10

ARTIST DEVELOPMENT Lessons You Don’t Have to Learn the Hard Way.

1

Form a Band

Agreement

Before you start earning money. Agree on

goals, roles and how the group will run. The

longer you wait, the more difficult it

becomes. Put it in writing!

2

Have Great

Songs

Because good is average, and average is

everywhere. Practice, study, write, listen

and collaborate. Master your craft.

3

Understand

the Basics

And secure an entertainment attorney early

in your career. When the need arises, you'll

be ready. Protect your music and future.

4

Fans

Choose You

Not the other way around.

Know your audience and how to reach

them. Make a connection. Show gratitude.

Play

Everywhere

Great songs aren't enough, you need fans

and experience too! Relentlessly promote

your music, shows and brand. Or stand still.

5

Know Your

Place

And what stage of your career you’re in.

Have a roadmap and don’t expect to

take short cuts. It’s a journey!

6

7

Lose

the Ego

Or find another gig. You will be rejected.

Please don't ask for an opinion, if you

don't really want to know.

8

Have a

Killer Show

It matters more than you think!

People listen with their eyes and want

experiences. Entertain. Deliver every time.

Be the

Brand

Pick a unique and marketable name.

Develop your image and define the band/fan

experience. Be memorable and consistent.

9

10

Don’t

DIY

Just because you can, doesn't mean you

should. Know your limits. Earn a great team;

and listen to those who have the expertise!

get a plan. strategic marketing and brand development

@slingbackmac

Enjoy the ride.

B(Rx)AND Strategy © 2015. Slingback Marketing & Music Group, LLC.