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Presentation given in the context of : Développez votre PME grâce aux médias sociaux ! (module essentiel) @ Solvay Entrepreneurs
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Your company &the “social stuff”
Entry level
agenda‣ intro
‣ context
‣ web 2.0
‣ history & statistics
‣ enterprise 2.0
‣ you 2.0
‣ small challenges
intro
@theafterhttp://davidhachez.com/
me, myself & i
golden rule
platinum rule
context
evolution of mankind
evolution of societiessource: In Search of How Societies Work, David Ronfeldt, 2006
comparing modelssource: In Search of How Societies Work, David Ronfeldt, 2006
the shift
time & space
networksSingapore blogosphere 2008
encoding
search
contribute
from
to
media habits change
people + web 2.0=
social media
web 1.0
web 2.0
stats & insights
www.google.com/adplanner
www.google.com/insights/search/
trends.google.com/trends
www.facebook.com/insights/
cim.be/fr/internet/trafic/résultats/public
TNS digital life
theconversationprism.com
theconversationprism.com
enterprise 2.0
elliance.com
build a social website
elliance.com
benefits?
McKinsey, 2009
McKinsey, 2009
McKinsey, 2009
McKinsey, 2009
McKinsey, 2009
you 2.0
about you
‣ do you use the net? eMail, Surf?
‣ do you (or your company) have a website / blog?
‣ do you have a mobile phone?
‣ can you name 5 Social Networks?
‣ why do you want to use them?
http://jasonchenoweth1.blogspot.com
‣ google.com
‣ linkedin.com
‣ facebook.com
‣ twitter.com
‣ delicious.com
‣ netvibes.com
‣ slideshare.net
conclusion
in the end
‣ nothing changes
‣ everything changes
http://darmano.typepad.com/
‣ you can
‣ try, try, try
‣ share : in + out
‣ know why you do what you do
‣ ask for more...
1
Innovation timeline 1900-2050
AutomobileSafety razorTape recorder
Tabloid newspaper
Aeroplane
Hydrofoil
Vacuum cleanerCornflakes
E=MC2Cubism
Traffic lightsAssembly lines
HelicopterPlastics
BraSonar
Transatlantic flight
Band-Aid
VegemiteSpindryer
TelevisionLego
Quartz crystal clock
Jet Engine
Nylon
Chocolate chip biscuits
Sliced bread
Parking metersPenicillin
Fluorescent lightingInstant coffee
Hearing aid
Cats eyesRadar
Aqualung
Electronic computerNuclear fission
Photocopier
Microwave ovenVelcro
Ballpoint pen
Atom bomb
Frisbee
Tupperware
Credit card
Polaroid cameraColour TV
Silly puttyMr Potato head
Nuclear power
Radial tyres
Superglue
The Pill
DNA
Jet airliner
Plate tectonics
Liquid paperSilicon chip
Computer mouseCarbon dating
SatellitesLaser
Hovercraft
Barbie
Acrylic paint
Cassette tape
Jacuzzi
Microprocessor
Cat scanner
Heart transplant
Artificial heartBarcodes
ATMAstroturf
Space station
IVF
Word processorPongVCR
Internet
Video game console
Moon landing
Dot matrix printer
Artificial printerFloppy disc
Pocket calculator
Liposuction
Kevlar
Walkman
Laser printer
Fax machineHome computingGore-tex
Magnetic resonance imaging
Test tube baby
Compact disc
Space shuttle
Hepatitis B vaccine
Cellular phone
VisiCalc
IBM PCMS-DOS
Post-It note
Starbucks
Apple LisaApple MacintoshCD-ROM
3-D gaming
Hybrid car
Self-cleaning windowsVirtual keyboard
Fuel cell bikeBirth control patch
Artificial liverViagra
Web-TV
Pentium processor
World Wide WebHTMLHD-TVDVD
Prozac
Disposable contact lens
Camcorder
Disposable camera
Synthetic skin
GPS
Goggle
SkypeYoutube
Flickr
Fast Company magazineWired magazine
YahooAmazon
AOL
Sleep hotels
Wearable computers
Intelligent cosmetics
Soft baths
GPS clothing
Robotic surgery
Road reservation system
Artificial eyes
Dream machines
E-newspapers (e-ink)
150GB memory stick
DNA computer
Virtual protest marches
Just in time shopping
Robotic soldiersHydrogen fuel stations
Virtual reality windowsDigital mirrors
Synthetic bacteria
Plastic bones
Nanobotic toothpaste
Individual pollution credits
Memory enhancement in humans
Space factories Space mining
Single global currencyVideo wallpaper
Gene based diets
VR enhancing drugs
Offshore prisonsPrison countries
Fuel cell phones
Nano pills
3D printers
Man on Mars
Artificial brain
Brain transplants
Web 4.0Compulsory biometric ID
Self-driving cars
Robotic insects
Global ID card
Human memory downloads
Global voting
Global flat tax system
Self-cleaning houses
2007 205019501900
Disposable phones
Reputation trading
Sleep surrogates
Gravity tube
Face recognition doors
Sintered Armorgel
Rounjin Z-0001
Smart bullet
Granton motor
Helio-Berylliumebay
Netscape
MySpace
www.nowandnext.com
Mindwipes
Helio-Beryllium
Robotic pest control
Skyshield
Joymakers
Accelerated schooling
Scramble suit
Neuronic whip
Granton motorRandominoes
Homorium
Robocops
Disintegrator
Labots
Short-wave scapel
Child-care robots
Dustmotes
Localizers
Space tugs
Oceanic thermal converter
Mandroids
Spray on surgical gloves
Needlecasting
e-suit
Napcaps
Stress control clothing
Warp drive
Sleep surrogates
Reputation trading
Quiet paint
Invisibility cloak
3D fax
Nano drinks
Self-repairing roads
Sensory Internet
Moon village
Truth sensors
Space ladder
Smart baths
Silent villages
Virtual holidays
Baby exchanges
Alien detectors
DNA Scrambler
Invisi-spray
Replicators
Brain switchers
thank you