F U N D R A I S I N G 1 0 1 : H O W T O S E L L Y O U R I D E A

B Y M AT T K U P E C

We all remember those elementary school days when you had to fundraise for the classroom.

A L L Y O U N E E D E D T O D O WA S S M I L E , G I V E A O N E -M I N U T E E M B A R R A S S I N G P I T C H , A N D H O P E T H AT Y O U R FA M I LY F R I E N D O R N E I G H B O R F O U N D Y O U A D O R A B L E E N O U G H T O D O N AT E A F E W D O L L A R S T O Y O U R C A U S E .

While times have changed and the causes have altered, the concept for fundraising is the same.

D O N O R S L O O K F O R T H AT U N I Q U E D I F F E R E N T I AT E D P E R S O N A B L E C O M M U N I C AT I O N B E F O R E T H E Y D E C I D E T O D O N AT E . W H E N Y O U A R E F U N D R A I S I N G F O R A C A U S E , Y O U A R E N O T J U S T S E L L I N G A N I D E A , B U T A L S O S E L L I N G Y O U R S E L F.

One thing to remember is that personalization is a big key in gaining donor support. Like it or not, the minute you start talking, you become the spokesperson, the face, and the poster child for your organization. It is your job to captivate the crowd with your charisma and attitude.

Below, you will find five key concepts that can help you sell your idea.

These helpful tips will guide you in creating a stronger, organic, and rich campaign for your organization to thrive on.

B E I N F O R M AT I V E Make sure you know the vision, goals, background, history, facts, and stats for your organization and cause

Provide factual and sound information

Show the bigger picture

A RT I C U L AT E W H Y T H E C A U S E I S I M P O RTA N T Address the problem

Discuss why this is a problem

Talk about why we need your help

S H O W T H E Y A R E A N A S S E T

Involving the audience throughout your pitch is a great way to get your audience engaged in your idea.

In addition, discussing what impact they can have through their donations is something that should always be mentioned in any speech.

B E C O M E A M A S T E R S T O RY T E L L E R

Enhance your Public Speaking skills

Utilize your body language to provide that vibrant message.

In addition, throughout your speech, know when to pause, when to stress, when to be excited, when to be sad, and when to be angry.

K N O W Y O U R C R O W D

Make sure you do your homework and know the group you are talking to

You can use their backgrounds to leverage your pitch

P R A C T I C E M A K E S P E R F E C T