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In this digital age, social media is becoming critical to career advancement. Professionals are using tools like LinkedIn, Facebook, and Twitter to connect directly with companies and recruiters, while engaging with peers for increased credibility, visibility, and thought leadership. At the same time, leading companies are leveraging social media channels to gain competitive advantage. This session will discuss how to capitalize on social media to develop your professional brand, avoid pitfalls that can lead to reputational damage, and develop strategic moves for creating your own marketing vehicle to further your career.
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Take Charge of Your
Social Brand!
Leverage Social
Media for Success Nasreen Quibria, Payments Expert, Logica
NY Cash Exchange (TMANY) – May 24, 2012
© Logica 2012. All rights reserved No. 2
Today’s End in Mind…
© Logica 2012. All rights reserved
Leading global business and technology services company
Business consulting
Products
Systems integration
Outsourcing
Nearly 41,000 employees worldwide
Over $6 billion USD in revenues 2011
Creating value for clients by successfully integrating people,
business and technology
No. 3
This is Logica
No. 4 © Logica 2012. All rights reserved
Social Trends
© Logica 2012. All rights reserved No. 5
Navigating in the “New Normal” P
erc
en
t C
han
ge in
Re
al G
ross
Do
me
stic
Pro
du
ct
SOURCE: US Bureau of Economic Analysis
-10.0
-5.0
0.0
5.0
10.0
15.0
IV I II III IV I II III IV I II III IV I II III IV I
2007 2008 2009 2010 2011 2012
% Change in Real Gross Domestic Product Unemployment Rate
No. 6 © Logica 2012. All rights reserved
•Consumers are adopting a
mobile lifestyle
•Access proliferation of
Smartphone Apps, Tablet
Apps, Internet Banking
• Increased use of Social
Media, Micro-Blogging,
Instant Messaging
• New communication model
is a dialogue (as opposed
to a monologue) via social
networks
• Marketing capabilities of
social media continues to
grow
Social Trends: The Impact of Technology
© Logica 2012. All rights reserved No. 7
“Social media is
people having
conversations online.”
© Logica 2012. All rights reserved No. 8
200+ million
blogs
© Logica 2012. All rights reserved No. 9
Almost
4,000,000
articles
© Logica 2012. All rights reserved No. 10
> 3 billion videos
watched per day
(more video is uploaded to
YouTube in one month than the 3
major US networks created in 60
years)
© Logica 2012. All rights reserved No. 11
845+ million
users
© Logica 2012. All rights reserved No. 12
465+ million
number of
accounts
© Logica 2012. All rights reserved No. 13
161 million
members
No. 14 © Logica 2012. All rights reserved
Social Branding of U
No. 15 © Logica 2012. All rights reserved
External Branding
© Logica 2012. All rights reserved No. 16
3
Set-Up a Profile
Picture
1
Write a headline
e.g., “Experience
Financial
Professional”
2 Fill out your basic
employment history
and education
© Logica 2012. All rights reserved No. 17
Use a profile picture that will give
recruiters confidence in you
© Logica 2012. All rights reserved
Does the information provided on the
resume coincide with the information on
LinkedIn?
How many people have recommended
you?
How many connections do you have?
Are you actively engaged in groups?
Resume
Verification
Recommendations
Networks
Expertise
© Logica 2012. All rights reserved No. 19 © Logica 2012. All rights reserved No. 5
Types of LinkedIn Groups
Associations Education Professional Experience
Title or Position Interests
Utility of Groups
© Logica 2012. All rights reserved No. 20
Anatomy of a profile
Balanced follow ratio
Profile Photo
Profile statement Provide a link
• Microblogging – Limited to 140 characters
• Open network – no introductions needed
© Logica 2012. All rights reserved No. 21
Twitter Glossary
Private reply Direct Message (DM)
Broadcast someone else’s
tweet to all of your
followers
Re-tweet (RT)
Replying to a tweet @ reply
Keywords added to tweets
to be later searchable # hashtag
Suggest others should
follow on Fridays #FF (Follow Friday)
© Logica 2012. All rights reserved
Leveraging
Tweet about topics that showcase your
expertise and interests
Follow industry leaders and well-
connected people in your profession or
community
Search on company or topical tweets,
look for seminar/conference tweets
using hashtag # searches
Reputation
Building
Networking
Intelligence
Gathering
© Logica 2012. All rights reserved
Twitiquette & Best Practices
1. Employ the K-I-S-S Principle
2. Use Hashtags or Keywords
3. Shorten Your Links
4. Ad Value
5. Stir Interest
6. Offer a Balanced Mix of Content
7. Retweet
8. Be Authentic and Polite
9. Put It on Cruise Control
10. Spread Out Your Tweets
No. 24 © Logica 2012. All rights reserved
Internal Branding
© Logica 2012. All rights reserved
Knowledge
Sharing
Crowdsourced
Innovation
Project-based
Engagement
Corporate Collaboration Tools
© Logica 2012. All rights reserved No. 26
Corporate Social Networking Policies
• Be transparent
• State that it’s YOUR opinion
• Act responsibly and ethically
• Beware of privacy issues
• Use common sense
DO
DON’T
• Disclose confidential information
• Engage in promotional activities
including using trademarks and
logos
With social media, you are leaving your digital signature on
the internet. Once posted, it cannot be removed.
No. 27 © Logica 2012. All rights reserved
The Future of You
No. 28 © Logica 2012. All rights reserved
Nasreen Quibria
nquibria
Nasreen Quibria | Payments Expert
(o) 781.373.8554 | (m) 617.390.4649
Thank You…Let’s Connect:
