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Persuasion Truths
Tips for how to get people to say yes (ethically).
1Likeability
1Likeability
Truth:
We say yes to the people we like.
So, if you’re having trouble persuading
others, ask yourself…
Am I likeable?
2Reciprocity
2Reciprocity
Truth:
We are persuaded to give a little when we get a little.
So ask yourself…
Do I give as good as I get?
3Authority
3Authority
Truth:
We believe (and are persuaded by) experts.
So, think…
Am I perceived as an authority?
4Consistency
4Consistency
Truth:
We trust (and are persuaded by) people who are consistent.
So…
Am I consistent with my
message?
5Social Proof
5Social Proof
Truth:
We are persuaded to do what everyone else is doing.
Ask yourself…
Who else could get behind this idea and help
the cause?
And last but not least…
6Scarcity
6Scarcity
Truth:
We assign value to (and are persuaded to buy into)
limited availability.
Think…
Is my idea novel?
Likeability Reciprocity Authority
Consistency Social Proof Scarcity
Now that you know our 6
persuasion truths,
think about the last time you were persuaded to do
something.
Likeability Reciprocity Authority
Consistency Social Proof Scarcity
What technique(s) were used on you?
Likeability Reciprocity Authority
Consistency Social Proof Scarcity
BIG GIANT WARNING
With persuasion, you’ll win people…
but with manipulation, you’ll lose people.
So use your new knowledge
for good.
Thanks for reading!