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Yard Signs Case Study: Eastlakes Community Church

•Eastlakes Community Church was founded in 2007 in a high school gymnasium in Austin, TX.

•Pastor Landon Michaels felt called to reach out to an un-churched community, so he formed a congregation with family and friends.

•Over time, word began to spread about the church, which led to the purchase of land and building of an official sanctuary.

•Now that the building is complete, Eastlakes is looking to “fill the pews.”

Church History

•For membership to increase, the community had to know about the church and its new location.

•Rather than pursuing high-dollar advertising, Pastor Michaels wanted to take a more ground-level approach.

•Using $2,000 to purchase 100 yard signs, Landon distributed them among his members for display in the yards of their homes.

•The signs identify the home as a member of the Eastlakes congregation.

New Sign Campaign

•The signs have worked wonders for bringing in new visitors.

•Church members use the signs as an opportunity to tell friends and neighbors about Eastlakes.

•They signs have built a sense of accountability and community among current members.

•New visitor attendance has increased by 48%, and current member attendance has increased by 60%.

•After one month with the signs, 13 people joined the church.

Results

•Brand identity is very important for the success of a business or organization.

•Offer your customers (or members) a way to connect with your brand individually.  •Encourage word-of-mouth whenever possible.

•When happy customers (or members) tell others about your business or organization, word travels fast. 

Recommendations

Way To Go, Eastlakes Community Church!

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