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What do you do when your brand gets out of control online? Aaron Long of Schipul breaks it down in this presentation about the importance of online transparency, customer relations and even anger management!
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Your Brand is Out of Control
http://www.flickr.com/photos/rickels/2439906704/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
1. Transparency
2. Customer Relations
3. Anger Managementhttp://www.flickr.com/photos/flysi/183272970/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Transparency
http://www.google.com/search?hl=en&client=firefox-a&channel=s&rls=org.mozilla:en-US:official&hs=891&ei=czSlSr6nIJL4sQPfov2MDw&sa=X&oi=spell&resnum=0&ct=result&cd=1&q=how+much+does+Radian6+cost&spell=1
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Disney Magic Rewards? http://www.disboards.com/showthread.php?t=2006109
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Social Mention http://socialmention.com/search?q=beau+rivage+casino&t=all&btnG=Search
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
The Giant Lives http://www.flickr.com/photos/e_hmm/1700063858/in/set-72157603488464183/
/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Facebook250 Million, 600,000 per day http://www.flickr.com/photos/twose/887903401/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
How Big is Big?http://en.wikipedia.org/wiki/List_of_most-watched_television_broadcasts
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
How Big is 125,000,000?http://www.youtube.com/browse?s=mp&t=a
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
1. More than 1 billion photos uploaded to Facebook each month
2. More than 10 million videos uploaded to Facebook each month
3. More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared on Facebook each week
4. More than 2.5 million events created each month
5. More than 45 million active user groups exist on Facebook
The Cops are Herehttp://www.flickr.com/photos/clintjcl/406422129/sizes/o/ /
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
What is Your Value? http://houstonsketchy.wordpress.com/2009/07/20/sketches-and-pints-a-sweatysaintly-success/
Customer Relationshttp://www.flickr.com/photos/clintjcl/406422129/sizes/o/ /
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why?http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Twitter Keep Up With Friends http://twitter.com/oranparker
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Connectors, Mavens, Salesmen
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Six Degrees
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
253 Comments
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Facebook Math = 5060e
253c x 120f ÷ 2t ÷ 3v
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why?http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Web Users are Cats not Dogs
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
The Facebook
4SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
1) Facebook Statuses http://www.facebook.com/home.php#/profile.php?id=1312152345&ref=ts
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
http://www.facebook.com/home.php#/profile.php?id=1312152345&ref=ts
2) Facebook Photoshttp://www.facebook.com/home.php#/album.php?aid=81780&id=55749092629&ref=mf
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
3) Facebook Videohttp://www.facebook.com/home.php#/pages/The-Myelin-Project/67870709615?ref=ts
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
4) Facebook Events http://www.houstonzoo.org/wildforlove/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Facebook Username Rush 2009!!!
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Anger Management http://www.flickr.com/photos/dannyboyster/60371673/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
What do you do? http://twitter.com/ST_L_Cardinals
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
What do you do? http://twitter.com/ST_L_Cardinals
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
What do you do? http://www.breitbart.com/article.php?id=D98K0J3G1&show_article=1
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
“In Brand Building….Image and Awareness Decrease and Web Traffic and Customer Focus Increase.”
Roger Adams, ANA Brand Management Committee Findings http://www.flickr.com/photos/jypsyq/448033892/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
12600 Executive Drive, Stafford, Texas 77477
“The Loss of Control You Fear is Already in the Past” Clay Shirky
http://www.flickr.com/photos/morgantj/2944831006/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Epic Fail?
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Response
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Change Yourself
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Don’t Feed the Trolls
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Allow Your Audience to Speak
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Civic Action and Your Brand
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Crap, High School Kids Have My Brand
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
1. Transparency – The Cops are Here
2. Client Relations – Facebook Math
3. Anger Management - Change Yourself
