4 REASONS KNOWING DIGITAL CAN HELP GROW YOUR ECONOMIC DEVELOPMENT CAREER

THE ECONOMIC DEVELOPMENT INDUSTRY IS SHIFTING…

•Knowing digital skills is becoming more essential to the ED industry

•Expansion & relocation decisions are moving online

•Community research is done online

4 REASONS WHY DEVELOPING DIGITAL SKILLS CAN:

HELP WITH YOUR CURRENT CAREER… OR HELP YOU GET YOUR NEXT JOB

1. ECONOMIC DEVELOPERS HAVE BEEN SLOW TO ADOPT DIGITAL•By their own admission, economic development professionals have been slow on the draw to follow digital trends – as found by a 2015 Atlas Advertising survey

2. DIGITAL DRIVES INTERACTIONS•The majority of prospect interactions is driven digitally (i.e., email, online contact forms, social media interactions, etc.)

3. EXPECTATIONS ARE ALSO SHIFTING•Large, regional EDOs are run by leaders in the 30s/early 40s

•They will expect that you know how you use websites, CRM, lead generation tools, and more

4. TEACHING RESOURCES HAVE EVOLVED•There are now many resources to help you learn digital skills – mostly online – without a big time, money, and travel investment

NOW WHAT?

LEARN MORE•Read more on this topic here…

•About Community Systems Digital Economic Development University Training Program

•Overview of Digital EDU 2016 – Webinar Recording

•Overview of Digital EDU 2016 – Presentation Slides