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Highlights of Grueling Years of Brand Management
Snap shot of various campaigns by Danish Shivani as Brand Manager
March 06 – July 08
Introduction
• This presentation revolves around the campaigns & strategies formulated by me as Brand Manager for following brands;
(support role)
My Accomplishments
Have had the privilege to establish i-mate in Pakistan
Launched multiple products and master minded various promotional campaigns of Nokia
Played a key role in establishing United Mobile as a brand.
My latest challenge: To support Sony Ericsson and Motorola on joint promotional campaigns.
My work revolves around
• First of its kind initiatives be it;
– ATL or BTL campaigns,– Creative media planning or– Public relations.
• The creative element:
– Majority of Concepts, copywriting and taglines for bulk of the campaigns have been written by me.
Campaigns for
The bold initiative
TVC-Launch of i-mate in Pakistan
Please wait while TVC gets loaded
K-JAM
JASJAR
Jamin
Launch campaign of SP5M and Sp3
Educating potential consumers
Personalized attention
Technical assistance
Closing the deal
Sweet reminder
Putting i-mate on track
Brand Manager takes the lead
Achieving numbers through functional Ads
Playing with reverse psyche
The reverse psycheTagline by Danish Shivani
Tapping the convenience factor
Absolute convenienceTagline by Danish Shivani
Let people have fun
The entire concept and tagline by:
Danish Shivani
Press Releases
Great News
The phone that lets you work on figures 24/7 is back in Stock
Boosting numbers
Creative by BR&W
Scheme & tagline by: Danish Shivani
Tapping the Eid Season
Creative by BR&W
Scheme & tagline by: Danish Shivani
The last push to smart phone
Launch of Imate SPL TVC
Imate SPL TVC
Concept, & copy written by Danish Shivani
Tapping the young executives
i-mate Limo
Defying all mobile advertising—taking the brand to the next level of aspiration
Don’t be anxious… campaigns are round the corner
Time to Establish United Mobile as a brand
Communicating the reliability factor
The print campaign
Brand Manager’s vision
Awareness in a unique way
TVC
Entire concept, copy and tagline by:
Danish Shivani
Moving Beyond Warranty
Adding value!!
Celebrating Valentine DayBrand Manager’s Fantasy…
Involving people with the brand
Eidee campaign
Exhausted!!!!!
Hang on…Just a few more campaigns ……
Campaigns for
The Teaser
Teaser conceptualized by: Danish Shivani
Launch of Nokia 6233
•Detailed marketing plan, Ad concept & tagline by Danish Shivani
6233 – Radio Ad
2610 – Teaser
Teaser conceptualized by: Danish Shivani
Launch of Nokia 2610
•Detailed marketing plan, Ad concept & tagline by Danish Shivani
2610 Radio
Entire concept & dialogues written by: Danish Shivani
Nokia 1600 Pentium iv Computer SchemeCase study
Volume was declining for this flagship model
•Master minded the scheme , Ad concept & tagline by Danish Shivani
TVC- Nokia 1600 Pentium iv Computer Scheme
Pentium iv reward time
Nokia 7610 Malaysia trip scheme
Detailed marketing plan, Ad concept & tagline
by Danish Shivani
Case study Sales were falling because of model getting old
TVC - 6020 gold coin & Dubai trip scheme
6020 gold coin & Dubai trip scheme Case study Sales were falling for the end of life product
Master minded the scheme & tagline by Danish Shivani
Lucky draw at Park Towers
Brand Manager handling media
6020 Eid schemeCase study
Needed to accelerate sales on Eid
Master minded the scheme
by Danish Shivani
TVC- 6020 Eid scheme
7610 Gals & Guyz scheme (swatch watches)
Case study Sales were falling for this flagship model
Master minded the scheme to appeal male & female segment
Nokia 1110 credential campaign Case study •Nokia 1110 credential communication campaign to keep 1110 sales robust against 1110i allocated to Mobile Zone
Used law of credential to solve potentially big problem
Nokia 1110 Teaser
Teaser written by Danish Shivani
Nokia 1110 credential campaign TVC
Nokia 6233, 2610 & N73 BTL activity through Nokia float
Nokia N95 product demonstration • A unique BTL activity
where we organized live product demo for the first time across KLI in;
• top notch restaurants• Hotels• clubs, bowling alleys and • modern trade
That is my corporate story……
Share your corporate success with me
Write to me at: [email protected]
or join me on face book at the above email address
Thank you!
