th e G u y inP a ja m a s

“You couldn’t have a starker contrastbetween the multiple layers of check and balances [at ‘60 Minutes’] and a g u y s it t in g in h is l iv in g

r o o m in h is p a ja m a s w r it in g .”

- Jonathan Klein, former Executive Vice President, CBS News

Ar e t h e s e g u y s in?p a ja m a s

N o P a ja m a s H e r e

S o c ia l M e d iaD if f e r e n c e s

14 0 C a lo r ieS n a c k in g

Th e w a t e r c o o le rm e e t s

a n e t w o r k in gr e c e p t io n

a n e t w o r k in gr e c e p t io n

http://www.flickr.com/photos/alisdair/

1 4 0 C h a r a c t e r s( )o r le s s

A S im p le R e q u e s t

A S im p leR e s p o n s e

( ) S h a r in g s o m e p e r s o n a l d e t a il

Th in k b e f o r e y o up u b lis h

!O o p s

! !O o p s O o p s

Th e C o n s e q u e n c e s o f

!O o p s

Wa n t a?Tw e e t s h ir t

“ ’ D o n t P it c h &D it c h ”

“Don’t jump onto Twitter, send a pitch and then jump off for the next 8 hours. Monitor your DM’s, @replies and email and respond quickly. Twitter is fast-moving, baby, and you risk missing opportunities by not being on the ball at all times.”

- PRCouture.com

E n g a g in g inc o n v e r s a t io n

/Ac t io n R e a c t io n

Wh a t y o u r w r it in g t e l ls u s a ll

Th e r e s u lt s o f p it c h in g o n lin e

+ C le a r m e s s a g elin k

Wh a t a b o u t?h a s h t a g s

H a s h t a g s c a n b ein t e g r a t e d

/ /S T y o u a b b r e v b c o f s p a c e

G iv in g o t h e r sc r e d it

.E n o u g h s n a c k in g .Tim e f o r a m e a l .Tim e f o r a m e a l

Th e Im p o r t a n c e o f H e a d lin e s

. . . a n d s u b h e a d s

F o rm a t in g y o u rm e s s a g e

B r e v it y a n dS p e c if ic it y

In v it in gc o n v e r s a t io n

Ad v ic e

An a ly s is

’ It s a ll a b ita b s t r a c t

Th e p o w e r t or e s p o n d

Lis t F r e n z y

R o u n d in g it a ll u p

A f e w c a u t io n a r y. . .n o t e s

Tr a n s p a r e n c y &D is c lo s u r e

’ It s a g lo b a la u d ie n c e

.C h ip G r if f in c o m