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This is the second part of a Seminar given at Solvay Entrepreneurs
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Your company &the “social stuff”
Advanced level
agenda
‣ intro
‣ refresh
‣ personal branding
‣ sharing experiences
‣ a step-by-step guide to social media
‣ conclusion
intro
@theafterhttp://davidhachez.com/
me, myself & i
golden rule
platinum rule
refresh
evolution of mankind
evolution of societiessource: In Search of How Societies Work, David Ronfeldt, 2006
time & space
networks
encoding
search
contribute
interactive mediasource: GoViral
mash-up culture
Common genes of SM
‣ Clear focus & simplicty: “Just 1 thing”
‣ User-centric
‣ Open source attitude (API) : connectedness
‣ Permanent Beta
‣ Young & hype vs. Corporations
word of mouthsource: Twitip.com
“Think about how you use the Web right now compared to six years ago.
Now think about how our children are using it.
Social Media is the innovation of our time. Whether or not the internet becomes a mass media is irrelevant. Our behavior and the behavior of future
generations has been irreversibly altered.”
- David Armano, Logic+Emotion
people 2.0http://darmano.typepad.com/
http://www.forrester.com/
http://www.forrester.com/
TNS digital life
source: Forrester
benefits?
McKinsey, 2009
McKinsey, 2009
McKinsey, 2009
McKinsey, 2009
McKinsey, 2009
people + web 2.0 + business environment
=enterprise 2.0
http://jasonchenoweth1.blogspot.com
Personal Branding
the new youhttp://darmano.typepad.com/
theconversationprism.com
Chris Brogan
http://blog.calgarypubliclibrary.com
A step by step guideto Social Media
http://www.pangaro.com
http://iampersona.wordpress.com/
step 1 - build your ID
Set the roots
step 2 - try & fail
Learn to walk before running
step 3 - get a strategy
Think
one framework - 3DR
Define DeliverThis is the "idea" phase.
You will gather all the info around your business idea :•What's the name?•"Reason why" you do what you do?•What's the business model behind the idea?•Who are you talking to?
This is the "action" phase.
You will focus on the execution•Find the right team•Find partnerships•Stay FOCUSED
Drive RewardThis is your "amplification" phase.
Your soul has to cross the line in the real world. Now your idea is alive. Make it known to everyone:•Spread the word•What's your story? What's your content?•Are you relevant to your audience?•Bring customers on board
This is the "thank you" phase.
Your most tangible asset is your customers/employees base•Cherish them•Reward them•Turn them into ambassadors.
The After
step 4 - select tools
Be rational
theconversationprism.com
Manage Content Gather Insight Exchange
YOU publishers bookmarks analytics communication
community image storage data streams projects
blog sounds knowledge communities crowdsourcing
location videos information networks infrastructure
personal data live stream reputation v-office
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After
Manage Content Gather Insight Exchange
Google accountFB account
OpenID, Linkedin
TwitterFlavors, CheckThis
Prezly
DeliciousStumbleUpon
Google AnalyticsFB insights
Twittercounter, bit.ly
SkypeSocialcast, Yammer
Flowtown
FB pages/groupsLinkedin
Flickr, PicasaPrezy
EvernoteDropbox
Issuu
RescueTime,BeeboleWakoopa
AddThis, ShareThis
BaseCampZoho projects
Beebole
Blogger, WPPosterous
SoundcloudMySpace
SlideshareKnowledge Plaza
Docstoc
DialogFeedGetsatisfaction
CrowdspringODesk, Mindmeister
GhostBloggers
4squareGowalla
YoutubeVimeo
Dailymotion
StorifyWiki
Netvibes
HootsuiteCoTweetSeesmic
Google AppsZoho
Docs.com
Memolane, DipityWhoopaa
LivestreamuStream
Qik (mobile)
KloutUbervuAttentio
ContactOfficeAcrobat
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After
step 5 - focus & act
Be consistent
step 6 - measure
Keep it simple
How likely are you to recommend ... to your friends & colleagues ?
The 1 mio € question
step 7 - start over
Challenge yourself
http://jasonchenoweth1.blogspot.com
conclusion
The secret formula
‣ If you can understand basic human psychology
‣ If you have enough empathy to relate to the inevitably correlated behaviors
‣ If you feel like responding
‣ Then social media will be a piece of cake to embrace
http://implementingenterprise2.com
DIFFUSIONOF MEMES
DIFFUSIONOF MEMES
M
APS TRAFFIC W
EATHER OFFERS
DIRECTIONS AL
ERTS LOCATION
BASED MEDIA
VIDEO INTERACTIVE PERSO
NALIZED TIME-BASED
LI
NK
TO
OUTDOORMEDIA
EVERYWHERE BILLBOARDS
MESSAGES
MO
BILE
HANDHELD
CAMERA VIDEO
PHO
NE
PDA MUSIC PLAYER
B
ROW
SER PORTABLE
NEWSPAPERS
eBO
OK
READERS
MAGAZINES
LAPTOP
VIDEO
GLASSES VOICE M
OBILE
WIRELESS
RECOGNITION PROJECTOR K
EYBOARDS
INTERFACES
HOMENETWORKS
WIRELESS
UPnP
POWERLINE
ETHERNET
COAX
MUSIC SYSTEM
PC
GAM
E CONSOLE TV
DIG
ITAL
VID
EO
RECO
RDER
MEDIACENTER
LONG- FORM
SHOPPIN
G
SIM
ULT
ANEOUS IMMERSIVE IN
TELLIGENT
ATT
ENTION GAMES LIG
HTING
HOME MEDIA
VIDEO WALLPAPER UNIVERSAL
GESTURE
FLAT SCREENS
DIG
ITAL
PICT
URE
INTERFACES
REMOTE RECO
GNITION
FRA
MES
PERSONAL CLOUD
PRECIPITATIONOF PARTICIPATION
LIFESTREAMINGSTORAGE
PHOTOSVIDEO
WORDSRECOMMENDATIONS
PLACESHIFTINGTIMESHIFTING
SEA OF CONTENT COMMENTARYMUSIC NEWSGAMESTV / VIDEO
CONVERSATION
HOME MOBILE
StrategyThought LeadershipSponsored Content www.futureexploration.net/fom08
For diagram explanation, Summit registrationand other Future of Media Resources:
Future of the Media Lifecycle
: : Future of Media : Summit 2008 : :Created for:
Silicon Valley July 14 | linked by video | Sydney July 15
Creative Commons Attribution-Share Alike 3.0 License
thank you