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Choosing Brand Elements to build Brand Equityrbvrrwomenscollege.net/wp-content/uploads/2018/05/Brand-Elements-PPT.pdfChoosing Brand Elements to build Brand Equity. Criteria 1. Memorabiltiy
LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY
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CHOOSING BRAND ELEMENTS TO BUILD BRAND …...CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Brand Elements: PREVIEW Brand Elements (a.k.a. Brand Identities) –are those trademark-able
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Choosing Brand Elements to Build Brand Equity · Choosing Brand Elements to Build Brand Equity ... packaging colors implies luxury, ... recognize the brand Packaging is considered
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