1

Get read

2 Marketing

People power• Word-of-mouth• Email signature• Business cards• Email

– Event attendees– Sector mailing lists

Links, Links, Links• Comments on

related blogs• Other colleagues

blogs – blog roll and links to posts

• Careers service website – link & RSS

3 Search Engine Optimisation (SEO)

• Getting inlinks– If you write an article for a site with good

authority, include a link to your blog

• Use lots of tags• Check keywords in Google

Trends http://www.google.com/trends• Pings

4 Pings – Ping-o-matic• Weblogs.com [link]• Blo.gs [link]• Technorati [link]• Feed Burner [link]• Syndic8 [link]• NewsGator [link]• My Yahoo! [link]• PubSub.com [link]• Blogdigger [link]• BlogRolling [link]• BlogStreet [link]

• Moreover [link]• Weblogalot [link]• Icerocket [link]• News Is Free [link]• Topic Exchange [link]• Google Blog Search [link]• Spinn3r [link]• Bloglines [link]• AideRSS [link]• SkyGrid [link]

5 Feedburner

http://www.feedburner.com

• Analyze• Optimize• Publicize• Monetize• Troubleshootize

7 Using your stats

• Search terms used when finding your blog

• Patterns of views – timing publication• Sources of traffic

– How many– From where

8 Technorati

http://technorati.com

• Claim your blog • Favourite your

friends’ blogs

9 For more...

• Course - Blogging for experienced bloggers, next term

• Facebook – The Careers Group Social Networking Training Courses Page

• Contact me– Twitter – http://twitter.com/helencurry– Email – helen.curry@careers.lon.ac.uk– Blog –

http://thecareersgrouplibrary.wordpress.com/