Writing For Social Media

(Disclaimer*)

Social Media Defined…

Social Media List

• Blogs | Forums | Wikis • Video Sharing (YouTube, Vimeo, Vine)• Photo Sharing (Flickr, Instagram, Snapchat)• Microblogs (Twitter, Tumblr)• Social Networks (Facebook, LinkedIn)

Blogs | Forums | Wikis

• All About Me Me Me… write for the user, and don’t be self conscious!

• Write to be scanned – headlines, sub headers, short paragraphs, bullets (5-7), colour…

Blogs

Blogs

Blogs

• Write to be skimmed: less words, short sentences, active verbs. No multi-syllabic. No to the passive voice!

• Tips for being “super perfect”:– Link style– File format/date/size– Business writing is in the singular (just saying!)

Video | Photo | Link SharingTitle Tag: 60-66 characters. Include keywords. Title Case. Emotive.Description Tag: 170-200 characters. Write for your reader.

Twitter

• Be shorter than the 140 chars to allow for RT’s (90)

• Stick the hashtag or @ in the middle

Twitter

• Tweets of less than 100 chars get 17% more engagement.

If you’re adding a link, keep your Tweet to 120- 130 chars.

Go Easy On Those Twitter HashtagsDO…– Use for humour #firstworldproblems– To take part in a conversation #seanadref

Twitter Hashtags

DON’T• Use one to jump in on a conversation that has nothing to

do with you, eg. Habitat lampshades• #hashtag #every #word #in #a #sentence. [It is a crime.]

Have You Seen This?

RT: The Currency Of Twitter

• Show the love and RT stuff you like and think is beneficial

• ‘via’ good etiquette to not pass off as your own

• If something’s worth repeating, do it. If something’s worth repeating, do it!

Twitter Factoids

Men share links

Women share… (feelings, emotions)

Facebook

• Must have an image• If no image, then link destination must have

an image

Here’s why…

Facebook

Facebook

Facebook - Length

Keep your posts below 250 chars to score 60% more engagement!

Facebook

• Be personal, human, genuine…especially if you’re a brand

• Engaging, ask questions…

LinkedIn• Headline is your Title Tag – 110 chars. Use keywords! Title Case.• Don’t be afraid to use adjectives “Experienced” or “Talented”

• Be careful when writing recommendations.

Summary

• Good online copy (me, scannable, skimmible)• Tagging strength PLUS

• Twitterisms• Facebookery EQUALS

Great Online Copy!!

Thank You!