Embed Size (px)
Citation preview
Resume
DAVID M SZOSTAK 4147 N Mason Ave Chicago, IL 60634
773.849.9333 [email protected]
www.linkedin.com/in/davidszostak @davidszostak
MARKETING TECHNOLOGY ENTREPRENEURSHIP
Passionate and driven leader with 15+ years of marketing, product, technology, and entrepreneurial
experience. Highly organized, detailed, and extremely motivated. Skillfully targets diverse campaign needs
by inspiring teams in tactical execution of innovative applications, and creating unique product marekting
collateral to meet sales and revenue objectives. Strong champion for developing and measuring KPIs.
ENTREPRENEURIAL & CORPORATE HIGHLIGHTS
High Tech Startups • Software
MUSIC DEALERS LLC Chicago, IL Jan 2014 – Feb 2015
Chicago technology startup known worldwide for its music branding services and B2B global music-
licensing search platform for clients (brands, agencies, networks) and independent artists.
Director of Marketing and Business Development
Responsible for marketing strategies and tactics to grow two distinct audiences: clients and artists.
Managed team of five. Owned digital/product marketing, email strategy, campaigns, tools, and metrics.
Doubled revenue growth to $8.4 mil as part of core leadership team in 2014
Increased New User traffic to the website by 12% via the blog and 85% via social media with content
and digital marketing tactics
Improved click-rates from 11% to 18% and New User traffic by 198% with overhauled email marketing
strategy, defined personas, and monthly KPIs
Orchestrated unique sales campaigns in London and Chicago resulting in $140K in revenue - created
marketing collateral, microsite, and managed reports via HubSpot, Saleforce and Google Analytics
Implemented 1st automated workflow emails for on-boarding new leads - measured success by 33%
open-rates, 7% click-rates, and $200K+ in revenue
Overhauled Works landing page layout to increase lead generation, added 21 new success stories,
and increased traffic 47%
DIAMOND STRATEGIES LLC Chicago, IL Feb 2010 – Jan 2014 Consulting firm focused on product marketing and digital strategies for start up and small businesses in both
B2B and B2C industries. Clients include: Offshoot Design, Simplified Solutions, Liautaud Institute, Chicago
City Clerk Susana Mendoza, SmalTec International, Now We're Cookin', and VentureLabs.
Founder and Principal Consultant Specialized as an on-demand marketing director for sales & marketing programs, digital campaigns,
website overhauls, product launches, project management KPIs, and technology expertise.
Directed and project managed five $15K+ client Drupal websites
Helped launch 5-person client startup and single-handedly implemented 4 productivity systems for
business operations and collaboration: Google Business Apps, Asana, MailChimp, and Zoho CRM
Crafted innovative and successful 20-week political campaign, recognized as one of the most
technologically web and social media rich campaigns at any level of city government
Saved political campaign $200K by eliminating the need for direct mail advertising
Managed product launches including landing pages, product marketing collateral, and videos
Wrote messaging & positioning guidelines for clients based on content marketing and SEO analytics
Increased sales 40% by implementing online registration and payment system, saved $10K in website
integration, and rebranded 100% of marketing collateral
Resume
DAVID M SZOSTAK Page 2 [email protected]
VIZIONCORE INC, Hoffman Estates, IL March 2009 – Jan 2010 Industry leading provider of VMware IT virtualization data protection and performance monitoring software.
Senior Product Marketing Manager / Social Media Manager Developed go-to-market strategies, managed global product launches, vendors, sales collateral, blog
content, and social media channels. Analyzed market trends and conducted competitive intelligence.
Grew sales by 10% within the first 6 months with development of new pricing models, messaging &
positioning, product marketing collateral, and content marketing tactics
Organized and formalized social media and blog strategy, increased community participation 90%
Initiated and orchestrated first-ever worldwide webcast campaign for product launches
PARAMETRIC TECHNOLOGY CORPORATION (PTC), Boston, MA July 2007 – Nov 2008 Fortune 500 industry-leading product development software company. Acquired CoCreate Software Inc.
Marketing Manager / Software Product Manager Directed global product roadmaps, launches, and sales & marketing campaigns. Created product
requirement documents. Led strategic product management activities.
Ignited rapid 6-month company acquisition effort. Drove 70% of customers to latest software release
with new product roadmap and completely re-vamped all product marketing collateral
Captured 90% customer account retention rate, expertly increasing consumer confidence with key PR
account management of top 50 CoCreate C-Suite customers
Penetrated additional markets, key presenter for 2,500 customers at 1st PTC/USER World Event
COCREATE SOFTWARE, INC., Fort Collins, CO April 1999 – July 2007 2D & 3D mechanical CAD and collaboration software for high-tech electronics and machinery industries.
Product Marketing Manager / Software Product Manager Led multi-language website project and managed multiple product launches for US, Germany, and Japan
marketing teams. Worked inside an Agile Programming environment and conducted competitive
intelligence to develop next-generation roadmap to increase sales revenue.
Contributed to $250M acquisition by reshaping the marketing strategy and expertly creating 1st
messaging & positioning guidelines
Won 2007 Design News award for “Best Software” and “Best Value in Software”
Skyrocketed company visibility by aggressively executing 100+ webcasts in multiple languages,
increasing website traffic by 20% and email list growth rate by 65%
Pioneered creation of $25K multi-media webinar studio, enabling consistent worldwide messaging and
positioning and exploded sales 15% through online sales campaigns and product demonstrations
Increased new business 20% by defining roadmap for next-generation Java-based product
Started email marketing, developed strategies, and fostered the growth of 6 new regional user groups
HEWLETT-PACKARD, Mountain View, CA May 1997 – April 1999 Mechanical Design Division focused on developing product data management and CAD software.
Senior Software Consultant
Launched the US Western regional sales office, managed 50+ key product engineering accounts
Exceeded $100K monthly consulting quota 4 years straight, grew customer-based by 115%
EDUCATION
Bachelor of Science in Mechanical Engineering – Bradley University, Peoria, IL
PROFESSIONAL ASSOCIATIONS & DEVELOPMENT
American Marketing Association (AMA) American Society of Mechanical Engineers (ASME)
Pragmatic Marketing Certifications Dale Carnegie Instructor Emotional Intelligence Certified
Chicago Cares Volunteer Coordinator 1871 Mentorship Volunteer
