HOW TO CREATE A GREAT RESUME FOR AN ECONOMIC

CRISIS- Practical Strategy and Tips to differentiate

yourself

THE STATE OF THE ECONOMY TODAYtimes are getting tough

THE WORLD ECONOMY

IMF - lowers global growth to 3.2% (more risk)

US economy - 2.4%

IMF - European refugee crisis, Brexit

“Scarring Effects”

THE CIS REGIONChinese spill-over

CIS “Entrenched Dictatorships” under threat

Commodities prices drive them “to the brink”

Russia in recession - partners suffering

THE GOOD NEWSThere is always a better way of doing things

- Dan Peña

“Conventional wisdom is almost always wrong.”

A BIT OF THE COURSE - “HOW TO GET A GOOD JOB”

a little preview

9 STEPS TO GET A JOB IN ONE MONTH

Never rely on a resume alone.

Your job loss is your greatest opportunity ever.

Be willing to take a job that is “beneath you”.

Never listen to nonsense like “nobody is hiring”.

9 STEPS TO GET A JOB IN ONE MONTH

Don’t trust headhunting/recruiting firms

Avoid Human Resources

Getting in Front of the Decision Maker

Focus on Your Specific Value (Unique Value Proposition)

Understand the problems companies/people face

Never take welfare benefits

Create a job instead of looking for one

THE TWO TYPES OF PROBLEMS

PROBLEMS PEOPLE/COMPANIES WILL TELL YOU ABOUT (CATEGORY A)

PROBLEMS PEOPLE/COMPANIES WON’T TELL YOU ABOUT, UNLESS THEY ARE DRUNK.

BECOMING A SOLVER OF PROBLEMSTHE QUICKEST WAY TO SHOW YOUR VALUE

SOME PROBLEMS THEY’LL TELL YOU ABOUT

Getting new clients

Getting new leads

Increasing brand awareness

Trying to become more tech savvy to deliver content

Trying to make content more relevant (not in CIS so far)

SOME PROBLEMS THEY’LL TELL YOU ABOUT

Finding and keeping good people

Motivating the people they have

MORE MARCOM RELATED PROBLEMS

Awareness

Leads

Sales

Globalization - branding

Globalization - competition

MORE MARCOM RELATED PROBLEMS

Product-market fit

Focusing on the product/company rather than a solution or benefit

Lack of a genuine Unique Value Proposition (UVP).

MORE ON MARCOM RELATED PROBLEMS

Maturing product

Drowning in information

Inadequate or unfocused strategy

Serving the wrong clients

MORE ON MARCOM RELATED PROBLEMS

Pissed-off customers and constituents

Hiring problems, employee satisfaction and management attitude

Lack of problem-solving ability

Dealing with Innovation and Evolving Technology

MORE ON MARCOM RELATED PROBLEMS

Diversity and Conflict

Increasing Complexity

THE PREPARATION PROCESS

PREPARATION

Take a good look in the mirror.

PREPARATIONKNOW THY AUDIENCE

PREPARATION

Create a large Master Resume

Analyze key job descriptions

A RESUME PEOPLE WILL

ACTUALLY READwhat get’s the decision

maker’s attention

AVOID OVERUSED WORDS, PHRASES AND

REDUNDANCIES

FOCUS ON SPECIFIC ACCOMPLISHMENTS

- not functions

Stay conciseEmploy active verbs

Make all your experience seem relevant.

Always be ‘honest’.

Use a clean format.

Pick colours and fonts carefully.

DO SOMETHING DIFFERENT TO STAND OUT

But nothing too weird

Get a second opinion — at least.

Revise your document — every time.

Use high quality paper.

Deliver it by hand.

SOME OF THE BIGGEST MISTAKES TO AVOID

Poor grammar and spelling

Overstating experience or accomplishments

Not being concise enough

Being too generic

MORE MISTAKES

Using an Objective

Sending the same resume everywhere

Using too many big words

Listing jobs from a decade ago.

MORE MISTAKES

Admitting to weird hobbies

Using a work email address

Using third-person voice

Misspelling names or titles

MORE MISTAKES

Providing marital status, religion or health

Using a cute or offensive email

A BIT ON COVER LETTERS

Format

AIDA

Online cover letters

ONLINE APPLICATION SYSTEMS