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Going Pro: Marketing Yourself Applications to Thank you Notes Presentation for Atlanta Emerging Librarians By Mary Ann Cullen Library Director, Alpharetta Center and GPC Online Georgia Perimeter College 3/30/13

Going Pro: Marketing Yourself: Applications to Thank You Notes

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Page 1: Going Pro: Marketing Yourself: Applications to Thank You Notes

Going Pro: Marketing YourselfApplications to Thank you Notes

Presentation for Atlanta Emerging LibrariansBy Mary Ann Cullen

Library Director, Alpharetta Center and GPC OnlineGeorgia Perimeter College

3/30/13

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Housekeeping

• GLA Scholarships - $1000 & $3000– http://gla.georgialibraries.org

• Website: – http://guides.gpc.edu/AEL

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http://guides.gpc.edu/AEL

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http://commons.wikimedia.org/wiki/File:FileStack.jpg

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Three Basic Interview Questions

1. Can you do the job?2. Will you love the job?3. Can we tolerate working with you?

~ George Bradt in Forbes Magazine

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Three Basic Interview Questions

1. Can you do the job?2. Will you love the job?3. Can we tolerate working with you?

~ George Bradt in Forbes Magazine

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Meets Minimum Requirements

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Solve a Need

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Solve a Need• Tell me what you can do for me

• Address the ad

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Address the Ad –And Prove it!

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Address the Ad –And Prove it!

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Address the Ad –And Prove it!

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Address the Ad –And Prove it!

Not a real website, to my knowledge.

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Soft Skills

InitiativeContinuous learningEmpathyProfessionalismProblem-solvingGood judgment

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Represents the library well

ProfessionalSells the libraryDoesn’t embarrass me.

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Not your autobiography

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Not your autobiography

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Not your autobiography

http://www.flickr.com/photos/sanjoselibrary/2477359372/

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Not your autobiography

http://www.flickr.com/photos/jenni_froedrick/5384216937/

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Not your autobiography

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Cover letters demonstrate communication skills

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Professional email address

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Social media/Google presence

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Social media/Google presence

Google image search for Dennis Rodman

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Attention to detail

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Follow instructions

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Get the name of the library right

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Speeling counts

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Speeling counts

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Check your work after submittingActualcover letter!

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Three Basic Interview Questions

1. Can you do the job?2. Will you love the job?3. Can we tolerate working with you?

~ George Bradt in Forbes Magazine

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Will you love the job? =

Will you be motivated to do a GOOD job?

And stick around for a while?

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Why do you want THIS job?

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Is this job important to you?

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Don’t make me hunt you down.

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Explain Anomalies

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Explain Anomalies

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References Random Thoughts

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Surprise is not good

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Include former supervisors

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We may call them before we call you

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Three Basic Interview Questions

1. Can you do the job?2. Will you love the job?3. Can we tolerate working with you?

~ George Bradt in Forbes Magazine

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1. Can you do the job?2. Will you love the job?3. Can we tolerate working with you?

You got an Interview!

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Contact before

• Confirm details• Ask appropriate questions• Limit to one or two emails

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Be prepared

• Be on time • Presentation within time limit• Have enough handouts

http://clipart.usscouts.org/library/Scouting_Images/cartoons/chubby_scout.gif

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Pre-learn key people

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Anticipate Questions • “Tell us about yourself”

• “What are your strengths and weaknesses?”

• “How does this job fit your career goals?”

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Think of stories

• Multitasking• Bad decision• Difficult patron?• Co-worker conflict?• Manager conflict?• Biggest accomplishment

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Be Yourself!

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Be Your^self!Best Professional

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Be Your^self!Best Professional

DressGroomingBody LanguageLanguageAttitudeConfident

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Make eye contact

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Don’t speak negatively of others, especially by name.

Photo by Thomas Hawk

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We hire people like ourselves, but…..

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Questions for themWhat is the first project you’d like the new librarian to take on?

What kinds of professional development opportunities are available?

How would you describe the management style in the library?

When can I expect to hear back?

http://commons.wikimedia.org/wiki/File:Question_in_a_question_in_a_question_in_a_question.gif

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Remember you are interviewing THEM!

Image excerpt from “The Crush” by Charles Gibson

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Anything else you’d like to add?

Image by Social Media Max

I want the job, I’d be good at the job, and doggoneit, people

like me!

We didn’t get a chance to talk about

how I chaired the Reference

Committee.

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Follow up

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Thank you

I’m interested.I’m polite.I still communicate effectively.

Image by Rogercarr

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And one more thing……

1 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 1+

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Wait 2-3 weeks to contact again

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Don’t be annoying.

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Keep all communications professional

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You have an offer!!!!

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Now What?

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You don’t HAVE to take an offer!

http://www.flickr.com/photos/tuchodi/

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Red Flags

http://www.flickr.com/photos/tuchodi/

• The manager treats people badly while you’re there.• People talk negatively about their colleagues to you.• Your skills or personality are a poor fit for the position.• The job is incompatible with the rest of your life.• You think you’ll be miserable.

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Great first job!

http://www.flickr.com/photos/tuchodi/

• You want opportunities to learn.• You want to practice your skills.• You want to build a good reputation.

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Maybe next time will be better…..

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Mary Ann [email protected]

• Website: – http://guides.gpc.edu/AEL

• GLA Scholarships - $1000 & $3000– http://gla.georgialibraries.org